Alternating between permanent and interim communication roles for over a decade, I am proud to have helped improve reach, engagement, business performance and awareness for more than 100 charity, SME, public sector, social enterprise and commercial organizations - delivering successful campaigns according to set business objectives. I’m a highly resourceful and creative communications strategist, undertaking over a dozen years a diverse series of interim Head of....roles. Leading teams… Show more Alternating between permanent and interim communication roles for over a decade, I am proud to have helped improve reach, engagement, business performance and awareness for more than 100 charity, SME, public sector, social enterprise and commercial organizations - delivering successful campaigns according to set business objectives. I’m a highly resourceful and creative communications strategist, undertaking over a dozen years a diverse series of interim Head of....roles. Leading teams at SME’s and charities on business, marketing & communications strategy to help make the most of typically modest budgets. In 2023/24, working for 9 months as Interim Senior Communications Lead for Leeds NHS Trust; overseeing corp affairs strategy and lobbying central government on regeneration, levelling up and health innovation agenda via a series of high profile Westminster events and influencer media. Since March, I’ve joined purpose driven international comms agency, AMS as interim Director, working with the UN and a diverse range of NGO’s. Since 2017; commissioned by Comic Relief, Media Trust and global venture capitalist group, SONO International to deliver a wide range of B2B and B2C integrated communications support for over 50 charities. My focus - to provide creative stakeholder led and evidence based consumer campaigns that captured the imagination of media and consumers across all key communication channels. Demonstrating an ability to successfully work across a number of sectors, historic clients included: MIND, UNICEF, BBC, Media Trust, Nominet, NSPP, Nickeodeon, PTA UK, Centrepoint and several dozen tech related start ups from London’s silicon roundabout.I complement the above with occasional mentoring and training opportunities with homeless charity, Centrepoint and their 'Young People’s Parliament '- helping a team of former homeless young people to create various campaigns to widely support existing homeless young people. Show less

Overseeing a core team of 9 staff, 3 elected officers, 150+volunteers and a large postgraduate representation network, over three years as a Charity CEO for the University of York's Graduate Student Association (GSA), I've been fortunate to learn about all aspects of leading an SME both strategically and operationally. I’m proud during my time here to have put in place; increased funding; new employment opportunities; an expanded representation structure dedicated to postgraduates;… Show more Overseeing a core team of 9 staff, 3 elected officers, 150+volunteers and a large postgraduate representation network, over three years as a Charity CEO for the University of York's Graduate Student Association (GSA), I've been fortunate to learn about all aspects of leading an SME both strategically and operationally. I’m proud during my time here to have put in place; increased funding; new employment opportunities; an expanded representation structure dedicated to postgraduates; increased independent advice service provision to meet the needs of our members; increased brand reach and organisational awareness; a stronger and more diverse range of student activities, events and services; improved organisational diversity including bringing in new external trustees; the GSA’s first ever charity partnership with NUS; and successfully laying the foundations of a new SLT and organisational strategy. Show less

Overseeing the marketing & communications team, I was responsible for developing new B2B and B2C integrated communication strategy. During this time I was able to exponentially increase UK national media profiling of the charity, and consumer engagement across 8 key regions.

The Role: Working to the Science Museum Group, I headed up the Marketing and Communications team at the National Railway Museum in York to develop strategy that helped to build on the local, national and global profiling as a go to destination and number one Museum outside of London. I created a number of audience led campaigns and strategic communications that widely captured the imagination of consumers and media and directly contributing to an increase in visitor numbers and the… Show more The Role: Working to the Science Museum Group, I headed up the Marketing and Communications team at the National Railway Museum in York to develop strategy that helped to build on the local, national and global profiling as a go to destination and number one Museum outside of London. I created a number of audience led campaigns and strategic communications that widely captured the imagination of consumers and media and directly contributing to an increase in visitor numbers and the highest spend per head in the Museum group. Show less

The Role: Transform a former NHS organisation into new ways of working as a dynamic social enterprise and business led culture. How? Create a strategy that empowers all services to gently take ownership of working as independent business, supported by new external and internal communications strategy. A great story to tell more widely, the aim is to position the organization nationally as London’s leading UK ‘mutual’; increase community and staff engagement; and work to embed a new dynamic… Show more The Role: Transform a former NHS organisation into new ways of working as a dynamic social enterprise and business led culture. How? Create a strategy that empowers all services to gently take ownership of working as independent business, supported by new external and internal communications strategy. A great story to tell more widely, the aim is to position the organization nationally as London’s leading UK ‘mutual’; increase community and staff engagement; and work to embed a new dynamic social enterprise culture across the organization whilst leading clinical services and infrastructure teams to directly develop their own new business. Outcomes: Launch of organisation first ever multi-site integrated internal communications strategy leading to 5 services directly winning new business; new services led website and intranet launch; increased engagement and members of over a third in a year; development of consultant role with Minister Jeremy Hunt MP and Cabinet Office; plus the recent launch of a new 'marketing services' department which takes an agency 'client' approach to promoting each clinical offer. Show less

The Role: Shedding the skin of an employee to become a social entrepreneur to do social good! A central role in helping establish a ‘social innovation’ marketing agency in its early years with two business partners, my role in running our social enterprise was to secure new business from private and public sector clients linked to CSR and young people related policy implementation respectively. Clients included; Department of Education (Arts provision), CLG, (UK Community… Show more The Role: Shedding the skin of an employee to become a social entrepreneur to do social good! A central role in helping establish a ‘social innovation’ marketing agency in its early years with two business partners, my role in running our social enterprise was to secure new business from private and public sector clients linked to CSR and young people related policy implementation respectively. Clients included; Department of Education (Arts provision), CLG, (UK Community Champions campaign) Nickelodeon (UK Anti-bullying Campaign), Bart's NHS (YP led website, Foreign Office (Prevention of violent extremism digital interventions).Outcomes: Our agency created a proud track record in delivering young people-led, national and local ‘social value' integrated marketing and communication campaigns that increased engagement with YP and provided tangible social value for a lot of vulnerable young people across East London. We grew to deliver many local, national and international campaigns linked to YP policy implementation by East London Local Authorities and central government. Putting ‘social’ and learning at the heart of all we did, we were able to help reconnect a wide range of local young people back into formal education. Our agency engaged millions of young people along the way on a diverse variety of educational campaigns, helping to inspire many whilst becoming a (BAFTA, PR Week) award-winning, social marketing agency. We generated high local and national media awareness for clients. OneCase Study: BAFTA award-winning, national anti-bullying campaign for Youthnet, NSPCC, CLG and Nickelodeon. User-led outputs covered 4 x 5min doc animation outputs, PR, website, schools road show and poster campaign with total on-air audience exceeding 2 million. Our series of CSR projects for commercial and public sector clients mostly targeted socially disadvantaged, NEAT's and Muslim groups deemed by government as most prone to radicalisation. Show less

Maternity Cover role. Highlights: * Launched national volunteering campaign with the UN* Launched Community Channel Darfur Campaign - secured unprecedented consumer media coverage

Maternity Cover Role, highlights:* Devised and implemented launch of NME.COM in the US working with the Foreign Office* Producer NME 07 awards including re-tendering process for C4* Funded and produced Loaded annual LAFTA's awards with Nivea* NME.COM 10th Anniversary UK Campaign* UNCUT - 10th Anniversary UK Campaign

Responsibilities: Jumping from PR to the editorial side of the fence with a view to being a better marketer, I was able to create a unique PR & Editorial position for consumer title, MAXIM Magazine, to both commission and promote entertainment content for the UK and across 26 EMEA territories. Outcomes: Increased access to global celebrity talent above and beyond competitors to contribute to first and then only circulation jump in five years, combined with increase in image… Show more Responsibilities: Jumping from PR to the editorial side of the fence with a view to being a better marketer, I was able to create a unique PR & Editorial position for consumer title, MAXIM Magazine, to both commission and promote entertainment content for the UK and across 26 EMEA territories. Outcomes: Increased access to global celebrity talent above and beyond competitors to contribute to first and then only circulation jump in five years, combined with increase in image syndication revenue by 300% in just over a year.* Commission Entertainment and Arts content * Negotiate and drive increase of image syndication revenue* Negotiate all aspects of content with Agents, PR's, Arts & Entertainment organisations* Implement PR strategy to secure editorial in national media and drive circulation Show less

Responsibilities: A senior communications role, I managed US & UK TV consumer PR strategy for Sky One commissions and acquisitions. Outcomes: Amongst many highlights, I worked closely with channel and exec talent e.g. cast of ‘The Simpsons’, Harry Enfield, David Walliams, ‘Friends’ to generate record audience share for Sky One programming and unprecedented series of consumer media grabbing PR campaigns and one-off initiatives e.g. Homer Simpson as King Kong on the Houses of… Show more Responsibilities: A senior communications role, I managed US & UK TV consumer PR strategy for Sky One commissions and acquisitions. Outcomes: Amongst many highlights, I worked closely with channel and exec talent e.g. cast of ‘The Simpsons’, Harry Enfield, David Walliams, ‘Friends’ to generate record audience share for Sky One programming and unprecedented series of consumer media grabbing PR campaigns and one-off initiatives e.g. Homer Simpson as King Kong on the Houses of Parliament. Show less

What I did: Working to promote some of the best entertainment shows of the time, my role was to manage all publicity campaigns for US comedy and drama. This covered creation of PR strategy, management of UK consumer media and US distributor relations for all key C4 assets. This covered; Friends to Frasier, Simpsons to Seinfeld Outcomes: I was able to establish a highly enthusiastic and encyclopaedic knowledge of US programming which helped me to establish a great creative track record… Show more What I did: Working to promote some of the best entertainment shows of the time, my role was to manage all publicity campaigns for US comedy and drama. This covered creation of PR strategy, management of UK consumer media and US distributor relations for all key C4 assets. This covered; Friends to Frasier, Simpsons to Seinfeld Outcomes: I was able to establish a highly enthusiastic and encyclopaedic knowledge of US programming which helped me to establish a great creative track record in media-friendly PR and experiential marketing. Highlights were vast, one notable managing the strategy for Friends: The one where all the cast visited the UK and record audience share for C4 of 37.8%. Show less