Bhaskar Varshney Email & Phone Number

Noida, Uttar Pradesh, IN

• Worked on project/assignment basis with SMEs & Enterprises based across Europe, Asia, Australia, United States & Canada.Aided SMEs by providing digital consultancy, pre-sales activities, resource planning, project.
• Drafting the Standard Operating Procedures & Policies for various functions including sales, account management, project management, reports & invoice generation and customer satisfaction index.
• Draft and implement business development strategies tailored for the international market.
• Establish strong relations with corporate clients, business associates and partner agencies.
• Identify and develop potential business partners and grow the existing client relationships through ‘up selling’ and ‘cross selling’.
• Map international markets and maintain a prospect database to acquire new accounts.

New York, NY, US

• Hired as a senior member of the client servicing team to manage & grow a diverse portfolio of existing clients. I have been entrusted to manage some of the biggest accounts in digital advertising space which includes.
• Developing, driving and executing digital strategies for different large accounts, managing multiple new business prospects and leading the day-to-day activities on a few of key clients.
• Develop client relationships; understand the brand objectives & plan the optimum utilization of allocated budgets in the most profitable manner.
• Identify the key stakeholders, gather and analyze requirements, create the scope of work and discuss it with the vertical heads. Plan & strategize digital campaigns, brief the delivery teams, supervise and review the.
• Develop deep understanding of each client through research of the company, its competition and the industry.
• Monitor and report on market and competitor activities and share insights & analysis with the client to strategize future campaigns.

• As a Co-Founder, I played a key role in establishing the company and creating a strong online presence of the brand, delivering business results and increasing profitability. Started as a two member team and grew to a.
• Creating an online presence for the brand and manage end-to-end online marketing activities including SEO, SEM, SMO, Affiliate channels, Online Partnerships and the Web Portal.
• Study the markets, develop new revenue streams, nurture new sales channels, bring in operational excellence, manage the brand, improve the brand connect with the consumers and grow the business.
• Create an understanding of the opportunity in the online retail sector, market sizing & mapping.
• Assess performance by location through audit reports.
• Develop the Standard Operating Procedures & Policies for various functions.

Bellevue, WA, US

• Recruited as the first & only member of the client servicing team at Resultrix to handle & manage their biggest account (by revenue) – Max Bupa Health Insurance. Key Result Areas:
• Develop client relationships; understand the marketing plan & budget and plan the optimum utilization of allocated budgets in the most profitable manner.
• Identify new opportunities to grow the account & retain the existing monthly business.
• Successfully manage client relationship (Have received recognition for the same).
• Manage the account effectively by proactively analyzing client needs & maximizing account revenues.
• Co-ordinate with departments such as Creative, Technology, SEM, Multimedia, Display Marketing, Portals etc. to ensure smooth task implementation.

San Jose, CA, US

• As a core member of the Global Business Development Team, I was appointed the task of setting up a business development team for the EMEA & US region.Key Result Areas:
• Generate revenue to meet the target by winning accounts for Digital Marketing Services.
• Prepare sales and marketing tools to grow existing accounts and attain new accounts.
• Build strategy to develop and manage marketing programs targeting prospective clients including inbound, outbound and direct marketing methods.
• Develop clients and acquire new business by creating and maintaining strategic partnerships with digital and new media agencies globally.
• Increase account penetration, customer satisfaction and sales growth by closely interacting with potential clients, understanding their requirements and customizing the services accordingly.