Senior Marketing Manager on the EMEA Marketing team focused on supporting our creator workflow.

Senior Customer Marketing Manager focused on driving attach to our ecosystem and improving average revenue per customer. Specific focus on Payments market and Payroll. Responsible for driving new sign ups from the existing base, onboarding experience, active use, and retention, and how ecosystem drives benefit to overall 90 day and 1 year attrition. Working across below and above the line channels to deliver a cohesive e2e experience.

Customer Marketing Manager - Accountant (2018-2020) SMB & SE (2020-present)- own weekly attrition reporting and forecasting- work closely with Sales to drive improvements to cancellation process and identifying new opportunities to improve overall attrition - built risk models using Eloqua to score customers based on risk levels and deliver personalised comms journey - Lead and supported on revenue generating projects - identifying trends in attrition and root cause to help build future strategy- worked functionally to build on-boarding programmes backed by customer insight- Led analytical work to identify cohorts at risk, build VOC from customers and used the insights to build a cross-functional communications plan between sales and marketing.

Responsible for 5 business lines across the UK including; Digby Morgan, Accountancy & Finance, Financial Services, Firth Ross Martin and Client Solutions. My core responsibilities included:• Ensure that Randstad’s marketing goals are aligned with business strategy • Conduct formal and informal briefing of operational teams regarding marketing objectives for both sector-specific and national campaigns • Manage delivery of all marketing activity on time and within budget and evaluate the RoI • Develop a strong direct marketing program to keep Randstad top-of-mind with existing and prospective clients and candidates • Ensure that digital promotional platforms are kept up-to-date with the latest news and campaign information • Drive brand awareness through client campaigns, with a focus on core thought leadership topics• Monthly reporting for my managing directors• Manage monthly e newsletter campaigns focused on my teams candidate markets

CUSTOMER ACQUISITION TEAM - SENIOR MARKETER • Drive lead generation and customer development • Equip the Sales team with tools, events, webinars, thought leadership assets to engage prospects and customers in meaningful conversations.• Work with external agencies to deliver best in class social media campaigns and reports• Ensure the Sales team is informed of all developments concerning marketing initiatives • Assist with the development of go-to-market plans.• Participate in marketing reviews, align, educate and provide visibility of marketing priorities and related performance metrics. • Coordinate the localisation process and facilitate the local execution of global assets and programmes • Collect market insights and data-driven customer feedback to drive continuous improvement

• Submit and process donations• Support administration needs• Event management support• Corporate fundraising support

• Manage social media presence – Twitter, LinkedIn, Facebook, Tumblr, Slideshare and Google+.• Monitor online marketing efficiency - SEO, copy changes.• Database management.• Support the planning and implementation of marketing strategies for cross function teams to align with the company’s goals. • Responsible for implementation and delivery of NPS across the business – drove response rates from 23% to 30%.• Responsible for any additional marketing support needed across the business – email campaigns (min 20 emails per week), market research and bids and tenders.• Conduct weekly activity reports for Senior Management Teams.• Manage all job specs before they appear online on our website and on third party sites.• Manage the company’s LinkedIn careers page – responsible for €50,000 budget and grew follower base by over 100%, from 11,000 to 24,000 followers.• Manage the copy approval process for all marketing materials by liaising with the CEO and Head of Marketing.• Develop and implement a digital strategy.• Develop CSR plan.• Create event calendars and help organise and execute each event – Budget management of up to €5,000.• Support on a redesign of the HRM Recruit website including user experience mapping, imagery selection, and content editing. This also involved getting a new supplier approved and budget approval of €7,000.• Supplier management.• Responsible for all on-boarding training for Marketing; content writing, direct mail strategy.

• Producing Social Media content calendar – Twitter and Facebook• Advertising job position for the UK and Ireland• Content manager for the UK and Ireland careers web page• Support for Talentum team for graduate programme recruitment• Relationship management with leading UK universities

• Produce signage for in store• Produce branding guidelines • Develop content for new website• Develop and implement creative's for in store events• Collect data and create a database • Designed in store displays.