Brian Wagner Email & Phone Number

Philadelphia, PA, US

Philadelphia, PA, US

'*Focus on adoption management of a suite of proprietary SaaS product stack*Training leadership in conjunction with our in-house Univerity Learning Services team supporting both internal users and external SaaS client users*Financial management in conjuntion with contracts and finance team supporting external SaaS users*Compliance and Governance Management.

Philadelphia, PA, US

Responsible for re-envisioning and supporting the launch of the audience development and insights pillar within our newly released proprietary health media engagement platform that supports and integrates healthcare professional and consumer/patient marketing.

Philadelphia, PA, US

Philadelphia, PA, US

Realizing Healthcare's PossibilitiesCMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group brings together the best technology, data, and people in the industry to deliver unmatched business results for our clients.Empower™, CMI Media Group's proprietary planning tool.

Beautifying professional office space with spectacular award-winning prints from Brian Wagner atBWags Photography. These prints are designed to give your office space a calming and creativeatmosphere so your staff can relieve their stress and help them be more productive by taking them out of the office and into a beautiful Bucks County, PA rural setting.

Philadelphia, PA, US

• Responsible for building new account and growing existing client relationships
• Managing all client MCM initiatives, day-to-day interactions and leadership with clients and account teams
• Responsible for managing scoping, budgets, timelines and informing/consulting on content and creative through channel and audience engagement driven experience and best practices
• Empower matrix teams through thought leadership and best practices
• Strategic and tactical, hands-on campaign planning and execution of all multi-channel marketing campaigns (email, direct mail, POC, digital marketing) targeting HCPs, B2B, C- and D-suite audiences within hospital and.
• Develop and present marketing campaign recommendations and POVs, oversee both internal and external matrix teams involved in campaign conceptualizing through execution and analysis including future state optimization.

Philadelphia, PA, US

Influenced strategic and tactical planning that drove effective execution of non-personal promotional multichannel marketing (MCM) campaigns targeting healthcare professionals (prescribers, decision makers, and influencers) and consumers (patients and caregivers). Strategic planning focused on impacting audience engagement- targeting (database management.

Irving, Texas, US

• Responsible for building new account and growing existing client relationships
• Led strategic and tactical planning, managed day-to-day implementation of marketing campaigns
• Built positive client relationships resulting in substantial organic growth opportunities; $400K in 2013
• Led creative teams from creative brief through execution of highly effective campaigns (direct mail and email channels) that exceeded audience engagement metrics; resulting in increased ROI
• Championed and implemented cross-device, channel optimization best practices, implemented audience segment level dynamic content within e-mail and landing pages and operationalized learnings

New York, NY, US

• Client: Boehringer Ingelheim Brand: Mirapex ER
• Managed the development of cross-channel tactical programs targeting HCPs and consumers
• Provided strategic consultation for prescriber and consumer relationship marketing initiatives

New York, New York, US

• Client: Pfizer Animal Health Brands: Rimadyl® and ProHeart 6®
• Relaunched two animal health brands, responsible for the development and implementation of new marketing strategies, branding, messaging and execution of prescriber and consumer tactical plans

New York, NY, US

• Client: Novo Nordisk Brand: NovoLog®
• Responsible for solidifying and growing client relationships supporting new organic scope wins
• Led team through tactical planning, oversaw creative development through execution of tactical plans targeting both HCPs and consumers

• Responsible for solidifying and growing client relationships supporting new organic scope wins
• Led development of AstraZeneca’s first relationship e-marketing campaign for NEXIUM, guiding multiple agency partners and client stakeholders in preparation for downsizing of field sales force
• Awarded the AZ 2010 AccoladeZ Award for Managed Market NPP/MCM program targeting prescribers delivering 3x increase in open rates, CTOR of 18.6%, 3x increase in brand webpage views and 7x increase in time spent on the.
• Generated $1.2 million in net new revenue upon reestablishing relationship with global clients resulting in winning pre-launch and branding assignments for global AstraZeneca’s AXANUM brand
• Impacted over 93 million lives about the risks of hypertension, grew budget from $4 to $7.2 million for a multi-channel awareness campaign which launched at Super Bowl XLI; driving to a web-based health assessment tool.
• Managed development of the second phase of patient CRM program for Sanofi-Aventis global brand ACOMPLIA; doubled agency’s client annual review report card over the prior period

Wilmington, NC, US

• New business hunter, responsible for solidifying and growing client relationships, and leading all strategic and tactical planning through campaign implementation and results analysis
• Managed the development and execution of my client’s acquisition and retention marketing campaigns
• Drove response rates and client profitability through the development of effective testing strategies and efficient print production execution of customer acquisition, conversion, retention, and win-back initiatives.

• Managed New York City satellite office, acquired new and enhanced existing client relationships
• Led agency matrix teams responsible for all aspects of campaign development from strategic planning, list research, database segmentation, through creative execution, printing, database, imaging and lettershop, and.

• Director, Business Development May 1993 – January 2004
• Cultivated and managed new and existing client relationships, 7-year average retention rate
• Managed the development and execution of client’s acquisition and retention marketing campaigns
• Supervised multiple creative and direct mail production execution teams and external vendors
• Responsible for client financial oversight, including project management and metrics analysis for publishing (consumer and trade), B-2-B, retail, and financial service clientsHorah Development Solutions (Fundraising.
• Created and led all aspects of new business vertical focused on nonprofits within the commercial agency

• Turned around decreasing response rates through extensive testing and cross-sell promotions; realized substantial direct mail production cost savings through standardized package designs, co-mingling print and mailing.
• Managed all campaign planning including audience targeting and segmentation, content and creative test plans, cadence, metric analysis, budgets and timelines, as well as overseeing a freelance creative team
• Responsible for vendor negotiations and project management including list rentals, print production, database processing, letter shop and mailing services, and postal services across all campaigns

Mba, Marketing

Bs, Business Economics, Communications