• Has worked on six software startup projects: Xamun (www.xamun.com), Got2FindMe (www.got2find.me), MyConcierge (www.myconcierge.ph), RxBuyersClub (www.rxbuyersclub.com), Boxd (www.boxd.ph), and Spaceal (www.spaceal.com).• Key areas of responsibility: marketing, product & graphic design, project management, and product support.Marketing & Graphic Designo Develops value proposition and branding for all productso Leads in the creation of brand marketing assets: logo, website, pitch decks and videos, social media accounts, app marketplace listings, flyers and bannerso Directs and contributes to digital marketing efforts such as newsletter, email campaigns, and blog and social media content marketing. Content creation contributions include both graphic design and copywriting.o Represents all startups in events, conferences, and exhibitso Participates in sales pitches for prospective clients and oversees early-stage conversion funnel from acquisition to activationProduct Designo Collaborates with product owner (BlastAsia CEO) and other stakeholders to design both User Interface (UI) and User Experience (UX) for all productso Mentors developers on the business process/UX design side of developmentProduct Support & Project Managemento Acts as main contact person for product support and manages customer support knowledge baseo Communicates product design to developers and monitors the progress of development o Oversees bug fixes/issue resolution and assists in testing new/updated featureso Represents Got2FindMe and MyConcierge in the Philippine Software Industry Association’s Software Product Incubation Group

• Consulted for a major food company in a new business development project utilizing lean startup methodology • Managed team deliverables and ensured timeliness and quality of output• Led in client presentations and was the primary creator of all reports• Developed and managed marketing assets (websites, flyers, business cards)

• Worked on financial management related to procurement of hardware, software, peripherals, servers, and support & warranty, working hand-in-hand with counterparts based on-site in the US• Analyzed client spend, drafted savings strategies, and created and maintained financial models to derive procurement savings• Evaluated existing and potential suppliers of the client, which included assessing service contracts. Also involved in this process is financial statement analysis.• Designed and managed a summer internship program

• Developed the digital marketing campaign, “Transform Your Business” (TYB) for the Small and Medium Business (SMB) market in the Philippines• Performed market research by conducting in-depth interviews with SMB owners and by designing and disseminating an online survey.• Evaluated market information generated through the research and synthesized it with existing data from different markets to look for ideas and initiatives• Liaised with key stakeholders and disseminated target information• Created a 12-month launch campaign to promote TYB using digital media

• Led a team of editorial analysts and monitored their production, attendance, and quality and ensured that targets in these areas are met• Communicated to team members all directives from the project, production, human resource and quality managers• Trained new members of the project and made sure their output is production-grade• Wrote quality reports on a daily and quarterly basis and contributed in quarterly and annual employee evaluations• Wrote abstracts and creates indexes for articles discussing various topics• Received the 2008 Best Senior Staff Award

• Wrote abstracts and created indexes for articles discussing various topics

• Handled English Conversational Fluency classes• Taught pronunciation, diction and grammar to students of different proficiency levels and ages• Conducted short seminars on the TOEFL iBT