Director, Global Customer Growth & Loyalty | Customer Acquisition & Retention
Santa Monica, California, Us
Led B2B demand generation strategy, planning, and activation for Headspace for Work on a global scale. Following the merger with Ginger, expanded responsibilities to unify multiple brands under the single Headspace Health brand, targeting buyers and consultants in pivotal markets.• Established and managed a proficient marketing team, driving $21.3M in influenced won opportunities. • Spearheaded the inaugural B2B global campaign across four priority markets and multiple languages, yielding $3.5M in opportunity. • Achieved a notable 54% increase in leads (and 21% in MQLs) year over year through digital campaigns, resulting in enhanced quality opportunities for business development and sales.