A career spent building and rapidly scaling businesses in both consumer and B2B markets. My experience is wide and includes GTM strategies, wide scale digital transformation programmes, P&L responsibility, repertoire/ content acquisition & development, sales & distribution management, corporate strategy, marketing strategy, brand & product lifecycle management, marketing communications and the development of highly successful teams. Latterly I have been focused in business transformations, typically utilising my expertise in all things digital, technology and marketing to drive organisational change from digital strategies & transformation. I carefully match a focus on Client ROI with the correct internal resource alignment – bringing the right resources with the right experience to delight clients and deliver measurable results. I help organisations understand how people communicate and transact, then apply that knowledge to all customer & prospect interactions to increase the commercial value of relationships, increasing and converting sales. I bring a technical understanding with a commercial view to every project communication challenge. By defining and delivering key metrics, every project has a winning outcome for the Client.Specialties: full digital suite across content marketing, lead generation / nurturing, web & platform design & build, web analytics,BI, Databases, Brand marketing. CMS, CRM, DAM, Customer Engagement, sales conversion optimisation Social media strategies