Burhanuddin Batliwala Email & Phone Number

India

Chennai, Tamil Nadu, India

Hyderabad, Telangana, India

- Managed and successfully executed marketing initiatives for a diverse portfolio of 150+ global brands in the beauty & wellness industry, contributing an ARR of ~$2 Mn.- Devised marketing strategies for customers, resulting in a ~46% YoY increase in customer revenue and an ROI of >25x. - Developed a module-specific Early Warning System to proactively identify and address potential churn, resulting in reducing annual churn to <2%. - Fostered collaboration with… Show more - Managed and successfully executed marketing initiatives for a diverse portfolio of 150+ global brands in the beauty & wellness industry, contributing an ARR of ~$2 Mn.- Devised marketing strategies for customers, resulting in a ~46% YoY increase in customer revenue and an ROI of >25x. - Developed a module-specific Early Warning System to proactively identify and address potential churn, resulting in reducing annual churn to <2%. - Fostered collaboration with cross-functional teams, encompassing Sales, Adoption, Product, and Marketing, to optimize customer value and propel revenue growth. Show less

Gurgaon, Haryana, India

Part of the front end delivery team for a major FMCG client to support business decision making by leveraging data analytics.- Developed multiple analytical solutions to drive growth for a top CPG client.- Increased the category volume market share by launching a strategic SKU for Kyrgyzstan market.- Forecasted short-term & long-term category volume sales and market revenue for 4+ markets.- Worked on market sizing, strategy development, opportunity estimations for a new… Show more Part of the front end delivery team for a major FMCG client to support business decision making by leveraging data analytics.- Developed multiple analytical solutions to drive growth for a top CPG client.- Increased the category volume market share by launching a strategic SKU for Kyrgyzstan market.- Forecasted short-term & long-term category volume sales and market revenue for 4+ markets.- Worked on market sizing, strategy development, opportunity estimations for a new product launch in the Uzbekistan market for a major beverage player.- Built an analytics solution for an Uzbekistan based beverage client to asses the performance of a new production line & mapping opportunities for future to drive maximum revenue and ROI.- Generated business insights, weekly/monthly/quarterly reports for more than 15+ brands.- Restructured and automated the monthly deliverables of store analytics for 4+ markets.- Part of the hiring team for the expansion of consulting team. Show less

Hyderabad, Telangana, India

- Engaged in comprehensive primary and secondary research to gain insights into pivotal user behavior trends within the EdTech industry.- Enhanced product performance by delving into visitor flow and customer interactions through qualitative and quantitative analysis, thus contributing to a more effective consulting approach for our clients in the EdTech sector.

Bengaluru, Karnataka, India

Member of Enterprise Business Intelligence Team where I helped generate insights via predictive modeling and statistical analysis for a US telecom client.- Developed multiple statistical models to solve various business problems using Logistic Regression, Cluster Analysis, Neural Network and Segmented Approach on SAS.- Automated various logistic regression models using UC4.- Handled resource allocation and mentorship for the new on boarded project associates.

Bengaluru, Karnataka, India

Part of Strategic Initiatives Team where I primarily worked on ad-hoc requests and also devised strategies to solve business problems for a US Telecom client.- Worked hands-on to solve problems such as customer churn, customer segmentation, customer profiling etc. - Identified bottlenecks and streamlined the lead generation mechanism by overseeing the end to end journey map that led to a 10% increase in overall efficiency.- Increased the direct mail response rate by 40% by… Show more Part of Strategic Initiatives Team where I primarily worked on ad-hoc requests and also devised strategies to solve business problems for a US Telecom client.- Worked hands-on to solve problems such as customer churn, customer segmentation, customer profiling etc. - Identified bottlenecks and streamlined the lead generation mechanism by overseeing the end to end journey map that led to a 10% increase in overall efficiency.- Increased the direct mail response rate by 40% by devising an enterprise marketing campaign for the prospects as well as the subscribers. Show less

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor’S Degree, Electronics & Communications Engineering

Master In Management, Marketing/Marketing Management, General