Natalie Butler Email & Phone Number

Charlotte, Nc, Us

Oakland, California, Us

▪ overseeing all marketing creative work for Credit Karma's Tax and Money products, in collaboration with Intuit TurboTax and partner banks▪ managing direct reports that create marketing content across a wide variety of Credit Karma products

Oakland, California, Us

▪ refreshed the branding and marketing assets for Credit Karma'schecking & savings product, including a total redesign of landing pages and email series▪ acted as design CD in tax marketing creative, reviewing creative briefs and design workin partnership with Intuit TurboTax▪ built and updated landing pages on Credit Karma's website within the Wordpress CMS▪ designed a multi-platform marketing campaign for a sweepstakes with the Houston Rockets▪ collaborated with product designers to create brand-right imagery for in-app landing pages▪ temporarily acted as people manager & design CD of the Growth and International product verticals, overseeing 3 direct reports both onsite and remote▪ completed Credit Karma's 6-month-long Manager in Training program, a series of workshops on leadership skills such as identifying communication styles, managing conflicts, and holding effective 1-on-1s

Oakland, California, Us

▪ provided creative direction to designers at an external agency▪ mentor to junior graphic designer ▪ all items listed in Designer III

Oakland, California, Us

▪ established the visual identity of Credit Karma's emerging products as theirfirst dedicated designer, including auto, home, and international▪ designed high quality, brand-right assets from scratch concept to full illustration, including emails, app modules, paid and organic social posts, display ads, digital video, and OTT▪ piloted a new, agile, iterative process for quick turnaround testing in creative spaces▪ contributed volunteer design work to Credit Karma's 2020 Voter Roadmap initiative to help drive members to the polls

Charlotte, North Carolina, Us

2017-2019:▪ concepted & created all assets for The Limited's digital presence following the relaunch of itswebsite in October 2017, including weekly responsive site updates and daily emails & social posts▪ built the marketing strategies for The Limited's monthly content cadence based on merchandising priorities and marketing data▪ contributed to art direction of The Limited photoshoots by providing styling & set concepts and occasionally attending shoots in-person to assist with direction2015-2017:▪ drove design direction for Belk's digital presence, focusing in areas that deal with global campaign messaging (Belk.com Homepage, email, digital marketing, mobile app)▪ led 4 direct reports of varying levels of experience with weekly one-on-one goal setting▪ key contributor in the planning & design process of Belk.com Homepage, forging close relationships with director-level merchandisers over their most competitive, fast-paced marketing placement▪ member of the Teambuilding Task Force for 2016, a group organized and selected by eCommerce executives, in partnership with HR, to develop strategies that strengthen our familial bonds, introduce more fun to quarterly meetings, find creative ways to recognize our colleagues for their successes, and keep positivity flowing within eCommerce throughout the year▪ member of Belk's millennial focus group for 2016, providing feedback on all aspects of engaging with the millennial consumer, from product selection to marketing

Charlotte, North Carolina, Us

in addition to the description listed in the Contractor version of this position below, specific projects include:▪ Belk.com's homepage revamps▪ Belk's corporate email revamps▪ the web presence of Belk's long-term Modern Southern Music campaign, which evolved into a larger branding campaign called The Road South▪ the 2014 Back to School web campaign, including main hub and secondary pages▪ printable guides like the Kids Shoe Size Chart and Fine Jewelry 101▪ special site features with slideshows of content, such as: Father's Day 2014, Fragrance Finder, Skincare Solutions, Juniors Shoes, and Apartment Decorating

Charlotte, North Carolina, Us

▪ created site page layouts and other graphical elements for Belk.com in browser-based prototyping tool Protoshare, from simple asset layout to final QA-ready design▪ collaborated with content strategists, web merchants, merchandising directors, web producers, marketing partners, and other designers to maximize sales and bring the Belk brand to life online▪ designed compelling graphics using Adobe Photoshop, Illustrator, and Fireworks▪ utilized browser-based information sharing tools Zoho, Box, and Workfront to view creative briefs and retrieve/share product photography and other files▪ created graphics for all areas of Belk's online presence - homepage, channel pages, special landing pages, digital marketing ads, social media, and email

Charlotte, North Carolina, Us

▪ processed a high volume of product photography for Belk.com, including tasks such as file preparation, photo retouching & cross-checking product metadata▪ communicated beyond own team, with associates such as web merchants and art directors, to resolve issues preventing content from being accurately represented on the site▪ performed administrative duties as needed, such as product image approvals and daily/weekly task report compilations▪ used BlueMartini to directly access product/content assets, editing site HTML and associating external files to apply product rebates▪ QA tested site functionality via Protoshare (temporary duty)▪ primarily used Adobe Photoshop and Adobe Bridge, along with an FTP client and web-based content management systems, all on a Mac platform

▪ designed two-color company logo for Rose Equestrian (2013)▪ contributed 10 site-used colorations of pet designs to virtual pet site Aywas (2012)▪ scanned and edited hi-res artwork for a book by Pamela Winfield, "Icons and Iconoclasm in Japanese Buddhism: Kukai and Dogen on the Art of Enlightenment" (2012)▪ built stencils and assisted in painting a mural for Food Network show Restaurant: Impossible (2012)▪ fully redesigned the website of Elon University’s chapter of Phi Kappa Phi (2010)▪ created the graphics for a student-made video game project at Elon University (2010)

▪ managed digital equipment rental for students and faculty in Digital Art▪ learned the ins and outs of the equipment, including DSLR cameras, video cameras, sound recording devices, tripods, LCD TVs, computers, and more

▪ assisted students with software and hardware issues in computer labs after hours

▪ designed advertisements for a multitude of cultural events at Elon University, formatting them for multiple LCD screen formats and printing them using archival quality inks and papers

Burlington, Nc, Us

▪ developed a large vector promotional image for a marketing campaign, for print and the web

Charlotte, North Carolina, Us

▪ researched competitor strategies for clients being re-branded▪ brainstormed and sketched mock-ups for new logos▪ constructed client materials such as name visualizations for presentations and brand guideline CDs

Elon, Nc, Us

▪ designed newspaper and flyer ads for Alamance Veterinary Hospital's Open House event▪ designed general brochure for the Alamance Veterinary Hospital▪ created graphics for a TV advertisement for the Durham Arts Council▪ fully redesigned the website for the Haw River Wine Trail, which included traveling to the clients' businesses to collect pictures and video footage▪ designed the layout for the first e-mail newsletter of the Alamance County Farm Bureau, to be used as a template for following newsletters