Over the last fifty years as a salesman, entrepreneur, public servant, lecturer and public speaker I’ve been witness to technological progress and how it has changed every aspect of the ways we all live, play and work. The change has always been disruptive, sometimes positive, other times not. One thing I’ve learned from my life’s experiences is that with any business enterprise, despite whatever technology it adopts, the most important asset and key to its success is its employees. Its people. Next are its customers. Both overshadow managers and even the C-suite in importance. In today’s digital 21st century, where digital transformation has become an existential matter for business, customers have become even more important. In a world of connected customers, they have become the king and business employees the critical front line for customer interaction! Get these two things wrong and a business may struggle along but it won’t thrive and likely will not survive the next 5-10 years. Business must be intensely customer centric and employee focused today. Every interaction a customer has with a business be it via technology or an employee shapes their impression of that company. They expect omnichannel access when and where they choose and they expect service that is friction free, seamless from one channel to the next, fast, personal and sincere. Recent studies have shown unequivocally that when customers don’t get this 81% will take their business elsewhere.SATRDE’ is a combination of my experience from five decades of success in the private and public sectors and the years of success in business processing engineering and business culture refinement of my partners. Together we provide both public and private sectors the tools they need to provide their customers a personal journey, empower their employees and embrace agile management practices with a singular focus on creating value for the customer.