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Analytical and strategic thinker/consultant specialized in uncovering consumer needs behind digital interactions and converting that intent into revenue. Partners with CEOs, executives and entrepreneurs who are seeking to uncover hidden consumer insights to make smarter breakthroughs in the marketplace. Led digital brand strategy consulting projects for Fortune 500 brands across a variety of verticals like Verizon Wireless, Facebook, Hewlett-Packard, Hyatt and American Express. Speaker across key global conferences revealing groundbreaking insights about consumers and its impact on digital brands strategy. Awarded the “Executive of the Year” in North America by Microsoft Advertising in 2019.Experienced in brand strategy, performance-based digital marketing (SEM/SEO/Social/ASO), consumer insights, quantitative & qualitative research, creative optimization, competitive audits, behavioral data analysis and integrated media management. Speaking Engagements: • CES 2019, 2021 (Las Vegas, USA)• Adweek 2018, 2020 (New York, USA)• DMEXCO 2019, 2020, 2024 (Cologne, Germany)• Cannes Lions 2019 (Cannes, France)• TechEU Summit 2024 (London, UK)• Vivatech Conference 2018, 2019 (Paris, France)• Webrazzi XYZ 2024 (Istanbul, Turkey)• Istanbul Marketing Summit 2022,2023, 2024 (Istanbul, Turkey) Key Consulting Engagements/Clients: Verizon Wireless (Telecom), Verizon Enterprise (Telecom/B2B), Facebook, Discover Credit Cards & Bank (Financial Services), Samsung (CE), Vonage (Telecom), Toyota (Auto), Kohl's (Retail), Hewlett-Packard (CE), Belk (Retail), DeVry University (Education), Microsoft (CE), Nutrish Pet Food (CPG), Hyatt (Travel), American Express (Financial Services), Kaiser Permanente (Healthcare), Meditopia (Mental Wellness), Virgin Media - GQ - Vogue - Star TV (Media & Entertainment)
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Co-FounderConnectmind AiChicago, Il, Us -
Founder I Chief Insight HunterBba Strategic Brand Consulting Mar 2022 - PresentWorking directly with C-suite/Founders who want to make a smarter breakthrough in the marketplace. Adore digging the unknown, hunting deep-down insights converting consumer intent into revenue. Consulting in the following areas: AI-driven strategic innovation, brand & communications strategy, digital performance marketing, creative optimization, qualitative and quantitive research & insights and B2B partnership strategy. -
Head Of Global Marketing & StrategyMeditopia Feb 2021 - Jan 2022İstanbul, Sarıyer, TrMeditopia is providing mental wellbeing practices globally for 30M+ members across 12 languages and 100+ countries.• Responsible for scaling Meditopia globally across key markets such as Japan, Brazil, Russia, France, Italy, UK, Spain and Turkey through strategic & data-driven marketing• Leading a team of 18 including 4 groups under the umbrella of Marketing & Strategy; global country managers, social media leads, strategists and brand creative team.• Responsible of integrated cross-channel campaigns globally including 360 launches, key events and special celebrity partnerships • Leading agency partnerships globally to create ground-breaking campaigns • Leading B2B2C partnerships globally with partners like Nestle, Kimberly-Clark, Gympass -
Vice President Of Strategy - Planning & InsightsPerformics May 2019 - Mar 2021Paris, Fr• Global lead in creating the proprietary AI-based Intent Scoring Algorithm coding digital signals (search queries, social footprints) to measure consumer's psychological distance to purchase• Global lead of the Intent Lab research unit working in partnership with Northwestern University analyzing consumer intent. Recent projects include research in partnership with Microsoft and Google. • Responsible to scale Intent-Based Marketing strategic framework globally across the Publicis Groupe • Represents Performics and Publicis as a speaker at key global conferences: CES (Las Vegas, USA), Adweek (NY, USA), Cannes Lions (Cannes, France), Dmexco (Cologne, Germany), Vivatech Conference (Paris, France) -
Group Director Of Strategy - Planning & InsightsPerformics Dec 2017 - Apr 2019Paris, Fr• Leading digital strategy & consulting engagements of the largest accounts at Performics US (Publicis Performance Marketing Agency) including Kohl’s (Retail), Verizon Enterprise (B2B), Verizon Wireless (Telecom) and Discover (Finance). • Represents Performics as a speaker at key global conferences: CES (Las Vegas, USA), Vivatech Conference (Paris, France), Adweek (NY, USA), Next20 (London, UK)https://events.withgoogle.com/performics-presents/
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Associate Director Of Strategy - Planning & InsightsPerformics Jan 2017 - Nov 2017Paris, Fr• Led digital strategy for the top two US accounts; Kohl’s, Verizon Wireless & Verizon Enterprise • Launched the Digital Satisfaction Index research, for understanding brands' ability to harness the power of digital marketing to make meaningful and relevant connections with consumersacross 8 brands, 6 global markets: US, UK, Germany, China, SA, UAE • Led consulting efforts on audience segmentation & targeting strategies using 1st and 3rd party data• Created the Smarter Breakthrough framework uncovering competitive opportunities using search and social behavioral data (Winner of Vanguard 2017: Best Intent-Based Planning Award)
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Senior Strategic Planner - Planning & InsightsPerformics Jan 2016 - Dec 2016Paris, Fr• Led digital strategy for Kohl’s, the largest retail account at Performics• Engaged in consulting efforts for Nutrish Pet Food (CPG) brand and Hyatt (Travel) on intent-based strategy• Launched the Intent Lab research unit in partnership with Northwestern University • Created the proprietary Intent-Based Competitive Audit, Mindshare Analysis and Cross-Shopping Audit frameworks• Winner of the Vanguard 2016: Most Innovative Project award as the creator of Performics’ Competitive Audit framework across both search and social channels
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Strategic Planner - Planning & InsightsPerformics Jan 2015 - Dec 2015Paris, Fr• Led strategic planning efforts for Kaiser Permanente (Healthcare) and Hewlett-Packard (Consumer Electronics) • Planning support included custom B2B research, competitive market analysis and thought leadership on digital trends & consumer insights • Supported new business initiatives across a variety of potential clients
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Graduate Marketing ProjectSalesforce.Com Jun 2014 - Sep 2014San Francisco, California, Us• Worked on the Go-to-Market Strategy and campaign plans for two new brands that got introduced at Dreamforce 2014: Wave Analytics Cloud and Success Services• Project scope included persona work, competitive analysis in the market, online customer journey analysis as well as content, channel, timeline and marketing budget recommendations -
Marketing Manager (Star Tv)Doğuş Yayın Grubu Feb 2013 - Aug 2013Istanbul, Şişli, Tr• Worked on the targeting, positioning and social media strategy of campaigns• Created social media competitions for teens and millennials that became worldwide Trending Hashtag twice• Coordinated the communications with multiple agencies and production studios of the TV shows • Managed relationships with brands within the company like Vogue, GQ and Virgin Radio • Created and executed new outdoor branding ideas at sponsored events and concerts -
Virgin Radio Acoustic Creator & HostDoğuş Yayın Grubu Nov 2012 - Aug 2013Istanbul, Şişli, Tr• Created Virgin Radio Acoustic TV Show and pitched it to Turkey’s #1 music TV channel• Hosted the TV show for a full season (9 months) increasing viewer’s social media participation and channel’s digital brand presence
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Marketing Manager (Radios)Doğuş Yayın Grubu Mar 2012 - Feb 2013Istanbul, Şişli, TrVirgin Radio | Kral Pop | NTV | Radyo Eksen | Radyo Voyage | Capital Radio• Developed seamless communications strategy for the radio stations, shifting from ad-hoc advertisements and promotions to a unified approach on air, internet, and social media• Conducted a cost-benefit analysis and prioritized all sponsored events per high return on radio ratings• Increased the digital ratings by 50% by producing an all new radio show for Virgin’s poorly performing night stream • Mapped out audience correlations of the radio stations and top magazines in Turkey (Vogue, GQ) to identify the right partnership opportunities
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Project Specialist, Business Development & External AffairsDoğuş Yayın Grubu Jun 2011 - Mar 2012Istanbul, Şişli, Tr• Successfully organized and hosted speakers such as Jimmy Wales, Brian Wong, Alan Chen and Tim Draper for the New Media Order Conference 2011• Supported on going Business Development initiatives with global partners
Burcu Agma Skills
Burcu Agma Education Details
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Northwestern UniversityIntegrated Marketing Communications -
Sabanci UniversityPolitical Science
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The Koç SchoolHigh School
Frequently Asked Questions about Burcu Agma
What company does Burcu Agma work for?
Burcu Agma works for Connectmind Ai
What is Burcu Agma's role at the current company?
Burcu Agma's current role is Co-Founder.
What is Burcu Agma's email address?
Burcu Agma's email address is bu****@****ics.com
What is Burcu Agma's direct phone number?
Burcu Agma's direct phone number is (312) 739*****
What schools did Burcu Agma attend?
Burcu Agma attended Northwestern University, Sabanci University, The Koç School.
What are some of Burcu Agma's interests?
Burcu Agma has interest in Children, Skiing, Politics, New Technologies, Poverty Alleviation, Music, Swimming.
What skills is Burcu Agma known for?
Burcu Agma has skills like Digital Marketing, Social Media, Marketing Communications, Marketing Strategy, Marketing, Market Research, Integrated Marketing, Business Strategy, New Media, Public Relations, Social Media Marketing, Corporate Communications.
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