Overseeing Retail and Wholesale Business @ Bob's Pickle Pops

• Manage entire retail business and associated distributor and broker networks; calling on H-E-B, Whole Foods, Sprouts, Kroger, Walmart, Sam's Club, Albertsons, Raley's, Nugget Market, CVS, Target, Wegmans, Meijer, Hy-Vee, Harris Teeter, QVC, Publix, EarthFare, The Vitamin Shoppe, GNC, Military, KeHE, UNFI, .99 Cents Only, Dollar Tree, Dollar General, and many other major national and regional players.• Create and communicate sales goals and ensure C-level executives are informed on the progress of those goals.• Build and maintain long-lasting, strong relationships with customers while partnering with them to better understand their business objectives and needs.• Developed and managed all promotional plans to achieve growth targets• Worked closely with key stakeholders and broker networks• Calling on all channels: National & Regional Grocery, Mass, Drug, Natural Channels, Distributors (both DSD, national and regional), and clearance channels.• Demand Planning and Forecasting• Sales Management

• Increased core product line sales 66% (YOY 2017-2019)• Secured core product line as #1 selling nationally in all distributorships within "specialty" market• Partner, build, and maintain relationships with distributor partners, category managers, & buyers across 17 entire states (USA), including global sales business• Led sales team in the delivery of promotion-driven project, resulting in a 50% increase in sales through key accounts and distributor partners (2019)• Develop 50+ national field sales team members, and design promotions to hit sales targets• Negotiate and close agreements with large customers, and identify new market opportunities• Recruit, hire and train new field sales representatives

Operations and Project Management role where I oversaw and led national marketing campaigns, formed new product launches, and executed promotional programs to elicit brand growth. • Increased core SKU 30% (YOY 2016-2017) by pioneering new national marketing strategy• Slashed entire marketing budget 50% via partnership funding with key manufacturers/suppliers (Tetra Pak)• Launched re-branding for new target market, increasing brand awareness 500+%• Staffed, supported, and coached 100+ national field marketing employees• Developed and executed all promotional programs, marketing research projects, events, & product launches• Worked closely with all product development departments to create and maintain market presence

Managerial position in Sales and Marketing where I used my education, experience and skills to increase the sales volume and profitability of the franchise. I built a strong distribution network for achieving greater market development by executing the following:• Produced $1MM in sales for nutraceutical retail franchise location with 62% gross profit• Decreased purchasing spend 24% by maximizing on top-line items• Implemented sales strategies to reach monthly goals of $80,000, including use of CRM• Analyzed KPI's daily to further business growth

Fitness training and sales role for the #1 selling P.T. Gold’s Gym in the United States in which I motivated, guided and helped gym members achieve their fitness goals.