Bushra Ali Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Responsible for maintaining EHPlabs brand integrity across all company marketing initiatives and communications. Managing a portfolio of over 20 product lines, while leading a digital marketing team of 15. Achievements:- Worked with CEO to develop the omnichannel brand strategy, including the setting of style guides, brand guidelines, brand vision and.

Sydney, New South Wales, Australia

Responsible for managing Skincare and Sexual Wellbeing portfolio E45, Clearasil, Durex and KY. Achievements:- Led E45 Brand Plan 22 process and created brand building strategy to grow E45 by 300% by 2023 through development of locally led innovations, brand architecture revamp and entry into new spaces- Lead and manage all brand marketing channels for.

Sydney, New South Wales, Australia

Responsible for managing the Skincare portfolio including brands E45 and Clearasil. Achievements:- Lead the digital and experiential brand building process for E45 to build awareness and trial by development of new local brand positioning to grow brand Net Revenue by 20% in 2021- Led the full 360 launch of E45 “Itch Recovery” from insight to in-market.

Sydney, Australia

Responsible for managing Premium and Aspirational Premium Portfolio - Winfield, Benson & Hedges, Dunhill and Vogue brands for the Australia market- Delivered full year Winfield equity campaign plan through deployment of the revolutionary Winfield World AR portal, on-ground and digital activations to drive engagement.-Grew B&H and Dunhill to #1 Prestigious.

Sydney, Australia

• Responsible for managing VFM + Low portfolio of brands Rothman’s, Pall Mall, Holiday and Shuang Xi. Achievements:- Grew Low segment (+6.7ppt vs. SPLY) by delivering consumer relevant offers in targeted channels:
• Drove Rothman’s Cool Crush to #1 position in VFM capsule segment via entry into growing pack sizes, driving pricing based on consumer trigger points and imagery reinforcement campaigns in Specialists.
• Drove Pall Mall to #1 downtrading destination by launching full flavor Black and entering 25s segment for consumers with affordability stretch, and pioneering menthol offers in Low segment with Pall Mall Crush.
• Led brand identity and code developemnt for local brand Holiday based on local consumer segmentation and insights
• Grew Shuang Xi to 1% share as BATA’s low price fighter in Coles to protect share and preserve margins. - Member of Next Generation Products (e-cigs/vaping) task force in the lead up to tobacco transformation in.

Dubai, United Arab Emirates

Responsible for managing Hair Care brands TRESemmé and Creamsilk for Gulf region (UAE, Kuwait, Qatar, Oman and Bahrain).- Grew TRESemmé brand sales by 8.1%, profitability by 3.8% market share by +10 bps and penetration by +20 bps year-to-date 2018 by:a. Launching first-ever Digital only campaign on the brand with a 100% locally developed model. Campaign.

Dubai, United Arab Emirates

Responsible for managing Vaseline and Dove for Gulf region (UAE, Kuwait, Qatar, Oman and Bahrain).- Full ownership of Hand & Body Care category in Gulf markets: portfolio includes managing Vaseline and Dove brands across UAE, Kuwait, Qatar, Oman and Bahrain.- Drive brand growth in a declining market - Grew Vaseline by 16.7% in 2016 by launching Vaseline.

Dubai, UAE

Responsible for NAMET RUB Marketing Operations, spanning 36 countries across Home, Personal Care, Foods & Beverages categories:-Analysis and recommendation on NAMET RUB KPIs covering shares, market development, in-market innovation performance, financials, media and Return on Marketing Investment (ROMI) - Key liaison between Global and Regional Brand.

Pakistan

Responsible for Pakistan Consumer & Market Insights, with a focus on the Ice Cream business:- Created "Project CoIns" - a platform of insight mining to identify opportunities and drive consumer centricity within Unilever - (recognized as a best practice by Global CMI leadership and implemented across South Asia)- Co-led the launch of Raabta (consumer.

Pakistan

Responsible for managing all marketing information and research needs of the Wall’s Ice cream business:- Led Brand Audits and ad-hoc/continuous brand health tracking (via Retail Audit, Consumer Panel, Advertising Tracking Program) for Wall’s Ice Cream as a business partner- Led development of Perfect Store Audit for Wall’s Customer Development teams as a.

Pakistan

Launched the trgtech Lite Suite in Pakistan, with direct reporting to the Vice President. Created the fast track marketing campaign "trgtech Transformations: of the intelligent kind" and executed it at the biggest IT & Telecom Show of Pakistan (ITCN Asia).

Pakistan

Conducted Pakistan Beauty Shopper Study in the High Frequency Store channel to understand associated consumer behaviour and unlock shopper insights. Categories involved Hair Care and Skin Cleansing (Pantene, Safeguard, Head & Shoulders)

Pakistan

Conducted a 6P Brand deep-dive of Rafhan desserts and client servicing for Pepsi Max launch

Bachelor Of Business Administration, Marketing

Activities and Societies: Vice President - IBA Marketing Club: Created and executed the first ever IBA Marketing Conference "Brandorama".

Summer Program On Entrepreneurship Development

Selected among top 10 students to represent Pakistan

Gce Advanced Level, English, Biology, Physics, Chemistry

Activities and Societies: National Parliamentary Debater for The City School - Southern Region, 100 metre National Sprinter for The City.