At Sigur Solutions, we specialize in transforming your ideas into market-leading digital products that drive growth and deliver lasting value. Our team has over 30 years of combined experience, with a proven track record of delivering successful digital solutions for Fortune 500 companies, non-profit organizations, and government agencies.We offer end-to-end solutions, from idea conceptualization and validation to market launch and scaling. Our approach is data-driven, utilizing advanced analytics to create highly targeted and optimized marketing strategies. We prioritize aligning our strategies with customer needs and values, building strong, loyal relationships, and enhancing client satisfaction and retention.Our team crafts high-quality digital assets that are visually engaging and designed to resonate with target audiences. We stay ahead of the curve by integrating cutting-edge technology, ensuring our clients benefit from the latest tools and platforms in the rapidly evolving digital landscape.What sets us apart is our commitment to providing tailored solutions that cater to the specific needs of each client. We understand that every business is unique, and we work closely with our clients to ensure our solutions align with their goals and objectives.Our goal is to equip our clients with the tools and strategies for significant growth and long-term success, not just short-term gains. Our versatility is demonstrated by our successful collaborations with high-profile clients across various industries and contexts.

Implementation of HR Data Platform on AWS Cloud Technology:o I spearheaded a team of skilled data engineers and successfully implemented the HR Data Platform using AWS Cloud Technology. This Cloud Data platform centralized and streamlined HR data, making it more accessible and actionable.o Our team faced the challenge of integrating data from multiple systems, each with its unique format and structure. Through collaborative efforts and leveraging AWS's robust cloud capabilities, we successfully onboarded and harmonized HR data, ensuring a unified and consistent data repository.Automation of HR Business Intelligence Reporting in Cognos and Tableau:o Recognizing the need for more efficient and real-time HR reporting, I led the initiative to automate the entire HR Business Intelligence reporting process.o We utilized tools like Cognos and Tableau, industry leaders in data visualization and reporting. By doing so, we transformed raw HR data into insightful, actionable reports and dashboards. These reports were fully automated, reducing manual intervention and potential errors, and enabled stakeholders to make informed decisions swiftly.Infrastructure for Data Science and Machine Learning Initiatives:o Responsible for overseeing the entire infrastructure setup for our Data Science and Machine Learning projects. This involved ensuring that our infrastructure was scalable, secure, and optimized for performance.o This role required a deep understanding of the technical aspects of infrastructure management and the specific needs of data scientists and machine learning engineers. Providing them with the right tools and environment empowered our team to develop advanced, data-driven solutions that drove business growth and innovation.

Masterminded Advanced Data Management Capabilities for Prudential's Customer Office Data Platform:o I architected and operationalized a comprehensive data management framework, emphasizing Master Data Management, Reference Data Management, Data Cataloging, and Data Quality Management. This strategic initiative fortified Prudential's commitment to customer-centricity by ensuring a robust and reliable data governance structure.Championed a Data Domain-Driven Stewardship Model Across Business Units:o Leveraging my expertise, I advocated for and implemented a Data Domain-driven stewardship approach. This model was instrumental in managing Prudential's vast data assets across diverse business units. The primary objective was to maintain semantic consistency and elevate the quality of critical data assets, ensuring they remain a reliable foundation for informed decision-making.Pioneered Efforts to Mitigate Enterprise Data Debts:o With a forward-thinking approach, I spearheaded continuous improvement initiatives to reduce enterprise data debts. By introducing cutting-edge methodologies and insights and harnessing the power of leading technologies like Informatica, Global ID, and Talend, we significantly enhanced our data management efficiency and accuracy.

• Championed a Cross-Functional Team: Directed a dynamic team of 4, spanning Engineering, Product, and Operations, to pioneer cutting-edge technology products.• Data Governance Expertise: Leveraged data management standards within Bloomberg Terminal and Enterprise Solutions, driving revenue and aligning with strategic objectives.• Master Data Management Architect: Orchestrated the business framework and execution of Master Data Management, focusing on legal entities and their intricate relationships.• Strategic Visionary: Crafted forward-thinking roadmaps, collaborating with diverse business units to amplify metadata awareness.• Data Management Maven: As a key contributor, I enhanced data management capabilities across all Bloomberg product lines and devised a comprehensive reference data model.• Innovative Stewardship: Pioneered a non-invasive data stewardship strategy, ensuring consistency and quality across all product lines.• Business Relationship Builder: Shaped the business architecture and governance for 6 pivotal company partnerships.• Master Data Model Pioneer: Led the design of a versatile master data model for a wide spectrum of fund types, from open-end to electronic traded funds.• Strategic Implementation: Rolled out robust strategies for Funds Reference data management, ensuring sustainable data stewardship.

• Pioneering Cloud-Based Data Management: I spearheaded the development and management of a state-of-the-art analytics Data Lake, leveraging the robust capabilities of AWS Cloud Technology. This initiative was instrumental in efficiently handling and analyzing membership data for an expansive global community of over 400,000 members. Our focus was not just on data storage but also on ensuring seamless access, scalability, and security.• Seamless Data Migration Leadership: I took charge of a critical data migration project, transitioning our systems from Oracle OBIEE to the more versatile platforms of Tableau and AWS Redshift. This move was strategic, aiming to harness the advanced data processing capabilities of AWS Redshift and the visualization strengths of Tableau. The migration was executed with meticulous planning, ensuring data integrity and minimal downtime.• Visual Data Insights Creation: Recognizing the power of visual data representation, I was responsible for crafting compelling visual narratives using Tableau. These visualizations provided a holistic view of our membership dynamics, offering deep insights into key areas like acquisition strategies, retention rates, and churn patterns. The goal was to empower decision-makers with actionable insights to drive membership growth and satisfaction.• Empowering the Business with Knowledge: Understanding that technology adoption is as much about people as it is about tools, I took the initiative to develop comprehensive training materials tailored for Tableau Web. Beyond just creating these resources, I personally conducted training sessions, ensuring that our business teams were well-equipped to harness the full potential of our new data visualization tool. This not only enhanced their data literacy but also fostered a culture of data-driven decision-making.

Data Optimization Across Multiple Businesses:o I championed data optimization projects that spanned across five distinct businesses and organizations.o We optimized data to enhance its quality, accuracy, and usability, ensuring that business decisions were based on the best possible information.o I led the gathering and defining of business, data, and functional requirements.o We employed a structured methodology to capture all requirements systematically and comprehensively.o Part of my role also involved analyzing data to inform these requirements and conducting training sessions to ensure all stakeholders understood and could effectively work with the established requirements.o I was responsible for creating key performance metrics crucial for business decision-making.o After analyzing the relationships and connections between various data points, I developed executive-level dashboards using Tableau.o These dashboards provided a visual representation of the data, making it easier for executives to understand and derive insights from complex data sets.• Leadership: Directed data consolidation and Business Informatics solution delivery.• Opportunity Identification: Targeted process enhancements for Customer Financial Reporting & the comprehensive Customer 360 Dashboard.• Outcome: Empowered businesses to make data-driven marketing decisions, gain deeper insights into customer behavior, and elevate the personalization of customer experiences.Global Party Management & Golden Broker:• Vision: Pioneered a strategic model to offer a unified, reliable data view across the enterprise.• Impact: Amplified cross-channel customer experiences at scale.Master Data Management (MDM) Expertise:• Collaboration: Collaborated with industry giants, leveraging IBM’s MDM and Informatica’s MDM technology.• Innovation: Established strategic and inventive solutions to address complex data challenges.

• Formulated detailed business and functional specifications, technical documents, report creation, and testing approach for AT&T's Revenue Assurance data warehouse utilizing Teradata, with reporting through Micro Strategy.