Butch Maxwell Email & Phone Number

West Virginia, United States

Wheeling, West Virginia Area

Teaching Public Relations Writing, Ethnography, Composition and Speech

Wheeling, West Virginia, United States

St. Clairsville, Ohio

Teaching Interpersonal Communications and Business Communications

Main Campus, Highlands Center

Teaching Professional Public Relations, Organizational Psychology, Leadership in Literature and Film, Theatre Appreciation, and Marketing Promotions.

Institutional integrated marketing communications research, planning, development and implementationTraditional and emerging mediaSpecial events,publicity, public relations, advertising, brand development, customer resource management

Steubenville, Ohio Area

OGT/ACT/SAT Instructor

• Developed an institutional integrated marketing communications and development plan• Researched, developed and wrote all press releases for the agency• Successfully placed non-paid news stories in local and regional media • Responsible for creative development of all advertising in print, television, radio and out of home• Negotiated and placed all media purchases• Coordinated special events, including sponsorship sales, contract negotiations, publicity, volunteer… Show more • Developed an institutional integrated marketing communications and development plan• Researched, developed and wrote all press releases for the agency• Successfully placed non-paid news stories in local and regional media • Responsible for creative development of all advertising in print, television, radio and out of home• Negotiated and placed all media purchases• Coordinated special events, including sponsorship sales, contract negotiations, publicity, volunteer coordination, and every other aspect of special events• Designed, wrote and edited newsletters, annual reports, annual campaign, all special event collateral, brochures and other direct mail fundraising materials• Developed referral tracking systems through electronic medical records • Served as spokesperson for the agency at media events and for community programs • Conducted research into referral geographic targeting and implemented appropriate strategies• Increased fundraising each year over previous year, despite challenging economic conditions • Revised and updated web site • Developed a professional speakers' bureau• Managed marketing and development budget• Developed social media tools as a communications and fundraising tool • Supervised volunteer coordinator and grant writer • Wrote presentations and persuasive letters for the president and program vice presidents • Served as an integral member of the agency management team Show less

• Developed more than 75 new advertising clients• Prepared multimedia client presentations • Mentored new sales representatives

• Developed more than 100 new advertising clients• Prepared multimedia client presentations • Mentored new sales representatives

• Developed an institutional integrated marketing communications plan• Researched, developed and wrote all press releases for the institution• Successfully placed non-paid news stories in local, regional and national media • Responsible for creative development of all advertising in print, television, radio and out of home• Negotiated and placed all media purchases• Coordinated special events• Wrote and edited the Alumni magazine, employee newsletter, and annual reports… Show more • Developed an institutional integrated marketing communications plan• Researched, developed and wrote all press releases for the institution• Successfully placed non-paid news stories in local, regional and national media • Responsible for creative development of all advertising in print, television, radio and out of home• Negotiated and placed all media purchases• Coordinated special events• Wrote and edited the Alumni magazine, employee newsletter, and annual reports for the president, the Office of Development and the Foundation Board of Directors • Revamped admissions marketing collateral materials to fit integrated messages• Supervised new direct mail recruitment strategy, including research into geographic targeting • Increased enrollment each year, despite a shrinking population, reversing a ten-year decline trend • Turned crisis management into media advantage with a strategy of transparency and accessibility • Developed new media strategy, including web site • Managed entire marketing budget• Introduced and monitored new marketing accountability tracking metrics• Supervised graphic artist, print shop, photographer, web designer and administrative assistant• Wrote persuasive speeches and presentations for the president, admissions and top administrators• Wrote white papers, summaries and technical training materials • Served as media spokesperson and mentored others in representing the institution when appropriate• Successfully lobbied state and federal legislators for funding and regulatory issues• Coordinated special presentations and speaking engagements for administrators and faculty • Served on President’s Cabinet • Served as institutional CASE representative • Elected to North American CASE conference planning council three consecutive years Show less

Responsible for all advertising, promotions and public relations for a multi-faceted service company including retail appliances, wholesale equipment and supplies, several restaurants, a hotel, a retail liquor store, an industrial mill and retail gift shops.• Developed multi-million dollar theme restaurant and established franchise protocols• Created compelling collateral materials for restaurants, hotels, retail establishments• Responsible for creative development of all… Show more Responsible for all advertising, promotions and public relations for a multi-faceted service company including retail appliances, wholesale equipment and supplies, several restaurants, a hotel, a retail liquor store, an industrial mill and retail gift shops.• Developed multi-million dollar theme restaurant and established franchise protocols• Created compelling collateral materials for restaurants, hotels, retail establishments• Responsible for creative development of all advertising in print, television, radio and out of home• Negotiated favorable media purchases and trades• Researched, developed and wrote all press releases for the corporation Show less

Responsible for all advertising, promotions, public relations and activities for a luxury resort.• Helped turn resort into profit-maker after losing $4 million per year before my arrival• Created compelling collateral materials and advertising• Integral member of strategic planning team• Developed and oversaw implementation of first marketing budget

Responsible for planning, buying and creative services for a variety of accounts• Developed award-winning outdoor ad designs • Created integrated television, radio and print campaigns • Negotiated media placement• Was primary writer for all public relations and collateral materials• Served on creative team on accounts such as Oglebay, West Virginia’s top tourist attraction • Other accounts included Wheeling’s largest auto dealership, a bank, a hospital, the Chamber… Show more Responsible for planning, buying and creative services for a variety of accounts• Developed award-winning outdoor ad designs • Created integrated television, radio and print campaigns • Negotiated media placement• Was primary writer for all public relations and collateral materials• Served on creative team on accounts such as Oglebay, West Virginia’s top tourist attraction • Other accounts included Wheeling’s largest auto dealership, a bank, a hospital, the Chamber of Commerce, and a local television station Show less

Responsible for all aspects of commercial and local programming production. Supervised 35 employees.• Quickly promoted from the lowest ranks in the production department to producer, then creative services director, adding in responsibilities to include promotions director and production manager• Led a dynamic team of 35 employees in all aspects of commercial and local programming• Coordinated all commercial production, from orders through air, including videography… Show more Responsible for all aspects of commercial and local programming production. Supervised 35 employees.• Quickly promoted from the lowest ranks in the production department to producer, then creative services director, adding in responsibilities to include promotions director and production manager• Led a dynamic team of 35 employees in all aspects of commercial and local programming• Coordinated all commercial production, from orders through air, including videography, copywriting, art direction, editing and postproduction • Scheduled all production employees• Responsible for hiring, training, development, retention and dismissal of production employees• Wrote and produced all on-air promotions• Coordinated all external promotional advertising and events• Produced program content• Edited commercials, promos and programs • Negotiated labor contracts Show less

Master Of Science, Integrated Marketing Communications

Studied marketing communications

Bs, Communications

Activities and Societies: Hilltop Players, Alpha Psi Omega, Generic Players Studied public relations, acting, journalism, play directing.