Senior Marketing Manager, Gtm Solutions
CurrentThis role is a senior marketing position within Logicalis that will hold accountability for growing demand and awareness of our global go-to-market solutions in the area of Cloud, Security, Digital Workspace and IoT.Directly reporting to the Global VP of marketing and closely aligned with the Global VP solutions, the role requires a product marketer with deep experience in owning the product marketing lifecycle for a number of solutions and generating awareness and demand in their chosen markets.This role will also work closely with our strategic partners, Cisco and Microsoft to deliver a joint value proposition and unified message to market on the value our partnership brings to the solutions areas we take to market together.Accountabilities:Strategy & Planning: Defines and owns the solution marketing strategy and go-to- market for the key solutions in Cloud, Security, Digital Workspace in IoT. You will work with the global solutions team to ensure a 12 month rolling roadmap to launch and support new releases and updates on a quarterly basis.Voice of the customer: Champion the customer and understand their needs in how solutions are taken to market, you will ensure use cases/customer problems statements are identified as part of each solutions based on competitor and market insights. You will lean on a range of data points to make decisions about how the solution should be launched to our target personas.Campaign delivery: Owns the quarterly campaign cycle from launch to tracking and reporting ROI for a particular solution. This includes launch planning, creation of sales enablement content, updates to core collateral, marketing campaign in a box assets such as white papers, blogs, relevant customer references and any additional activities to drive awareness and adoption leading to pipeline growth.