Performance Marketing Analyst
Current1. Ad Spend Management: - Successfully managed ad spends exceeding $200K on both meta and Google platforms. - Implemented strategic budget allocation techniques to optimize campaign performance and maximize return on investment (ROI).2. Google Analytics Optimization: - Utilized Google Analytics to gain deep insights into campaign performance and user behavior. - Leveraged data-driven analysis to make informed marketing decisions, ensuring campaigns were effectively targeting the right audience and driving desired outcomes.3. Advanced Reporting with Google Data Studio and Power BI: - Created custom reports using Google Data Studio and Power BI to present data in a visually appealing and actionable manner. - Transformed raw data into meaningful insights to help clients make data-informed decisions4. Accurate Data Tracking with Google Tag Manager: - Utilized Google Tag Manager to implement precise tracking codes and capture accurate data. - Ensured seamless integration between various analytics tools and platforms, enabling comprehensive tracking of user interactions and conversions.5. Regular Campaign Optimization: - Conducted ongoing optimization efforts to improve campaign performance and drive better results. - Employed A/B testing, ad copy refinement, bid adjustments, and other optimization strategies to maximize campaign effectiveness and ROI.
