Burcu Akan Email & Phone Number

İstanbul, Türkiye

• Structuration of PMI Duty Free Pricing Office definition of the process, identification of data needs and data sourcing strategy, definition of the interactions with internal and external stakeholders
• Implementation of PMI Duty Free Pricing Office definition of modus operandi, sequence of reviews, validation process and collection of insights. Global (i.e. 150 markets) roll-out and follow-up on the deployment.
• Definition and dissemination of global pricing guidelines based on data-driven analyses of the historical pricing in DF, identification of opportunities and pricing trajectories at market / trade channel level.
• Drive profitable revenue and volume growth through data-driven, holistic yet tailor made decisions on RSP prices
• Understand willingness to pay and optimize volume and share across pricing segments
• Determine pricing steps and built standard procedures and tools are followed in pricing decision in every PoS

İstanbul, Türkiye

• Lead system execution of annual OBPPC (Occasion-Brand-Package-Price-Channel) plans in collaboration with all teams. (In all NARTD Categories of Coca-Cola Icecek)
• Perform financial evaluation to assess pricing action effectiveness.
• Define and lead system price & mix management.
• Lead RGM related new packaging projects.
• Lead a team of three and reporting to Head of RGM
• Determine granular (region/channel/new venues) opportunities/needs to manage differentiated execution of the pricing strategies.

Istanbul, Turkey

• Lead system execution of annual OBPPC (Occasion-Brand-Package-Price-Channel) plans in collaboration with all teams. (In Fruit Juice, RTD Tea, Energy & Water Categories)
• Provide input to pricing decisions based on market realities
• Lead RGM related new packaging projects.
• Determine granular (region/channel/new venues) opportunities/needs to manage differentiated execution of the pricing strategies.
• Align and prioritize key opportunities and finalizes recommendations in collaboration with key stakeholders.
• Drive alignment of project-related disconnections.

Istanbul, Turkey

• Lead and support the CCI volume demand, transaction and share forecasts for ABP, SBP & LRP cycles
• Point of contact for brand teams in utilizing forecast and analysis tool to improve effectiveness of brand strategies
• Coordinate and consolidate inputs from Finance, Supply Chain, Sales and Brand Marketing teams to regularly update Rolling Estimate
• Developing revenue forecasting models by using advanced analytical frameworks to reach organization's targets
• Define in collaboration with System key stakeholders Turkey’s NARTD BPPC architecture as part of SBP and ABP cycles.
• Determine granular (region/channel/new venues) opportunities/needs to manage differentiated execution of the pricing strategies.

İstanbul, Türkiye

• Making portfolio analysis of products and services to pinpoint opportunities for growth,
• Analyzing and reviewing pricing models and selecting optimal strategies to increase revenue and profitability,
• Developing revenue forecasting models by using advanced analytical frameworks to reach organization's targets,
• Analyzing the cost of operating different channels; investigating product pricing and services distributed through each channel.
• Developing and launching plans for SKUs by making deep dive analysis
• Long term and short-term forecasting, determinant in action plans of different departments such as Marketing & Sales and Supply Chain Planning

İstanbul, Türkiye

• Primarily assisting the sales team, focusing mostly on managing schedules and the distribution of any sales documentation,
• Preparing and then following up any sales quota made for clients, negotiating terms with the client at a cost that best suited for them,
• Cooperating between other departments -Purchasing, Finance, etc. - and the client to provide the service most suitable to the client’s needs, cost and time restraints.
• Assessing the progress of the sales team and developing sales strategy accordingly.

İstanbul, Türkiye

• Receiving, processing and confirming guest room reservations made by/for clients over the phone, in person by mail, e-mail or fax,
• Preparing and filing correspondence according to existing procedures ensuring that all pertinent information have been recorded, periodically inspect slips to ensure that additional details, changes and messages for.
• Preparing day's arrival list and making sure that the related department receive a copy of the list.
• Keeping tight control on room reservation inventory and taking necessary actions with regard to cancellation and amendments according to the established procedures,
• Increasing the amount upsell and contributing to the revenue increase,
• Performing any other duties might be assigned by the Revenue Manager.

İstanbul, Türkiye

İstanbul, Türkiye

Bachelor Of Business Administration (B.B.A.), Siyaset Bilimi Ve Uluslararası İlişkiler

Activities and Societies: Sports Committee, Bogazici University Game Club. Political Science, biefly, is looking at politics in a critical.

B+, Italian Language

Activities and Societies: Italian Dinner Club, La Cultura di Italia

5,00 / 5,00, Eşit Ağırlık

Brand Accelerator Certificate, Brand Accelerator

Brand Certificate