Burcu Kaptan
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Burcu Kaptan Email & Phone Number

Head of Ecommerce at Adairs Retail Group at Adairs Retail Group
Location: Greater Melbourne Area, Australia 8 work roles 2 schools
1 work email found @turkcell.com.tr LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Work email b****@turkcell.com.tr
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Current company
Role
Head of Ecommerce at Adairs Retail Group
Location
Greater Melbourne Area, Australia

Who is Burcu Kaptan? Overview

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Quick answer

Burcu Kaptan is listed as Head of Ecommerce at Adairs Retail Group at Adairs Retail Group, based in Greater Melbourne Area, Australia. AeroLeads shows a work email signal at turkcell.com.tr and a matched LinkedIn profile for Burcu Kaptan.

Burcu Kaptan previously worked as Head of Ecommerce at Adairs Retail Group and eCommerce Manager at Adairs Retail Group. Burcu Kaptan holds English Language And Literature from Boğaziçi University.

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Email format at Adairs Retail Group

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*@turkcell.com.tr
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Profile bio

About Burcu Kaptan

Following Digital Marketing trends and keeping up to date on the latest tools and tips for building and optimizing Digital Marketing programs is my passion.Digital Customer ExperienceDigital Customer JourneysDigital TransformationDigital Team LeadershipVendor ManagementDigital MarketingDigital Optimisation (CRO)Digital CommunicationsMarketing CommunicationsMobile AdvertisingMobile MarketingMobile ApplicationsMobile App MarketingAffiliate NetworkingAdserver ManagementSocial MediaOnline Community ManagementOnline Community Building

Listed skills include Mobile Marketing, Social Media Marketing, Digital Marketing, Digital Media, and 21 others.

Current workplace

Burcu Kaptan's current company

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Adairs Retail Group
Adairs Retail Group
Head of Ecommerce at Adairs Retail Group
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8 roles

Burcu Kaptan work experience

A career timeline built from the work history available for this profile.

Customer Experience Leader

Melbourne, Victoria, Au

Manage E2E omni-channel customer experience to drive Digital growth and adoption through channel shift.

Nov 2018 - Apr 2021

Digital Sales Optimization Leader (Cro)

Melbourne, Victoria, Au

Driving value to our customers and the organisation by leading the Digital Optimisation (CRO) team that delivers data-driven experiences to convert online visitors into customers. Championing data >opinion!CROA/B experiments and MVTSEOSegmentation/Digital PersonalisationCollab with Digital Marketing (paid media and eDM campaigns)

Aug 2016 - Nov 2018

Digital Strategy & Transformation Manager

Istanbul, Turkey, Tr

Developing the overall digital strategy of the company. Designating the KPIs, quick win and long term initiatives. Ensuring the alignment among internal stakeholders and sponsor key programs to succeed. Communicating with the C-Level Board members on a daily – weekly basis and reporting to them directly. Defining the journey of the customer at all touch points and determining the actions to remove pain points to build Single Customer View.Transforming internal tools including CRM and Social Media monitoring & engagement tools in order to detect valuable customers and building proactive customer engagement strategy to increase sales and e-care success.Defining big data marketing needs and necessary DMP (data driven marketing) tools to improve programmatic advertising.

Sep 2015 - Jul 2016

Digital Marketing Manager

Istanbul, Turkey, Tr

Digital Strategy of Turkcell mobile applications (Turkcell TV, Turkcell Müzik, Bip, Akıllı Depo, GollerCepte), forum.turkcell.com.tr, online credit top-up in order to create awareness, increase penetration, sales etc. Building digital and social media strategy for Turkcell branded segments and clubs (Turkcell, Turkcell Europe, Profesyoneller Kulübü, Akıllı Kadınlar Kulübü, Turkcell Müzik, Turkcell TV, Bavul.com, GollerCepte, Turkcell TV) on social media channels such as Twitter, Facebook, Youtube, Foursquare.Coordinating all partners (working together with the design team to improve UX / content team for the content / creating and following tasks with analyst and developer team / managing SEM and SEO with agencies)Working collaboratively with colleagues throughout the organization and the global contacts of social media channels.Creating and managing engagement and penetration campaigns for hero campaigns and products with agencies.Building gamification for community managementManaging the task distribution of the teamManaging business and technical relationship with vendors

Jan 2013 - Mar 2016

Mobile Marketing And Advertising Senior Product Manager At Turkcell

Istanbul, Turkey, Tr

Managing 120+ mobile display advertising channels of Turkcell & Affiliate inventory including digital magazine, TV, travelling, news, gaming, finance, health, entertainment apps and mobile sites etc. and coordinating display advertising business between brands, agencies, 3rd parties and Turkcell.Managing 25 different affiliate partners and following the whole process including agreement, contract, technical integration and revenue sharing. Managing the in house ad server, preparing roadmap according to the market needs Creating new advertising products and opportunities, and managing the process starting from the idea creation to the launch to the market.Managing the test and deployment of new mobile advertising products and monitoring the performance of existing products and platforms. Conducting download and penetration campaigns of applications via mobile marketing tools.Leading the related projects and supporting the analyst team by determining, planning and launching necessary features.Training the ad sales house, internal corporate sales team and agency ecosystem regarding future trends in mobile advertising, ad server features, current and future products.Creating and managing business opportunities with local and global partners. (Facebook SMS)Organizing, preparing and taking part at mobile marketing and advertising workshops for operators abroad.

Apr 2011 - Jan 2013

Digital Strategy And Social Media Manager

New York, Ny, Us

Creating social and traditional media communications strategy for Nokia, Markafoni (private shopping), ITKIB - CPI (Collection Premier Istanbul Fashion Fair), Hatice Gökçe (fashion designer), Yellow Pages, Fiesta (FMCG) and Webrazzi in Turkey. Responsibilities: online and offline PR support of local marketing activities, corporate social responsibility project (Düşler Atölyesi - TEGV), organizing launch events, analysis of online monitoring. Creating buzz and online brand awareness of MPN clients. Former clients include Kodak, USRobotics, Doğan Online, DEM, Hemalhemsat.com, ekolay.net, Yenibiris.com, Gezisitesi.com, Gayet.net, Azbuz.com.

Sep 2006 - Apr 2011
2 education records

Burcu Kaptan education

English Language And Literature

Boğaziçi University

Cert Iv Pilates Instructor, Pilates

Breathe Education
FAQ

Frequently asked questions about Burcu Kaptan

Quick answers generated from the profile data available on this page.

What company does Burcu Kaptan work for?

Burcu Kaptan works for Adairs Retail Group.

What is Burcu Kaptan's role at Adairs Retail Group?

Burcu Kaptan is listed as Head of Ecommerce at Adairs Retail Group at Adairs Retail Group.

What is Burcu Kaptan's email address?

AeroLeads has found 1 work email signal at @turkcell.com.tr for Burcu Kaptan at Adairs Retail Group.

Where is Burcu Kaptan based?

Burcu Kaptan is based in Greater Melbourne Area, Australia while working with Adairs Retail Group.

What companies has Burcu Kaptan worked for?

Burcu Kaptan has worked for Adairs Retail Group, Energyaustralia, Turkcell, and Porter Novelli.

How can I contact Burcu Kaptan?

You can use AeroLeads to view verified contact signals for Burcu Kaptan at Adairs Retail Group, including work email, phone, and LinkedIn data when available.

What schools did Burcu Kaptan attend?

Burcu Kaptan holds English Language And Literature from Boğaziçi University.

What skills is Burcu Kaptan known for?

Burcu Kaptan is listed with skills including Mobile Marketing, Social Media Marketing, Digital Marketing, Digital Media, Digital Strategy, Online Advertising, Mobile Advertising, and Marketing.

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