Burcu Çelik Email and Phone Number

Responsible for Superbox new customer acquisition, retention and churnDesigning campaigns & offers for each lifecycle customers of SuperboxAnalyzing the needs of Superbox customers to develop a marketing strategy in differentchannels such as retail, telesales and digital.KPI Management & Performance reporting for all lifecycles (Revenue, subscriber, profit, churn)Conducting market research with research team monthly to analyze the customer behaviorCoordinating Pricing, Sales and Network teams to conduct both new customer and retentioncampaignsFollowing up competitor's pricing strategy, campaigns, offers and communication strategyManaging all communication activities, ATL & BTLPlanning and controlling marketing budget of SuperboxDesigning & Conducting new projects with Strategy Teams (Superbox 5G, Wifi 6)

Planning both customer & seller campaigns for Accessories & Gold category in monthly base.Follow- up KPI such as sales rates & growth, CR&TRX and NPS metrics for each sub-category.Communicating with MP Sellers to built new sales strategies both for daily campaign & eventperiods.Analysing the needs of customer and other TY metrics to activate new coupons to increasecustomer engagement.Researching and analysing market data such as market trends, pricing details, competitor'offerings to build an effective category management strategy.Participating UX design & advancements , platform enhancement projects as a member ofcategory teams.

Conducting marketing activities of retail mass segment through initiatives on new customeracquisition, cross-selling, digital transformation and retention processes.Acquisition and retention follow-up monthly.Analysing growth and churn rate to build new customer strategies.Building segment strategies based on customer needs, digitalization and competitive insights.Conducting Digital Onboarding and Digital Cross Sell Projects for retail segment with digital teams

Trade Marketing – Services Category ManagementPerformance Category Management:- Designing campaigns of distributors for Prepaid, Paycell and Paycell QR products.- Building a new platform for Paycall Card incentive processes of distributors with IT & Project Management teams.Services Category Management:-Analyzing the needs of Financial Products (Paycell Card&Paycell QR) to develop a category management strategy in different channels such as retail, telesales and online.- Preparing new customer campaigns especially for retail channel with marketing & product teams considering needs of sales team. - Acquisition follow up for all products of Services Category Management Team and campaign analysis weeklyCommunication:- Building communication strategies for retail channel with sales development team% 3rd parties to improve customer awareness of each product by using retail channel capabilities, Turkcell’s digital platforms and social media channels.Financial:-Preparing detailed feasibilities of distributors campaign to analyze EBITDA value of each campaign.

Adhesive Technologies - AG Marketing - Planning company's promotional and advertising communication projects such as electronics, print and special events to execute AG marketing strategy.- Conducting building process of a new sales tool/application with a global agency (Pitcher) as a part of sales excellence project.- Coordinating the design of promotional materials and allocate them in both offline and online channels.- Creating and maintaining consistent cooperate brand image for each product lines.

Beauty Care Department - Brand Marketing Team- Supporting to develop a new marketing strategy for Gliss, Syoss, Blendax and Beology brands.- Researching and analyzing a variety of market data including market trends, pricing details,competitor' offerings, products specifications and demographic data.- Analyzing selective hair care market and competitors strategy to create a marketing strategy for new brand Beology with both research and creative agencies.- Conducting rearrange process of Gliss Turkey website with a new content and building a new website for Blendax. - Controlling and updating marketing budget for hair care products weekly.- Developing a market share/sales report for each brand of beauty care department to share with local sales team and regional marketing team.- Conducting artwork process for both new products and products which need to be redesigned with regional marketing team.

Project Management and Process Development Department