Create the overall direction of an internet-based music lessons academy. Chair a team of highly skilled marketing professionals in Go-To-Market strategies of multiple product lines. Preparing and implementing integrated marketing strategies to ensure brand quality and messaging across all marketing channels.

• Redefined company KPI and instituted operating monitoring procedure resulted in month-to-month customer retention rate of 93%. • Developed annual marketing budgets and made final decisions on marketing expenses for brand budgets.• Formulated sales forecast and supported sales channel, met 102% of forecasted revenue in 2018.• Improved conversion rates by 10% through focused marketing campaigns using vertical segmentation techniques. • Instituted creative sales tools by codifying product value propositions that enables team to execute presentations, explain trend reports, and product data sheets to potential B2B clients.• Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials. • Conducted Win Loss Analysis through implementation of customer interviews to develop product differentiation marketing communication and achieve competitive advantage. Internal Operational and Software Development• Collaborated with software development team to create a proprietary CRM used companywide by Marketing Managers.• Conceptualized and communicated UI/UX design for both internal and external end users to development team. • Pioneered Voice of Customer centered operational best practices and training procedures resulting in a retention 55% higher than the next highest service area.

• Enhanced service level agreements, using efficiency analyses and lean strategies, reducing several processes by an average of 35%.• Quickly analyzed brokerage account transfer failures and determined action needed to resolve the issue.• Created procedures for multiple department collaboration to resolve collateral loan closures.• Created/updated reports requiring action and follow-up of multiple departments for completion.• Coordinated project progress, communication and implementation using employee intranet on the Sharepoint platform

• Researched investment historical trends daily to accurately advise clients on the most up-to-date solutions.• Created and delivered employee benefits presentations for area businesses weekly.• Assisted over 50 clients monthly with financial and retirement goals converging them into a written plan.• Serviced and collected funds for delinquent accounts.

• Exceeded goals of newly acquired accounts and successfully managed consumer, small business, and corporation banking needs increasing branch accounts a net average of seven monthly.• Performed field underwriting techniques in real estate values for risk management purposes in Loan-To-Value evaluation. • Acted as field generator and preliminary evaluator of SBA 7a and 504 loans for area businesses.• Assisted clients in personal accounting, retirement information and investing.

• Trained 8+ peers and new employees on complex surveillance systems; created surveillance and theft strategy plans.• Actively managed daily operations of a retail store averaging $75K/day in business.• Managed 10+ employees with coaching, team meetings, interviews and employee reviews.• Implemented participatory training for executives and increased efficiency and ensure adherence in safety compliance, theft and fraud awareness, and crisis management, led to 50% reduction in safety incidents.• Led district’s diversity recruitment, conducted college/city career fairs and mass interviews.