Burcu Agma Email & Phone Number

Chicago, IL, US

Working directly with C-suite/Founders who want to make a smarter breakthrough in the marketplace. Adore digging the unknown, hunting deep-down insights converting consumer intent into revenue. Consulting in the following areas: AI-driven strategic innovation, brand & communications strategy, digital performance marketing, creative optimization.

İstanbul, Sarıyer, TR

• Meditopia is providing mental wellbeing practices globally for 30M+ members across 12 languages and 100+ countries.
• Responsible for scaling Meditopia globally across key markets such as Japan, Brazil, Russia, France, Italy, UK, Spain and Turkey through strategic & data-driven marketing
• Leading a team of 18 including 4 groups under the umbrella of Marketing & Strategy; global country managers, social media leads, strategists and brand creative team.
• Responsible of integrated cross-channel campaigns globally including 360 launches, key events and special celebrity partnerships
• Leading agency partnerships globally to create ground-breaking campaigns
• Leading B2B2C partnerships globally with partners like Nestle, Kimberly-Clark, Gympass

Paris, FR

• Global lead in creating the proprietary AI-based Intent Scoring Algorithm coding digital signals (search queries, social footprints) to measure consumer's psychological distance to purchase
• Global lead of the Intent Lab research unit working in partnership with Northwestern University analyzing consumer intent. Recent projects include research in partnership with Microsoft and Google.
• Responsible to scale Intent-Based Marketing strategic framework globally across the Publicis Groupe
• Represents Performics and Publicis as a speaker at key global conferences: CES (Las Vegas, USA), Adweek (NY, USA), Cannes Lions (Cannes, France), Dmexco (Cologne, Germany), Vivatech Conference (Paris, France)

Paris, FR

• Leading digital strategy & consulting engagements of the largest accounts at Performics US (Publicis Performance Marketing Agency) including Kohl’s (Retail), Verizon Enterprise (B2B), Verizon Wireless (Telecom) and.
• Represents Performics as a speaker at key global conferences: CES (Las Vegas, USA), Vivatech Conference (Paris, France), Adweek (NY, USA), Next20 (London, UK)https://events.withgoogle.com/performics-presents/

Paris, FR

• Led digital strategy for the top two US accounts; Kohl’s, Verizon Wireless & Verizon Enterprise
• Launched the Digital Satisfaction Index research, for understanding brands' ability to harness the power of digital marketing to make meaningful and relevant connections with consumersacross 8 brands, 6 global markets.
• Led consulting efforts on audience segmentation & targeting strategies using 1st and 3rd party data
• Created the Smarter Breakthrough framework uncovering competitive opportunities using search and social behavioral data (Winner of Vanguard 2017: Best Intent-Based Planning Award)

Paris, FR

• Led digital strategy for Kohl’s, the largest retail account at Performics
• Engaged in consulting efforts for Nutrish Pet Food (CPG) brand and Hyatt (Travel) on intent-based strategy
• Launched the Intent Lab research unit in partnership with Northwestern University
• Created the proprietary Intent-Based Competitive Audit, Mindshare Analysis and Cross-Shopping Audit frameworks
• Winner of the Vanguard 2016: Most Innovative Project award as the creator of Performics’ Competitive Audit framework across both search and social channels

Paris, FR

• Led strategic planning efforts for Kaiser Permanente (Healthcare) and Hewlett-Packard (Consumer Electronics)
• Planning support included custom B2B research, competitive market analysis and thought leadership on digital trends & consumer insights
• Supported new business initiatives across a variety of potential clients

San Francisco, California, US

• Worked on the Go-to-Market Strategy and campaign plans for two new brands that got introduced at Dreamforce 2014: Wave Analytics Cloud and Success Services
• Project scope included persona work, competitive analysis in the market, online customer journey analysis as well as content, channel, timeline and marketing budget recommendations

Istanbul, Şişli, TR

• Worked on the targeting, positioning and social media strategy of campaigns
• Created social media competitions for teens and millennials that became worldwide Trending Hashtag twice
• Coordinated the communications with multiple agencies and production studios of the TV shows
• Managed relationships with brands within the company like Vogue, GQ and Virgin Radio
• Created and executed new outdoor branding ideas at sponsored events and concerts

Istanbul, Şişli, TR

• Created Virgin Radio Acoustic TV Show and pitched it to Turkey’s #1 music TV channel
• Hosted the TV show for a full season (9 months) increasing viewer’s social media participation and channel’s digital brand presence

Istanbul, Şişli, TR

• Virgin Radio | Kral Pop | NTV | Radyo Eksen | Radyo Voyage | Capital Radio
• Developed seamless communications strategy for the radio stations, shifting from ad-hoc advertisements and promotions to a unified approach on air, internet, and social media
• Conducted a cost-benefit analysis and prioritized all sponsored events per high return on radio ratings
• Increased the digital ratings by 50% by producing an all new radio show for Virgin’s poorly performing night stream
• Mapped out audience correlations of the radio stations and top magazines in Turkey (Vogue, GQ) to identify the right partnership opportunities

Istanbul, Şişli, TR

• Successfully organized and hosted speakers such as Jimmy Wales, Brian Wong, Alan Chen and Tim Draper for the New Media Order Conference 2011
• Supported on going Business Development initiatives with global partners

Master'S Degree, Integrated Marketing Communications

Bachelor'S Degree, Political Science

High School