• As core member of the management, I am responsible for the company’s marketing strategy, digital growth and new initiatives. Maintaining the organization’s brand identity, and devising digital brand strategies with customer centric approach.• Developed and executed digital marketing strategies that resulted in a 150% growth in patient footfall annually. Led over 50+ successful marketing campaign annually including BTL marketing, medical camps, live sessions on social media platforms and corporate awareness sessions.• Secured strategic partnerships, leading 40% increase in revenue and expanded services offering.• Improved customer satisfaction score by 30% through development of user-friendly online porta for online booking and query management.• Generated incremental revenue estimated at 3 million per month by managing financial portfolio, reducing administrative cost and strategical alliances all across Pakistan.• Implementing AI-driven solutions to personalize customer interactions, optimize marketing strategies, and streamline operations through data insights.• Initiated women health, education and empowerment project, which resulted in 20% women workforce induction within our own organization.

As a head of ecommerce, managed all aspects of website, app, digital marketing, social media platforms, initial sales, operations, and technology for the brand.As a premium international fashion brand, had to create positioning strategies for USA, UAE and Canadian markets.

Worked on strategic direction to optimize brand growth nationally and internationally through digital, ecommerce and social platforms. Positioning the brand as one of the leading Laboratory and diagnostic services in Pakistan.Launched First-ever Ecommerce store with Laboratory and diagnostic services. A platform providing 100% growth every month. Worked on performance based marketing through all social media channels. Including co-branding strategies with corporate clients. We were the first ecommerce services provider in the lab industry which was focused on fast and best services in Pakistan. Customer and data-driven media planning, with KPIs to exceed industry best-practices. Worked with the newest digital opportunities, latest technologies, rising trends and benchmarks to ensure the brand stays relevant and up-to-speed with market dynamics.

Initiated the concept of merging health services with physical fitness. Provided complete services for digital marketing along with on ground execution. Worked as project head from idea generation to graduating the first bath of students.- Launch plan- Inauguration ceremony- Students leads generation - Course formation with the faculty members - Students admission process- Class management system- Social media management- First batch graduation

Directly reported to CEO Chase Value Centre .Managed P&L, set digital strategic growth initiatives, sales, budgets and forecasts. Lead the team across e-com, content and engagement - providing a strong management style and moving to a more proactive sales focused culture.Provided analytic reports on monthly basis of all online activity, sales, competitor and industry reports. Executed strategies flawlessly on time and in budget, resulted in consistent 100% growth. Managed the website to deliver brand objectives, promotional activity and ultimately incremental sales. Provided a successful strategy to increase organic followers on Instagram/ Facebook. Which resulted in 30% growth in monthly revenue. Initiated influential marketing along with engaging video/blog post content for SEO/PR & blogging.

Managed the core Ecommerce business, which includes Website/Mobile App maintenance and development, Business development, Inventory, and products operational management as well as studio team responsible for generating all E-commerce related content.Grew the E-commerce Business through core operational, Website&Mobile App functionality, and UI/UX optimizations and improvements.Optimized product creation and inventory management, internally on the Shopify Platform by introducing bulk product creation and automating inventory sync with POS, as well as externally through coordination with various departments, to capitalise on maximum sale potential.Mapped out entire end-to-end Ecommerce process flow, involving both internal and external departments, starting from product creation till product delivery, including potential post-delivery complaint resolution process, in order to gain management consent to focus on and assist in optimizing external bottlenecks which were negatively impacting the Ecommerce Business.In my tenure we were able to deliver the best customer service, with 99 % customer satisfaction.

Developed Digital payment channels for HBL International territoriesSuccessful implementation of internet banking in international territories, which include UAE, Srilanka, Bahrain, Netherland, Bangladesh, Oman and Maldives. Responsible for adherence to all international territories compliance programs related to Internet banking and completion of their documentation.These implementations did not only cover technical deployment but also included training to the International teams with respect to the product deployment along with their respective country regulation and legal framework.

Managed and developed the respective categories from scratch.Analysis of daily/weekly/monthly data for thorough solutions for sales, logistics, marketing processesTrend analysis across all E-commerce data to ensure effective and efficient assortment for better positioning.Managed category portfolio to ensure high ordering volumes and effective clients handling.Guided clients in their key decisions including pricing, delivery timing, stock requirement, and payment cycles Developed and executed category-wise promotional campaigns to boost sales of specific categoriesSuccessfully recovered commissions from over 20+ sellers to bring business at break evenEstablished weekly/monthly KPI’s for the Content Department (content uploads and content fixing)Ensured content uploads are done in a timely manner and as per the content guidelines.Ensured content fixers follow proper procedures and make edits to the current data as requiredOversee the tasks performed by the content analyst and ensure that established content guidelines are metCommunicated with the international teams and implemented operating policies and procedures accurately in PakistanHighlight and escalate issues in the established procedures to the central team and ensure requisite changes are applied.Liaise with the Acquisition Manager/Head of Acquisition to resolve issues and ensure inter-departmental coordinationKeep records of market prices and trends for marketing and educating sellersReported to the Head of Incubation and Acquisitions and also advice on marketing plans and sellers incubation

• Establish weekly/monthly KPI’s for the Content Department (content uploads and content fixing)• Ensure content uploads are done in a timely manner and as per the content guidelines• Ensure content fixers follow proper procedures and make edits to the current data as required• Oversee the tasks performed by the content analyst and ensure that established content guidelines are met• Communicate with the international team and implement operating policies and procedures accurately in Pakistan• Highlight and escalate issues in the established procedures to the central team and ensure requisite changes are applied• Liaise with the Acquisition Manager/Head of Acquisition to resolve issues and ensure inter-departmental coordination• Resolve content related inter-departmental queries and provide assistance• Identify resource requirement for the team and work alongside HR to meet recruitment needs

-Assist new sellers and scheduling training on a daily basis-Educate sellers to maximize their sales and generate more revenue for Kaymu.pk-Evaluate the performance of suppliers across categories and move the sellers up on sellergrade system-Drive performance of Kaymu sellers through shop consultation, strong customer service and negotiation of deals-Assure seller’s product quality and promote accordingly -Keep records of market prices and trends for marketing and educating sellers-Report to the Head of Incubation and Acquisitions and also advise on marketing plans and sellers incubation-Capture the untapped potential of new products by launching them on e-tail mediumInvolved in Kaymu Entrepreneur Drive which focuses mainly on Women and other potential entrepreneurs in the society. Two of the successful Entrepreneur Drive held are:-Women Entrepreneurship Drive- January 2015-Women Empowerment Drive- March 2015These drives have enabled me to ensure reaching out to the potential entrepreneurial talent present in our society by giving them a platform to start up their own online business with a low start-up cost and earn out of it. After acquiring these entrepreneurs the team does incubation and training for them and work on them to become self-sufficient.

Brainstorm new and creative growth strategiesDevising strategies to drive online traffic to the website.Plan and execute email, social media and display advertising campaignsTracking conversion rates and making improvements to the website.Reported performance of all digital marketing campaigns, and assess against goalsIdentify trends,insights and optimize spend and performance based on the insightsResponsible for planning and budgetary control of all digital marketing. Overseeing the social media strategy for the company.Managing online brand and product campaigns to raise sales.Sales Management:Collaborate across multiple departments to co-ordinate on-time delivery and customer satisfaction.Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.Managed business pitches and strategic accounts for increased profit development Product Development:Assisting Head of product development in market research and introducing new products onlineCo-ordination with product development team for the pricing and logistics management of Newly Added products.Developing & supervising Promotions Campaigns of the existing products available on the website. Vendor Development through online and offline channels.Other marketing activities:Managed BTL activities and have arranged guest speaker session for renowned universities of Karachi.Sponsoring Radio shows on FM 107 & 106.2.Co-ordination with Media Agencies for outdoor advertising Planning and executing of media plans including TVS and Radio as per the event.(Local and International)

Educating customers regarding the products and services offered by Tohfay.com. Communicating courteously with customers by telephone, email, letter and face to face;Investigating and solving customers' problems, which are complex or long-standing problems.Handling customer complaints or any major incidents, such as a security issues. Issuing refunds or compensation to customerskeeping accurate records of discussions or correspondence with customers;Report generation and analyzing the customer service that have been provided by the company. Supervising a team of customer service staffDaily Tracking of Orders and report generation(Tohfay.com,Shopdaily.pk and dealsdaily.pk)Looking After International deliveries. (Tohfay.com )Took Lead in special deliveries of gifts to customers. ( Tohfay.com)

Assisted BBA Program ManagersThe responsibilities included:Collection of data for research purpose from the respondentsInterpreting and analysis of dataFinal representation of the survey doneIt was a diversified project based on a time line of three Months.Volunteer at Dawn Educational Expo as MBA representative 2013 Volunteered at Zab Fm 106.6 as creative writer.

Worked on sales analysis of Tygacil, Prevenar 13 & Chantix.Developed content for the website of Prevenar 13 and corresponded with various symposiums which were being held in Dubai and various cities of Pakistan.Basic Job Description Included:Devise Trade Marketing StrategiesDaily reporting of Sales figures to Sr. Product ManagerMaintaining and sustaining supplier and vendor relationship

Formed formal networks with Pharmaceutical companies to work on cross-functional projects on sales promotion and customers support programmeDaily reporting about patient care concerns, their needs and problems to the administration.Prepared reports and analyses highlighting progress, adverse trends and suggesting appropriate recommendations or conclusions.Responded to customer's requests and questions regarding services, products and account information. Analysed and rectifies customer concerns using established procedures,ensuring immediate action.Referred complaints of a serious nature to Complaints Review Committee / Quality Control Section and follow up with their analysis.Developed procedures to promote establishment and maintenance of meaningful communications between patients, families and staff.Initiates steps to improve the departmental functioning.

• Formation and implementation of complain and feedback system• Coordinated internal quality audit• Documentation of Standard Operating Procedure

•Worked on Membership Drive •Assisted in planning weekly session on achievements of Entrepreneurs •Maintenance of daily accounts