Bhaskar Varshney Email & Phone Number

Delhi, Dl, In

Noida, Uttar Pradesh, In

Worked on project/assignment basis with SMEs & Enterprises based across Europe, Asia, Australia, United States & Canada.Aided SMEs by providing digital consultancy, pre-sales activities, resource planning, project development and support for a suite of comprehensive services related to Website Design & Development, Flash Demos, Power Point Presentations, Collaterals and other Online Marketing Services. Key clients that I have worked with include companies like – ToTheNew, FranklyMe, Creative Business Labs, Iacobucci360, Symantec, Wbeex and CT Communications. Primary responsibilities included:• Drafting the Standard Operating Procedures & Policies for various functions including sales, account management, project management, reports & invoice generation and customer satisfaction index.• Draft and implement business development strategies tailored for the international market.• Establish strong relations with corporate clients, business associates and partner agencies.• Identify and develop potential business partners and grow the existing client relationships through ‘up selling’ and ‘cross selling’.• Map international markets and maintain a prospect database to acquire new accounts.• Act as a liaison between the client and the delivery team, thereby managing expectations and ensuring timely delivery of high quality work.• Effectively understand the client requirements and develop strategy to achieve the client’s goals.• Brief the delivery teams, supervise and review the work, provide feedback and improvise to ensure delivery standards are maintained.

New York, Ny, Us

Hired as a senior member of the client servicing team to manage & grow a diverse portfolio of existing clients. I have been entrusted to manage some of the biggest accounts in digital advertising space which includes brands across verticals like Politics, Food & Beverage, Education, Consumer Electronics, NGOs and Real Estate. My key responsibilities include:• Developing, driving and executing digital strategies for different large accounts, managing multiple new business prospects and leading the day-to-day activities on a few of key clients.• Develop client relationships; understand the brand objectives & plan the optimum utilization of allocated budgets in the most profitable manner. • Identify the key stakeholders, gather and analyze requirements, create the scope of work and discuss it with the vertical heads. Plan & strategize digital campaigns, brief the delivery teams, supervise and review the work, provide feedback and improvise to ensure delivery standards are maintained.• Develop deep understanding of each client through research of the company, its competition and the industry.• Monitor and report on market and competitor activities and share insights & analysis with the client to strategize future campaigns.

As a Co-Founder, I played a key role in establishing the company and creating a strong online presence of the brand, delivering business results and increasing profitability. Started as a two member team and grew to a significant team size of 22 people in a year and half of commencing the operations. My key responsibilities during this short stint included:• Creating an online presence for the brand and manage end-to-end online marketing activities including SEO, SEM, SMO, Affiliate channels, Online Partnerships and the Web Portal.• Study the markets, develop new revenue streams, nurture new sales channels, bring in operational excellence, manage the brand, improve the brand connect with the consumers and grow the business.• Create an understanding of the opportunity in the online retail sector, market sizing & mapping.• Assess performance by location through audit reports.• Develop the Standard Operating Procedures & Policies for various functions.• Manage product development, develop new vendor/supplier relationships, hold negotiations (about prices and with brands, vendors and all third parties) and develop an organization capable of sustaining in the market.

Bellevue, Wa, Us

Recruited as the first & only member of the client servicing team at Resultrix to handle & manage their biggest account (by revenue) – Max Bupa Health Insurance. Key Result Areas:• Develop client relationships; understand the marketing plan & budget and plan the optimum utilization of allocated budgets in the most profitable manner. • Identify new opportunities to grow the account & retain the existing monthly business.• Successfully manage client relationship (Have received recognition for the same). • Manage the account effectively by proactively analyzing client needs & maximizing account revenues. • Co-ordinate with departments such as Creative, Technology, SEM, Multimedia, Display Marketing, Portals etc. to ensure smooth task implementation.

San Jose, Ca, Us

As a core member of the Global Business Development Team, I was appointed the task of setting up a business development team for the EMEA & US region.Key Result Areas:• Generate revenue to meet the target by winning accounts for Digital Marketing Services.• Prepare sales and marketing tools to grow existing accounts and attain new accounts.• Build strategy to develop and manage marketing programs targeting prospective clients including inbound, outbound and direct marketing methods.• Develop clients and acquire new business by creating and maintaining strategic partnerships with digital and new media agencies globally.• Increase account penetration, customer satisfaction and sales growth by closely interacting with potential clients, understanding their requirements and customizing the services accordingly.• Provide turnkey solutions to partners for digital outsourcing, digital consultation, pre-sales activities, resource planning, project management and digital design and development.