Burcu Akan Email & Phone Number

İstanbul, Türkiye

▪ Structuration of PMI Duty Free Pricing Office definition of the process, identification of data needs and data sourcing strategy, definition of the interactions with internal and external stakeholders▪ Implementation of PMI Duty Free Pricing Office definition of modus operandi, sequence of reviews, validation process and collection of insights. Global (i.e. 150 markets) roll-out and follow-up on the deployment, creation of pricing intelligence by analyzing the results of the proposed strategies▪ Definition and dissemination of global pricing guidelines based on data-driven analyses of the historical pricing in DF, identification of opportunities and pricing trajectories at market / trade channel level.▪ Drive profitable revenue and volume growth through data-driven, holistic yet tailor made decisions on RSP prices▪ Understand willingness to pay and optimize volume and share across pricing segments▪ Determine pricing steps and built standard procedures and tools are followed in pricing decision in every PoS▪ Create transparency and reporting mechanism

İstanbul, Türkiye

▪ Lead system execution of annual OBPPC (Occasion-Brand-Package-Price-Channel) plans in collaboration with all teams. (In all NARTD Categories of Coca-Cola Icecek)▪ Perform financial evaluation to assess pricing action effectiveness.▪ Define and lead system price & mix management.▪ Lead RGM related new packaging projects.▪ Lead a team of three and reporting to Head of RGM▪ Determine granular (region/channel/new venues) opportunities/needs to manage differentiated execution of the pricing strategies.▪ Drive alignment of project-related disconnections.

Istanbul, Turkey

▪ Lead system execution of annual OBPPC (Occasion-Brand-Package-Price-Channel) plans in collaboration with all teams. (In Fruit Juice, RTD Tea, Energy & Water Categories)▪ Provide input to pricing decisions based on market realities▪ Lead RGM related new packaging projects.▪ Determine granular (region/channel/new venues) opportunities/needs to manage differentiated execution of the pricing strategies.▪ Align and prioritize key opportunities and finalizes recommendations in collaboration with key stakeholders.▪ Drive alignment of project-related disconnections.

Istanbul, Turkey

▪ Lead and support the CCI volume demand, transaction and share forecasts for ABP, SBP & LRP cycles▪ Point of contact for brand teams in utilizing forecast and analysis tool to improve effectiveness of brand strategies▪ Coordinate and consolidate inputs from Finance, Supply Chain, Sales and Brand Marketing teams to regularly update Rolling Estimate▪ Developing revenue forecasting models by using advanced analytical frameworks to reach organization's targets▪ Define in collaboration with System key stakeholders Turkey’s NARTD BPPC architecture as part of SBP and ABP cycles.▪ Determine granular (region/channel/new venues) opportunities/needs to manage differentiated execution of the pricing strategies.▪ Scenario development utilizing multiple sources of data and market insights to provide clear, directional POV▪ Leads innovative execution solutions and packaging alternatives (refillables etc.) to ensure revenue growth. Provides guidance for the right pack/price architecture for new product innovations.

İstanbul, Türkiye

▪ Making portfolio analysis of products and services to pinpoint opportunities for growth,▪ Analyzing and reviewing pricing models and selecting optimal strategies to increase revenue and profitability,▪ Developing revenue forecasting models by using advanced analytical frameworks to reach organization's targets,▪ Analyzing the cost of operating different channels; investigating product pricing and services distributed through each channel.▪ Developing and launching plans for SKUs by making deep dive analysis▪ Long term and short-term forecasting, determinant in action plans of different departments such as Marketing & Sales and Supply Chain Planning▪ Responsible for leading the volume forecasting process and providing accurate and timely data to all stakeholders including the senior management

İstanbul, Türkiye

• Primarily assisting the sales team, focusing mostly on managing schedules and the distribution of any sales documentation, • Preparing and then following up any sales quota made for clients, negotiating terms with the client at a cost that best suited for them, • Cooperating between other departments -Purchasing, Finance, etc. - and the client to provide the service most suitable to the client’s needs, cost and time restraints. • Assessing the progress of the sales team and developing sales strategy accordingly.

İstanbul, Türkiye

• Receiving, processing and confirming guest room reservations made by/for clients over the phone, in person by mail, e-mail or fax,• Preparing and filing correspondence according to existing procedures ensuring that all pertinent information have been recorded, periodically inspect slips to ensure that additional details, changes and messages for guest have been noted,• Preparing day's arrival list and making sure that the related department receive a copy of the list.• Keeping tight control on room reservation inventory and taking necessary actions with regard to cancellation and amendments according to the established procedures,• Increasing the amount upsell and contributing to the revenue increase,• Performing any other duties might be assigned by the Revenue Manager.

İstanbul, Türkiye

İstanbul, Türkiye

Bachelor Of Business Administration (B.B.A.), Siyaset Bilimi Ve Uluslararası İlişkiler

Activities and Societies: Sports Committee, Bogazici University Game Club. Political Science, biefly, is looking at politics in a critical.

B+, Italian Language

Activities and Societies: Italian Dinner Club, La Cultura di Italia

5,00 / 5,00, Eşit Ağırlık

Brand Accelerator Certificate, Brand Accelerator

Brand Certificate