My mission is to help the company transition from services to product by identifying product-market fit for solutions already developed or based on new business hypotheses, to formulate and execute the go-to-market strategy and structure the growth process for validated products.

Development of the company's innovation strategy for the healthcare market, defining goals for the open innovation programs.Responsible for establishing partnerships with technology companies, startups, educational institutions, and government agencies.Monitoring trends in the health and technology sector, ensuring alignment with market opportunities, identifying new technologies and solutions, and evaluating the technical and financial feasibility of these solutions.Implementation of innovation projects, ensuring completion within established timelines and budgets.Management of multidisciplinary teams to carry out open innovation activities, promoting a culture of innovation throughout the organization.Communication of innovation initiatives to stakeholders: clients, investors, partners, and the media.Definition of investment theses focused on incremental improvements and new business opportunities.Involvement in the execution of Health Square (the company's continuous open innovation program) and the development of 3 editions of Health Me Up (an acceleration program in collaboration with other partners).Responsible for analyzing 300 startups in the innovation process, with 3 investments made and 5 commercial partnerships designed.Participation in the Investment Committee of Bossanova Investimentos' Healthtech Pool.

Translation of a set of Brazilian tax laws into a platform for tax credit recovery.Development of the platform in collaboration with a developer, including the creation of sales materials and a training program.Engagement as a sales representative and conducting training for approximately 30 business partners nationwide.Responsible for recovering around R$1 million from unduly paid taxes by small and medium-sized enterprises (bars, restaurants, pharmacies, and auto shops).

Responsible for product management and identification of new growth opportunities in emerging markets.Conducting market research and competitive analysis, understanding trends in the media sector and consumer needs.Defining product requirements, including features and functionalities.Product development, overseeing the lifecycle from conception to launch.Collaborating with technical teams to ensure timely product delivery.Monitoring usability tests, gathering user feedback, and conducting post-launch analyses for continuous improvement.Development of business models, monetization strategies, and pricing for the launch of new products.Preparing and evaluating KPIs.Led the launch of Tecmundo Ajuda, a subscription-based help desk service, diversifying revenue sources, and The Brief, a daily newsletter on business and technology.Developed the N-experts platform, to connect content producers and clients.

Responsible for conducting market research, data collection and analysis, identifying trends and insights, as well as international benchmarks and sizing the B2B payments market.Identification and development of innovative solutions for problem solving.Assisting in the formulation of long-term business strategies.Business development, presenting cases, and implementing solutions.Presenting clients with reports and performance analysis. Project management, including schedules, budget, necessary resources, and timely delivery.Leading strategic planning workshops for high-income customer acquisition.Participation in projects for major issuers (Itaú, Santander, Rede).

Co-founded and served as COO of Canal da Peça, an auto parts marketplace, overseeing day-to-day operations and teams across customer service, sales, and marketing.Co-founded aaTag, an NFC-based loyalty program platform, and served as Product Manager, focusing on research, product discover, and investor relations.

Profiled the pharmaceutical industry in Brazil, identifying the players that could be subject to M&A processes. Participated in the sell-side advisory to a Brazilian pharmaceutical company (deal value: c. $100m).Participated in the advisory a Brazilian mining group on the sale of its mineral assets. Helped in projects in other industries, researching information, translating materials, structuring and reviewing presentations.

That was my first experience in the startup/venture capital ecosystem. My responsibilities included: Attending meetings with the CEO; writing minutes of board meetings;attending Venture Capital and IT events; keeping the internal corporate blog updated; reporting the results of the invested companies to the CEO; analyzing potential investment opportunities.