Design including digital ads, SEM landing pages, pitch decks and more.

Consulting with local agency, BootstrapVT on content strategy, design, and project management services.Clients include leaders in the Vermont food, tech, and e-commerce industries as well as larger global brands in the CPG and home decor industries.

Overseeing digital content strategy including email marketing, social media, web content, graphic design, editorial, and more.Impactive is a rapidly growing startup at the intersection of technology and the public sector. We have an impressive track record of success in both domains: we’re a YCombinator-backed company, and we’ve worked with leading progressive campaigns and advocacy organizations. If you’re a technologist looking to make a difference, a nonprofit administrator or politico looking to expand your perspective, or someone in the middle, Impactive might be the place for you. ‍We’re committed to progressive impact through our work with clients, and we’re equally as committed to building a progressive workplace. Our company is fully remote, with employees located across the United States. We offer competitive compensation and benefits packages, plus a thoughtfully-designed workplace culture meant to embrace diverse perspectives and allow our employees to find genuine fulfilment both personally and professionally.

Brought on to develop and implement new digital marketing strategy for ten standalone fine wine & liquor stores throughout the Northeast. Responsible for all content strategy, social media marketing, SEO/SEM, in-store activations, customer acquisition and brand partnerships. Working with owners, investors and regional managers to create a unique and strong brand presence for each store at a local level through carefully executed social media and email marketing programs targeting new and existing customers.

Lead creative, product and marketing teams to build multichannel campaigns to acquire, activate and retain new and existing customers. These campaigns range from strategic brand partnerships to editorial content placements across top consumer channels like Huffington Post and Cosmo.com. Facilitated communication between in-house product and content teams as well as with our external PR agency to build a best in class content experience across all Drizly.com properties. Skills: Project Management. Copy-writing. Basic HTML. Graphic Design. Print and Direct Mail Marketing. Event & Street Team Managment. Affiliate Marketing

Managed the execution of key marketing programs to activate and engage Rue members. Including but not limited to Sweepstakes, Charitable Initiatives, Live PR events, Integrated Marketing Partnerships and more. Leveraged external vendors to build innovative new media and digital marketing programs. Lead several large cross-functional teams to align business strategy with logistics. [Promoted internally from a previously held role as Digital Marketing & Social Media Coordinator in November of 2013.]Skills: Process Development, Concept PR + Brand Communication Programs, Integrated Partnership Marketing, Project Managment, Video Production, Reporting & Analytics

Coordinated the day-to-day digital and social marketing for Shop.NHL.com. including communication between the league, licensed vendors, and Fanatics Inc. Reported sales and campaign performance to help inform changes in marketing strategy throughout e-commerce team. Designed and approved all Shop.NHL.com digital acquisition banners which ran across NHL.com, all 30 clubs and various partner sites. [Contract position held from Nov '10 - June '11 converted to FT position in July of 2011.]Skills: Graphic Design, Community Management, Sales Reporting, Print Design, Partnership Marketing, Coordination of Team rebranding rollout

Worked with a small group of campus leaders to establish the first campus club sports council, overseeing 1600 student club athletes.Coordinated and developed a plan to build ties between Student Government Association (SGA), UVM varsity athletics department, Burlington community and UVM Club SportsCollaborated with SGA and UVM varsity and campus recreation departments to gain support and funding for club sports

Created t-Shirt, poster and flier designs for all UVM sporting events. Project management skills were required in order to meet design deadlines. Worked with the marketing promotions director and assistant director to developpromotional pieces that would fit in with the 2008-2009 athletic campaigns.Since the completion of my internship in 2009 I have continued to work with the department to update my pieces to be used for the 2009-2010 season.

Assembled a team of players, coaches, and staff reporting directly to me to establish the only women’s club level hockey team at UVMPlanning and fundraising for an annual $18k + team budgetJoined the women’s division 2 of the American Collegiate Hockey Association (ACHA) – 2008, Nationally ranked 2009-2010 seasonCreating game and practice schedules, equipment management, adherence to ACHA/NCAA rules and regulationsCorrespondence with league commissioner and other teamsAwards: “Rookie Club of the Year” award – 2007Nomination for “Most Improved Club” – 2010"Leader of the Year" 2010

Created original designs that were used for fliers, posters and other promotional materials for the 2009 seasonWorked with corporate sponsors to develop advertisement pieces that were displayed throughout the Burlington communityResponsible for all photography at home games