Claire has spent over 15 years working in marketing & communication with a specialisation and a keen interest in how brands and businesses develop the right digital strategic plan to compliment their wider goals. Claire will always challenge her clients to think deeper and want more for their digital investment. Now based back in the UK, Claire will be working alongside of clients on both sides of the world, helping them to grow and improve their digital balance.Claire lived in Perth, Western Australia for 8 years where she soaked-up the opportunity to test her digital knowledge and greatly expand her experience and networks across multiple brands and industries for many of Australia's best known brands.In 2006 Claire began work for Murdoch University as their first ever digital marketing manager. At Murdoch she worked alongside of Tim Elleston to build a team of 11 digital specialists and produced multiple award winning digital campaigns and tools which were admired across the higher education sector. Claire and Tim established digital balance in 2010 to provide a specialised digital marketing consultancy which focuses on using three core areas of digital; team development, integrated planning and analytics and optimisation. Their goal is to change the way clients plan for digital by moving them from I think, to I know.digital balance is a proud partner to Adobe across the APAC region, providing consulting support to many well known brands as well as having strong and trusted relationships with many of WA's best known brands.Claire originates from the UK where she was a Vice President for JPMorgan Asset Management, managing a large print and production team across the EMEA region. In 2004 she discovered a love and vision for digital as an original team member for JPMorgan's early digital experiences.