I am working as the CEO/Owner's right hand, assisting in all new business and client service functions. Manging the largest client portfolio, including media and agency budgets, overseeing agency growth and profitability.As the SVP of Marketing, I manage the workflow for multiple departments: Creative, Programming, Social Media, Production, Traffic, New hires, New products, and Business Development, ensuring all the corporate objectives are met.I assembled and developed the programming team and department, helping place the agency into a top-notch digital agency and bringing a new source of revenue.Participated as a speaker in various tourism and marketing conferences to position the agency as a digital marketing authority.Keep the good vibes among the creative team researching new trends and design activities to keep the team motivated and updated with the latest direction.

In charge of leading advertising campaigns from beginning to end for British Petroleum – Castrol US and LATAM.Manage concepts and designs for Swisher International Inc. in the US supporting sampling campaigns, web, mobile, POS and events.Develop advertising campaigns from beginning to end for Disney Parks and Cruise line LATANAssemble and manage teams of designers, copywriters and video producers based on projects goals to deliver final product.Responsible for establishing and maintaining relationships with suppliers and vendors.

Developed the Brand, Corporate Image and Marketing & Communications Plan needed to attain the company’s objectives.Presented a Competitive Handbags Market Analysis to determine Pricing Strategies.Grew the business by positioning the Product to sell in more than 25 boutiques, the national chains Anthropology and Loehmann’s, and online retailer Billiondollarbabes.com.Created and positioned the web site through natural search engine optimization, fashion trends web sites, and social media networks resulting in a traffic increase of over 500% in the first year.Supports the sales team and supervises the trade show program, which includes six national and several local events.Maintains direct communication with PR agency to generate strategic media placements and editorials in more than 80 fashion magazines, news papers, web sites, and blogs. Analyzes monthly metrics, statistics, and KPIs and manage budget of the entire marketing plan.Manages photo shoot and digital edition of final products for catalogs, promotions, and web site.

Developed and positioned the brand, launched more than 10 stores in South Florida, Costa Rica, Dominican Republic, Ecuador, and Venezuela.Assembled and implemented the annual marketing plan, advertising creation, media placement, and media negotiations.Positioned the e-commerce platform through natural and paid search engine optimization and analyzed monthly statistics.Established and executed customer service strategies and cross-marketing negotiations that resulted in an increased level of customer satisfaction.Created concept and positioned the Barbara Palacios’s body care line “Amazonia by Barbara” in CVS Pharmacies in South Florida and Marsh Supermarkets in Illinois.Coordinated public appearances of former Miss Universe Barbara Palacios in the US and Latin-America: live presentations, events, TV and radio segments, Latin Grammy Awards.Created and managed content for over twenty TV beauty segments for NBC’s Telemundo network to increase brand awareness.Managed art direction of former Miss Universe photo shoots for web site, promotions, catalogs and business presentations.

Responsible for the leadership of advertising campaigns from inception to completion of notable accounts such as Nikon and Roche Diagnostics among others.Managed interactive production team and assembled external workgroups taking into account the multiple dynamics and logistics of each particular project.Conceptualized and designed internet marketing campaigns and multimedia solutions according to the client’s needs and budget.

Built relationships with existing clients and created new accounts such as Ford Motors, Black & Decker, Coca-Cola, and Pharmacia, among others.Designed web sites, corporate intranets, graphic design, corporate image, and complete multimedia solutions.Managed customer photo shoots and digital edition of final products for catalogs and web sites.Established alliances with advertising agencies and Internet software developers, managed team of freelance web and creative designers, and copy writers to deliver final product.