Brett Waldman

Brett Waldman Email and Phone Number

Monetization Expert - driving GTM, Pricing, RevOps and Product transformations @ Imprivata
Brett Waldman's Location
Waltham, Massachusetts, United States, United States
Brett Waldman's Contact Details
About Brett Waldman

Expert in driving innovation from idea to execution and monetization. I align cross functional groups behind a mission by bringing my GTM strategy, monetization, analytics and operational expertise to understand the first order and downstream affects of top down decisions. Transformational specialist having helped Citrix move to cloud services and then designed and drove transformation of Go To Market strategy.Former Industry analyst at the preeminent research firm in the World.Covered End User ComputingWrote the definitional document on Software Appliances.Managed the Worldwide Server Virtualization Tracker which measures penetration and market share of server virtualization technologies.Former, equity analyst covering security software and enterprise applications.Specialties: Pricing Strategy, Operational Excellence, Analytics, Thought leadership, financial and market modeling, competitive and strategic analysis, excellent writing skills

Brett Waldman's Current Company Details
Imprivata

Imprivata

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Monetization Expert - driving GTM, Pricing, RevOps and Product transformations
Brett Waldman Work Experience Details
  • Imprivata
    Director Of Pricing And Packaging
    Imprivata Jun 2024 - Present
    Waltham, Ma, Us
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  • Fireblocks
    Head Of Pricing
    Fireblocks Oct 2021 - Feb 2024
    New York, Ny, Us
    - Built out pricing strategy, discipline and operations to more than double unit economics of deals within 9 months of launching new pricing - Built out model and strategy for launching a product led growth go-to market strategy on top of an existing sales led motion- Designed Salesforce requirements and workflow from CPQ to NetSuite ERP and billing - Built out a data driven framework for optimizing pricing decisions- Established weekly/monthly/quarterly reporting process including weekly Tableau reports, monthly email updates and quarterly business reviews- Established sales exception process to introduce and monitor pricing discipline
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  • Citrix
    Director Of Pricing And Packaging
    Citrix Jan 2018 - Oct 2021
    Driving the Pricing and Packaging transformation for Citrix
  • Citrix
    Product Marketing
    Citrix Aug 2014 - Dec 2017
  • Idc
    Research Manager - Client & Server Virtualization
    Idc Sep 2006 - Aug 2014
    Needham, Massachusetts, Us
    Publish regular market and industry reports analyzing the software appliance, operating system, virtualization and related infrastructure software markets Co-ordinate worldwide team of analysts to deliver quarterly deliverable tracking the server virtualization market based on primary research, vendor and partner interviews, and financial dataGrew sales for Server Virtualization Tracker from $100,000 and 1 client to 7 clients and over $1.5 million in one yearDeveloped industry's first revenue and new license shipment forecast for the emerging Software Appliance marketProvide go-to-market strategy and consultation with public and private companies from small startups to Fortune 100 companies
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  • Kaufman Brothers
    Analyst, Equity Research - Security Software & Enterprise Applications
    Kaufman Brothers Jun 2005 - Aug 2006
    Wrote proprietary research reports on leading software companies, including, Symantec, McAfee, Micros, CheckPoint, and covering as many as 15 at one time Performed fundamental analyses and corporate financial, operating and industry level due diligenceDeveloped financial models, perform valuation and other financial analyses to determine quarterly/yearly earnings and cash flow growth potential and ascertain investment recommendations based on risk/reward studyCommunicated investment conclusions to traders, institutional sales force, and clients thereby increasing overall firm profitabilityDeveloped strong relationships with key industry executives and thought leaders in the software space
  • M&H Consulting
    Computer Consultant
    M&H Consulting Jun 2002 - Aug 2003
    Provided custom IT solutions to small and middle market corporate customers, including legal enterprises, certified public accountants, and manufacturersPlayed key role in developing customer expansion and corporate strategies with executive managementBuilt and optimized computer networks, installed software, created e-commerce websites. Supervised client's servers and networks as system administrator for multiple customers simultaneously
  • University Of Massachusetts Print Services
    Network Administrator
    University Of Massachusetts Print Services Sep 1999 - May 2003
    - Managed and supervised a team of 4 in the development and implementation of web viewing and submission software for the Xerox Docutech 6135 digital duplicating system using PHP and MySQL.- Created and maintained internet site for marketing products and services to the university community.- Responsible for training senior management in computer literacy.

Brett Waldman Skills

Go To Market Strategy Competitive Analysis Competitive Intelligence Analysis Market Research Strategy Product Marketing Start Ups Virtualization Cloud Computing Entrepreneurship Business Strategy Financial Modeling Management Market Analysis Strategic Partnerships Business Development Thought Leadership Forecasting It Strategy Financial Planning Application Virtualization Analytics Market Intelligence Segmentation Consulting Project Management Due Diligence Strategic Consulting Primary Research Marketing Research Secondary Research Customer Insight Data Analysis Business Intelligence Quantitative Research Lead Generation Demand Generation Valuation Saas Survey Design Consumer Behaviour Market Sizing Focus Groups Data Mining Big Data

Brett Waldman Education Details

  • Isenberg School Of Management, Umass Amherst
    Isenberg School Of Management, Umass Amherst
    Finance And Entrepreneurship
  • University Of Massachusetts
    University Of Massachusetts
    Computer Science

Frequently Asked Questions about Brett Waldman

What company does Brett Waldman work for?

Brett Waldman works for Imprivata

What is Brett Waldman's role at the current company?

Brett Waldman's current role is Monetization Expert - driving GTM, Pricing, RevOps and Product transformations.

What is Brett Waldman's email address?

Brett Waldman's email address is br****@****ail.com

What is Brett Waldman's direct phone number?

Brett Waldman's direct phone number is +150878*****

What schools did Brett Waldman attend?

Brett Waldman attended Isenberg School Of Management, Umass Amherst, University Of Massachusetts.

What skills is Brett Waldman known for?

Brett Waldman has skills like Go To Market Strategy, Competitive Analysis, Competitive Intelligence, Analysis, Market Research, Strategy, Product Marketing, Start Ups, Virtualization, Cloud Computing, Entrepreneurship, Business Strategy.

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