Brigitte Van Hoorn Email and Phone Number

Capgemini Consulting is the Global Strategy and Transformation Consulting Brand of Capgemini Group. As a management consultant I help organizations to achieve true customer experience and innovation. Selected client projects:Price Strategy (Shell Retail) – Responsible for the customer perception stream (qualitative & quantitative research), in order to develop a new pricing strategy for the categories snacks and non-alcoholic beverages of new-format retail stores, resulting in customer insights on which the strategy was buildProduct & Service Portfolio Design (Cargo Airline) – Within the Cargo Proposition Program, responsible for project management, customer analysis and identification of commercial opportunities in the market, in order to re-design the current product portfolioDigital Contact Strategy (FrieslandCampina Foodservice) – Responsible for development of customer journeys and implementation roadmap for MVPs, in order to personalise marketing efforts of two brands of the Front of House category, resulting in optimised sales effectivenessProjectmanagement (Deutsche Bank, London, UK) – Responsible for project management of two streams of a complex multi-year digitization programme

Lidl is a German global discount supermarket chains, with >400 stores in the Netherlands. As a marketeer I managed the marketing activities in the central region of the Netherlands. - Responsible for implementation of marketing strategy into store operations, interfacing with third parties/creative partners, in order to improve in-store customer experience - Coordinated the development of a concept store, and implemented innovative store concepts, resulting in a new positioning of Lidl in the Dutch market

Ahold was an international food retail group, recently merged with Delhaize, into AholdDelhaize. For Albert Heijn Belgium I worked within the Consumer & Business Intelligence unit, focussing on both qualitative and quantitative research. - Responsible for sales funnel analyses, and turning customer insights into concrete in-store customer experience improvements- Responsible for customer loyalty research, including competitor benchmarking

- MARUG (Budapest, Hungary) – International Marketing Experience attendant | March 2013 – May 2013- De Aanleiding Event Management (Hengelo) – Event Manager | January 2011 – June 2011 - InterContinental Hotels (Amsterdam) – Sales & Marketing Trainee | May 2010 – September 2010- Dorset Mansion House (Borne) – Hospitality employee / Hostess | May 2009 – June 2014