Manage E2E omni-channel customer experience to drive Digital growth and adoption through channel shift.

Driving value to our customers and the organisation by leading the Digital Optimisation (CRO) team that delivers data-driven experiences to convert online visitors into customers. Championing data >opinion!CROA/B experiments and MVTSEOSegmentation/Digital PersonalisationCollab with Digital Marketing (paid media and eDM campaigns)

Developing the overall digital strategy of the company. Designating the KPIs, quick win and long term initiatives. Ensuring the alignment among internal stakeholders and sponsor key programs to succeed. Communicating with the C-Level Board members on a daily – weekly basis and reporting to them directly. Defining the journey of the customer at all touch points and determining the actions to remove pain points to build Single Customer View.Transforming internal tools including CRM and Social Media monitoring & engagement tools in order to detect valuable customers and building proactive customer engagement strategy to increase sales and e-care success.Defining big data marketing needs and necessary DMP (data driven marketing) tools to improve programmatic advertising.

Digital Strategy of Turkcell mobile applications (Turkcell TV, Turkcell Müzik, Bip, Akıllı Depo, GollerCepte), forum.turkcell.com.tr, online credit top-up in order to create awareness, increase penetration, sales etc. Building digital and social media strategy for Turkcell branded segments and clubs (Turkcell, Turkcell Europe, Profesyoneller Kulübü, Akıllı Kadınlar Kulübü, Turkcell Müzik, Turkcell TV, Bavul.com, GollerCepte, Turkcell TV) on social media channels such as Twitter, Facebook, Youtube, Foursquare.Coordinating all partners (working together with the design team to improve UX / content team for the content / creating and following tasks with analyst and developer team / managing SEM and SEO with agencies)Working collaboratively with colleagues throughout the organization and the global contacts of social media channels.Creating and managing engagement and penetration campaigns for hero campaigns and products with agencies.Building gamification for community managementManaging the task distribution of the teamManaging business and technical relationship with vendors

Managing 120+ mobile display advertising channels of Turkcell & Affiliate inventory including digital magazine, TV, travelling, news, gaming, finance, health, entertainment apps and mobile sites etc. and coordinating display advertising business between brands, agencies, 3rd parties and Turkcell.Managing 25 different affiliate partners and following the whole process including agreement, contract, technical integration and revenue sharing. Managing the in house ad server, preparing roadmap according to the market needs Creating new advertising products and opportunities, and managing the process starting from the idea creation to the launch to the market.Managing the test and deployment of new mobile advertising products and monitoring the performance of existing products and platforms. Conducting download and penetration campaigns of applications via mobile marketing tools.Leading the related projects and supporting the analyst team by determining, planning and launching necessary features.Training the ad sales house, internal corporate sales team and agency ecosystem regarding future trends in mobile advertising, ad server features, current and future products.Creating and managing business opportunities with local and global partners. (Facebook SMS)Organizing, preparing and taking part at mobile marketing and advertising workshops for operators abroad.

Creating social and traditional media communications strategy for Nokia, Markafoni (private shopping), ITKIB - CPI (Collection Premier Istanbul Fashion Fair), Hatice Gökçe (fashion designer), Yellow Pages, Fiesta (FMCG) and Webrazzi in Turkey. Responsibilities: online and offline PR support of local marketing activities, corporate social responsibility project (Düşler Atölyesi - TEGV), organizing launch events, analysis of online monitoring. Creating buzz and online brand awareness of MPN clients. Former clients include Kodak, USRobotics, Doğan Online, DEM, Hemalhemsat.com, ekolay.net, Yenibiris.com, Gezisitesi.com, Gayet.net, Azbuz.com.