Helping cannabis operator better serve patients and customers in the Massachusetts, Illinois and Connecticut.

Leveraging a rich data set and proprietary analysis tools to help cannabis industry stakeholders better understand how marketing and communications strategies resonate with consumers.

Supporting early stage businesses across multiple verticals, including AdTech and BioTech, with advisory around market-entry strategy, consumer persona development and fundraising-focused communications.

Advising start-ups on brand identity, market-facing communications and partnership development at this retail and consumer goods-focused accelerator.

Provide businesses with leadership, strategy and execution support across marketing, sales and operations functions.Recent projects:• Drive exploration of new business unit via strategic partnership for industry-leading data co.• Lead content strategy development for celebrity-focused, new-media publisher• Construct actionable roadmap to overhaul promising DOOH media outfit

Half the two-man leadership team which opened Beats’ first APAC office; managed triple mandate to develop/execute brand marketing strategy, establish fundamental operations and educate HQ on China market.• Constructed & oversaw execution of brand’s integrated communications strategy w/ particular focus on digital marketing and online retail• Devised & executed partnerships w/ China’s biggest retailers, digital vertical platforms, content formats, talent and media outlets• Developed variety of integrated campaigns; adapting global initiatives and crafting local, market-specific activities• Built forward-looking action plan for online retail; scope included defining market potential, devising channel-specific strategy and mid-term execution roadmap to grow revenues, maintain strong ROI on expanded media spend and maximize messaging opportunities across China's popular Ecomm channels• During tenure, brand captured top spot in China's premium headphone market; China became Beats' 2nd biggest market worldwide

China’s first 'Work Wear as Fashion' brand, OSPOP was best known for its repurposing of an iconic Chinese work shoe for fashion forward consumers worldwide. As Founder, maintained responsibility for all aspects of marketing, sales, BD, operations, logistics and product commercialization.• Built & oversaw supply chain from early product development through to delivery of finished goods to end-consumers• Established multi-channel distribution; selling B2B and B2C on 3 continents; wholesale accounts included notable taste-makers in North America, Europe and Asia• Developed “Proudly Made in China” creative campaign, generating exposure in leading global media• Devised multi-entity corporate structure, handled corp. governance and led brand through multiple rounds of funding• Instituted CSR program, providing financial support to deserving but underprivileged university students from rural China