- Reorganize marketing & sales organization- Refuel growth Benelux organization (2023+13%)- Maintain profitability & overdeliver on EBITDA

Key deliverables - Refuel growth Frontline (2020: + 68%)- Revise the Dutch go to market strategy - Reshape and strengthen the commercial organization - Set up sales strategy

Traveling for 1 year

Responsible for:• Member Commercial Management Team Nestlé NL• Member Management Team Marketing Drinks• Sales Management responsible Nestlé Drinks Netherlands Key achievements:• Growing market share & turnover in highly competitive Soluble Coffee market despite aggressive growth strategy of Douwe Egberts by developing and executing counter attack plan for assortment and promotion. Consistently overachieving challenging growth targets year on year.• Keep on track with long term growth strategy despite aggressive strategy competition. • Develop junior team members in personal skills and business sense

• Commercial Head of Nestlé Superunie for all the divisions of Nestlé in the Netherlands • Member Commercial Management Team Nestlé NL• Member Management Team Marketing DrinksKey achievements:• Forming & training junior sales team 10 FTE (average experience <1 year) after restructuring. Focus individual training on soft and hard skills per team member.• Managing restructuring Nestlé sales department leading to a more effective customer focussed organization

• Commercial Head of Nestlé Ahold for all the divisions of Nestlé in the Netherlands • Commercial Lead Ahold Nestlé European contract & contacts between board of Ahold and board of Nestlé• Sales Management Albert Heijn Culinary & DrinksKey achievements:• Outperformed average growth Nestlé in the food market at Albert Heijn in 2011, 2012 & 2013• Successfully negotiating contracts & challenging price increases at Albert Heijn, while maintaining a good relationship.• Setting up, building and maintaining a good relationship with Ahold at senior management level for all the Nestlé Divisions• Best in class Trade & Account Management in Advantage Report Hot Drinks Albert Heijn 2011, 2012 & 2013

• Ahold Europe• Sales Management Albert Heijn and C1000• Trade marketing Albert Heijn and C1000

• Account management of Coca Cola, Douwe Egberts, Mars, Henkel• Co-responsible for setting up tailor made database system to enhance usage by customers