Ben Vorwerk Email & Phone Number

Cedar Rapids, IA, US

Des Moines, Iowa, United States

• Led a team of 6 strategists and global contractors, enhancing team management processes, conducting regular trainings, and establishing quality control measures that improved team efficiency.
• Leveraged AI technologies to enhance research analysis, streamline creative production, and optimize operational processes.
• Developed and executed innovative ad strategies on Facebook and LinkedIn, managed $15.5MM in annual budgets, and leveraged advanced demand generation tactics for high-profile client campaigns.

Des Moines, Iowa, United States

• Led strategic planning and reporting for paid social clients, working closely with cross-channel team members to develop integrated marketing strategies, providing detailed performance analysis and strategic insights.
• Managed and optimized digital ad campaigns on Facebook and LinkedIn, achieving significant results such as an 89% YoY increase in HR SAAS product demos for a Fortune 100 Fastest-Growing Company.
• Provided coaching to strategists, enhancing their strategic approach and communication.

Des Moines, Iowa Area

• Managed and optimized digital ad campaigns for a diverse client base, achieving significant performance improvements across multiple industries.
• Led the creation of a new video production department, securing the first video clients and producing high-quality video content that enhanced client engagement.
• Developed comprehensive organic social media calendars for 3 clients, resulting in increases in impressions, engagement, and engagement rates.

Des Moines, Iowa Area

• Coordinated a multidisciplinary team to brainstorm, create, and publish monthly content for 7 clients.
• Managed and executed digital ad campaigns across paid search and paid social media, implementing localized and interest-based targeting strategies, and optimizing content and targeting based on customer engagement and.
• Established, monitored, and analyzed key performance indicators (KPIs) to provide clients with detailed monthly performance reports and actionable insights.
• Configured and managed marketing automation campaigns, sending personalized emails to leads based on product interest, and tracking email opens and website clicks for timely salesperson follow-up.

Mediapolis, IA

• Managed marketing activities for North American operations, including the development and implementation of a comprehensive marketing plan and digital marketing strategy.
• Created social media accounts and content strategies that drove digital community growth and lead generation.

Mediapolis, Iowa

• Implemented a targeted recruiting strategy that increased applications by 83%, enhancing the talent pool and reducing time-to-hire.
• Negotiated and managed a $130k software purchase and installation project, coordinating with local and Danish offices to gain interdepartmental support, resulting in streamlined operations and improved software.
• Produced high-quality video and photography content for the marketing department and organized media storage for global access, improving content accessibility and utilization.

Mediapolis, IA

• Conducted comprehensive operations reviews and aftermarket sales discussions at both domestic and international levels, collaborating with engineering and sales teams to identify opportunities for improvement and.
• Analyzed extensive databases to generate strategic regional reports, providing the external sales team with actionable insights that drove sales growth and market penetration.
• Produced 5 high-quality machine and product videos, enhancing the company’s marketing collateral and customer engagement.
• Designed 6 detailed machine and aftermarket brochures, effectively communicating product features and benefits to potential customers.
• Leveraged LinkedIn to expand the company’s network by 389% over two summers, significantly increasing brand awareness.

Iowa City, Iowa Area

• Developed and executed social media marketing strategies, achieving an average growth of 64% in Twitter followings for two clients within 3 months, thereby increasing brand visibility and engagement.
• Created and implemented customer and influencer outreach standards, resulting in a 15% increase in Twitter engagement and fostering stronger community relationships.

Master Of Business Administration - Mba

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

Activities and Societies: Beta Gamma Sigma, University of Iowa Hawkeye Marching Band Majored in Management and Marketing

Associate Of Arts (Aa), General Studies

Activities and Societies: Phi Theta Kappa, M Power U Leadership Course Graduated with Honors

Diploma

Activities and Societies: National Honor Society, Mock Trial, Marching Band Drum Major, Large Group & Individual Speech, Friends of Rachel.