Busra Adiguzel Email and Phone Number

Working as a product management consultant in retail, developing an AI-based tool for demand planning, fulfillment, and sales facilitation

- Led a comprehensive focus on gameplay, balancing, live operations, monetization, AdMon, and social features for our multiplayer tower defense game in midcore strategy genre, called Rumble Rivals- Prepared detailed game design documents including game economy, rule sets, and user flows for new features, systems, and enhancements implemented in the game- Planned and monitored sprint tasks for Art, Development, Community, and QA teams to ensure seamless project execution- Applied an agile methodology to track and manage tasks, fostering collaboration across diverse teams- Conducted regular analysis of direct competitors and successful games in the market and evaluated aspects such as art direction, UI/UX, gameplay, content, marketability, and monetization- Stayed informed about industry trends, emerging technologies, and player preferences to make informed decisions and keep the game competitive in the market- Adopted a data centric approach in all decision making processes, regularly analyzing the performance of each new feature and improvement- Conducted AB tests, extracting actionable insights in order to shape the focus of upcoming sprints- Managed communication with outsource partners, making partnership decisions and evaluating their performance

- Regularly updated and maintained game design documents to reflect evolving project requirements and goals- Tracked and analyzed key performance indicators (KPIs) and metrics on a daily, weekly, and monthly basis- Monitored player engagement, retention rates, revenue generation, and other relevant metrics to assess the health of the game- Utilized data insights to identify trends, areas for improvement, and opportunities for optimization in ongoing game operations- Conducted in-depth research on direct competitors and the broader market landscape- Ensured effective collaboration with external partners to meet project goals and standards

- Managed internal tools, central backend services, and business intelligence (BI) tools for four app studios and a game studio- Guided the development and maintenance of internal tools that facilitated AB testing and push notification services, enhancing the operational efficiency of internal studios- Oversaw the maintenance and utilization of Looker, Google's BI tool, for effective data analysis within the organization - Assisted teams in leveraging Looker to visualize data, extract meaningful insights, and make informed decisions- Acquired proficiency in Lookml, a SQL based data language used in the Looker platform

- Worked on E-wallet Strategy, Global B2B Digital Marketplace, Logistics Mobile App, Working Capital Improvement, and Supply Chain Assessment projects for clients in the Consumer Goods, Retail, FMCG, Logistics, and Finance industries- Followed up on tasks for the client team, facilitating the establishment of a new company on the path to scale-up. Assisted with ad-hoc tasks, including pricing, company procedures, and business plans in a B2B digital marketplace PMO project for a Global FMCG company- Conducted and presented an SKU rationalization analysis with perspectives on sales value, inventory turnover, profitability, and working capital impact in a working capital improvement project for a Global FMCG company specializing in alcoholic beverages- Facilitated an ideation workshop with client teams, interviewed potential customers, and assisted in preparing business plans and feasibility studies in an E-wallet strategy project to align company vision with industry trends and propose a new digital business- Assessed customer-facing core processes of a logistics mobile application, identifying pain points, suggesting quick wins, and planning short and long-term projects. Helped product teams organize their product backlog items

- Worked on the warehouse and logistics workstream in an end-to-end supply chain assessment and roadmap project for a leading local stationery manufacturer. Conducted detailed analyses to assess the current situation, identify pain points, and suggest quick wins- Managed internal project teams, including Talent Management, Service Development, and Marketing- Took active roles in internal projects such as setting cultural principles of the company, developing company apps using MS PowerApps, talent marketing content strategy for LinkedIn, and ideation workshops for service offerings

Acquired by Dogma Alares - inValue was an Istanbul-based consulting firm that specialized in assisting organizations with innovation operations. Our team and advisory board consisted of experienced entrepreneurs with a background in lean operations and high growth- Experienced in B2B sales and marketing, including lead generation via LinkedIn, email marketing, and events- Managed intern teams in client projects- Worked on growth strategy for both inValue and clients- Developed approaches for innovation service offerings, entrepreneur-in-residence projects, and corporate entrepreneurship programs. - Worked on projects with Arçelik, Redbull, VakıfBank, and SweatersApp- Conducted 15+ workshops, design sprints, and hackathons.

- Worked on lead generation to sales growth

- Worked to increase the usage of Stubridge application
- Worked to improve the marketing strategies of the application
- Found new members for the Stubridge team to increase the rate of awareness of the application
- Reported the bugs, feedbacks and suggested new features for the application