Buse Aksoy Email & Phone Number

Istanbul, Türkiye

İstanbul, Türkiye

* Managing and reporting email, SMS, app push, web push marketing tools and also organizing the actions to be taken ( Euromessage, Turatel, Segmentify, Firebase, and etc.)* Developing and implementing marketing initiatives, focusing on digital content creation and execution.* Monitor customer feedback and generate reports with using third-party tools ( Clarity, Related, Segmenitfy, GA4 etc.)* Creating and executing daily to annual marketing plan& strategies in collaboration with internal teams.* Analyzing digital marketing metrics to improve campaign performance, collaborating with internal and external teams.* Coordinating and supporting integrations with third-party applications.* Working closely with other teams to capture and identify business requirements for CRM implementation.* Managing targeted marketing campaigns, including execution, follow-up, and effectiveness data analysis.* Conducting A/B testing, monitored campaign metrics, and leveraged data for campaign optimization.* Responsible for managing biletdukkani.com website and Bilet Dükkanı App, overseeing their development and maintenance.* Taking the lead in managing the product launch process and ensuring successful product launches and adoption.* Creating all essential assets, such as product positioning guides, blog posts, demos, or one-pagers, to support the marketing and sales teams.* Collaborating with internal teams to stay up-to-date on the latest features and creating assets to enhance their comprehension.* Actively participating in research processes, such as customer interviews, market research, and product research, to provide insights to develop better products.

Istanbul, Turkey

* Supported and coordinated website content development on EMEA website by using digital experience platforms* Developed creative content for brand awareness and inbound marketing (e.g. new product launches, updates etc.)* Main consumer KPIs were monitored, analyzed, reported and associated the report results for continuous improvement. * Supported and coordinated website content development on EMEA website by using digital experience platforms and the digital marketing assets of distributors and partners (banners, email contents, etc.)* Collaborated with digital agencies for PR, Media buying campaigns etc.* Social media management for the domestic market*Performed monthly basis newsletters for the announcements of new products, campaigns, nurture programmes and news from the company * Planned and organized events, webinars in coordination with the sales team* Managed YouTube ads campaign with the influencers, created and promoted the campaign pages* Tracked/measured all digital marketing activities by using Power BI and Google analytics and determined the actions* Analyzing and reporting on performance of digital channels and effectiveness of all strategies* Coordinate the creation and publishing of social media posts (assisting with photography, copywriting and etc.

Istanbul, Turkey

*Managed social media platforms including LinkedIn, Facebook, Twitter, Instagram and creating content (using Hootsuite, Buffer, Crowfire tools etc.)* Brand management of OmniTicaret and Mobitek Performance Group* Created blog posts and video content for both website and social media platforms * Presented weekly, monthly and annual reports of conversions by using Google Analytics and other marketing tools (Hootsuite, Hubspot, etc)*Designed paid ads banners, landing pages and call to action pages in Canva*Visual designs for social media posts using Canva, Sketch and other tools*Email marketing included newsletters, announcements and content promotions ( using MailChimp and Setrow tools)*Organization of company seminars, education & training eventsPlan and create the marketing strategy roadmap for the campaign and the project* Create and coordinate the website product pages with Sales, UX, and UI teams* Organize events, webinars in coordination with the sales team* Perform LinkedIn ads to build brand awareness and lead generation ( running with the A/B tests)* Track all digital marketing activities by using Google analytics and determined the actions* Create SEO friendly landing pages to generate more website traffic and leads* Plan the social media strategies as a monthly.

Istanbul, Turkey

* Created and updated website and landing page content including visuals* Managed Social Media Platforms including LinkedIn, Facebook & Twitter & Instagram* Making cost analysis and pricing with the PM teams.* Preparing product pages and company presentations.* Responsible for determining the requirements of new products according to customer needs and managing design and samples preparations processes.* Researching for the improvement of product efficiency as testing and analyzing* Finding solutions on technical problems received from customers and developing new designs as per their expectations.* Preparing operational process flow documentation of the new products for internal stakeholders.* Designed landing pages with CTA (call to action) and visuals for social media posts using Canva, Sketch and other tools* Worked in digital marketing and social media management in B2B SaaS startup for +2 years* Created and updated website and landing page content including visuals Keyword research for SEO* Analyzed monthly statistics reports for the website traffic, social media & blog posts using Google Analytics* Designed landing pages with CTA (call to action) and visuals for social media posts using Canva, Sketch and other tools.

County Dublin, Ireland

Lisans Derecesi, Environmental Engineering

Geophysical Engineer

Education record