Burr Johnson Email and Phone Number

Concepted and wrote integrated campaigns to build brands, create engagement and drive response. Clients included Nationwide, UnitedHealthcare, Morgan Stanley, Canon, Neighborhood Health Plan, Smugglers' Notch Resort, Nuance, DISH Network and The Boston Globe. Digital content experience includes infographics, blog posts, videos, whitepapers and e-books.

0versaw the creative direction of HomeGoods' online and offline advertising, honing the brand's voice and expanding its customer base.• Developed and lead the HomeGoods creative team of copywriters, art directors and interactive designers.• Managed and wrote national campaigns, driving both awareness and store traffic.• Launched HomeGoods’ presence on Facebook and HomeGoods' branded blog.

Managed the creative direction of B2B and B2C advertising across online and offline media.• Rebranded copy voice for the Easy campaign, creating more user-friendly messages in all channels.• Rebranded Staples Copy & Print Center, increasing awareness and traffic.• Continuously improved response rates for email, direct mail and catalog creative.

Created and wrote campaigns across all channels; promoted four times from Copywriter.• Launched BMW 850i for BMW of North America, exceeding sales goals.• Significantly increased awareness and sales of Bose sound systems via omnichannel campaigns.• Launched a Fidelity Investments division dedicated to 401(k) plans for small businesses.