• Strategic Marketing Consulting for small to mid-sized businesses, providing social media solutions, acquisition & retention, event marketing & promotions, web design and development.• Experience in the use of social media platforms – Facebook, Twitter, LinkedIn, YouTube, TikTok, Instagram, etc. to drive brand awareness and increase customer interaction. Also have experience in event photography, sports photography, portraits, video, and creating highlights/clips/reels.

• Build and maintain a strong sales pipeline for sales leads by identifying unrealized areas of opportunity. Persistent in moving leads through the sales cycle to close opportunities. Stay in the know with market trends, industry & competitor news.• Forge strong client relationships with new and existing clients. Continually identify clients’ changing needs in order to support them in successfully using our software.

• Responsible for developing new opportunities as well as interacting with existing customers to help develop new packaging or improve upon the look, functionality and price of existing packaging in all types of industries, from food to chemicals to beauty & personal care. • Conducted extensive research on prospective clients in the Greater Philadelphia and South Jersey area, identified their business needs, and customized presentations/sell sheets to target those needs.• Tracked all open tasks and projects, constantly evaluated the quality of service delivered to ensure they were completed on time and to the customer’s satisfaction.• In addition to corrugated packaging, sold other products such as foam inserts, plastic corrugated, starfoam, polybags and packing peanuts, etc.

• Worked under VP of Marketing to monitor creative, interactive, and sales marketing processes.• Utilized project management skills to ensure multiple projects with varying timelines, needs, inputs and budgets were completed successfully. Made certain that requirements were synchronized with capabilities, given time and resource constraints.• Produced “street smart” sales tools (presentations, one-sheets, videos, etc.) to equip the sales force with information that articulated the Neat value proposition effectively, succinctly, and with high impact.• Worked with retail and online partners on marketing efforts to increase product sales--including signage, print collateral, direct mail, advertising, email campaigns, online brand presence, sales training, etc.• Managed outside vendors for creative functions (graphic design, website development, photography, copywriters, etc.) to deliver materials on-time and under budget. • Developed and managed templates, guidelines and standards for in-store brand merchandising, ensuring adherence to brand and communication guidelines and integration with other brand communication programs.

• Spearheaded the creation and implementation of training programs for the national, regional and local sales teams of Comcast’s Advertising Division. Training focused on online advertising products, video products, reporting tools, research tools and process/procedures. Educated sales teams through quarterly sales meeting sessions, webinars, and online modules. • Developed and launched national certification programs targeting all advertising sales teams for online and video products. Certified 1842 sellers (100% of enrollees) within 2 weeks for the Online Sales Certification Program which resulted in a 22% increase in online sales revenue. • Created and updated monthly/annual Key Performance Indicator reports that were presented to corporate and division executives. Tracked sales activity and performance to evaluate performance of divisional/regional sales teams and presented reports to division executives.• Oversaw all aspects of national quarterly sales meetings including site selection, hotel and vendor contract negotiation, food and beverage menus, air and ground transportation, agenda development and review, guest speaker coordination, registrations, on-site supervision of event, and budgeting. • Maintained and regularly updated corporate intranet site with information of relevance to sales, marketing and research teams. Streamlined all communications to the field via weekly emails, monthly calls and quarterly meetings.• Designed, implemented and managed process flows relating to ad operations, sales process and reporting.

• Launched and managed three national customer promotion programs, establishing position as subject matter expert for all national and division-level programs. Organized the fulfillment & tracking of these gift-with-purchase promotions. Developed online fulfillment and tracking sites for customers and call center use.• Created internal call center campaigns that aligned to the customer promotion programs. Developed online training modules to educate call center staff on the offer details of the promotions as well the fulfillment process to assist them with potential customer inquiries regarding the promotion and value-add items.• Coordinated and planned marketing conferences, meetings and special events. Negotiated rates, assured quality site selection, coordination of hotel arrangements, audio visual set-up and communicated to internal and external event participants. Interacted with participants – confirming meeting attendance, room reservations, special requests and food and beverage needs.• Responsible for management and marketing of national referral program, national quarterly marketing campaigns and national High-Speed Internet offers on website. • Single point of contact for all local Comcast markets regarding national rebate programs and national marketing campaigns.• Responsible for updating website, marketing materials, online sales leads system, online retail store database and zip code serviceability database.• Created internal communications for the field (local marketing teams, retail sales, email response team and call centers) regarding: national programs, promotion/pricing matrix, rebate promotion calendar, distribution and trafficking of retail cross channel spots, corporate quarterly marketing campaigns, retail and kiosk point-of-sale materials, etc. Developed escalation procedures for national rebate programs.

•Focused on the development and implementation of planned marketing programs. • Supervised promotional activities (print, electronic media, trade show, direct mail, sales materials and signage) and managed corporate website content. • Designed sales and customer service programs to increase revenue opportunities and maintain customer satisfaction.

Developed, created and produced marketing, promotional, point-of-sale and merchandising programs for all product lines maintaining Franklin's brand image to increase sell-through at retail, on the internet and in special markets.

• Created and implemented marketing strategies, concentrating on the development, design and content of brochures, flyers, press releases, ad campaigns, trade show displays, promotional/premium items and corporate website.

• Developed marketing materials, product packaging, newsletters, training manuals, sales presentations, performance reports etc. • Coordinated trade shows & sales conferences, advertising campaigns, public relation activities and promotional items.