Oversaw all aspects of technical support for IAI North American business development team to achieve sales of company technology in North America. Led group of IAI Ltd. engineers delegated from IAI Ltd. in Israel to IAI North America. Adapted Israeli systems and products to U.S. armed forces and OEM operational requirements. Used bilingual and multicultural experience to liaise and coordinate between corporate in Israel and U.S. subsidiary. Led business development campaigns comprised of joint IAI North America and IAI Ltd. Israel business and engineering teams. Worked together with all U.S. armed forces and DHS organizations, in addition to U.S. prime defense contractors and OEMs such as Boeing, Microsoft, BAE Systems, Honeywell, Lockheed Martin, and Sikorsky.• Personally led two high-value BD campaigns:• Led the effort to sign teaming agreement with a U.S. prime defense contractor, which is expected to result in contract for active EW jamming system for U.S. Air Force, valued at $2.4 billion. • Oversaw negotiation of first small contract for airborne Joint All-Domain Command and Control (JADC2) System for U.S. Navy fighters (currently under negotiation) that potentially could lead to IAI Ltd. providing infrastructure for U.S. JADC2 program, valued at $4.5 billion.

Oversaw all aspects of sales, contracts, and business development in company. Served as member of executive management staff. Led team of four sales and business development professionals, as well as network of over 20 international representatives. Served as member of executive management staff.• Grew new order intake by 95% ($21.5 million in FY 2018, as opposed to $11 million in FY 2013).• Led campaign and signed largest contract company received over past ten years for digital, cyber-protected navigation suite for new Israeli Navy Sa'ar 6 frigates ($17 million).

Served as member of executive management staff. Directly managed four sales specialists, as well as 20 consultants and international representatives. Implemented various aspects of IR&D, civil certification, branding and imaging, customer service support, and dedicated sales specialists to capture new markets and expand existing markets. • Implemented strategic plans, based on ROI and IRR assessments, that generated significant future revenue for company.• Oversaw building of online and off-line corporate brand, and augmented trade-show presence.• Recruited from previous position from pool of 400 candidates.• Grew business 8% in 2013 as senior vice president of sales and marketing.

Defined and executed global sales and marketing strategy, which primarily encompassed capturing new sales, penetrating new markets, qualifying additional international sales agents, and rebuilding sales staff. Optimized sales pipeline by over 250%. Increased un-factored new business opportunities from $400 million to $1 billion. Generated over 80 new business opportunities within six months. Expanded MDHI sales presence by adding additional 20-plus sales representatives to network of international dealers and representatives. Launched global marketing program and defined long-term branding strategy to enhance MDHI’s corporate image in international marketplace.

Oversaw client contact and development of new marketing channels. Handled all aspects of new business activities in U.S., UK, and Middle East Rotorcraft markets. Managed senior customer relationships with Rotorcraft primes (Bell, Sikorsky, Boeing, Lockheed Martin) and senior U.S. military officers. Maintained responsibility for business unit strategy and meeting new business goals. Played lead role in developing new system designed to aid pilot landings in brownout conditions. Obtained contracts in three new markets (UK Royal Air Force at $45 million, Royal Canadian Air Force at $27 million, and U.S. Marine Corps Aviation at $14 million) for this system.