Bradley Werner Email & Phone Number

New York, Ny, Us

Dallas, Tx, Us

• Develop, establish and run global content franchises, overseeing cross-regional compliance and growth in order to drive business goals, build awareness and foster deep client relationships• Drive content innovation, testing and adoption of new marketing tools including AI, AR/VR, Audio, Video• Conceptualize, develop and produce cross-channel thought leadership content & campaign activations• Oversee audio/video production and all external partner relationships• Create processes for packaging, localization and distributing content across platforms• Ensure consistent, standardized content performance reporting and data-driven optimization• Winner: CBRE Marketer of the Year

Captivision develops and produces narrative 360-video and VR content for networks, brands and publishers, utilizing the latest capture and edit technologies, at a price that won't break the bank.We've produced scripted and non-scripted virtual reality and 360-video experiences for AOL, Weather Channel, Outfront Media and Qatar Airways.Check out our work at: Captivision360.com

New York, New York, Us

• Run the day-to-day operations of the Creator Management (CreMa) team, implementing processes to discover, vet, onboard, activate and continuously engage & improve a community of talented video creators. • Run the day-to-day operations of the creative and production team, overseeing the development and delivery of over 1,500 video projects per month with an incredibly talented team of supervising producers and creator/influencer relationship managers.• Develop, design and produce original content (branded and editorial) for social, digital, retail and experiential platforms with Fortune 500 brands (including Walmart, J&J, Pepsi and Comcast), major broadcasters, publishers & platforms (including ABC, CBS, Bloomberg, Fast Company, Facebook, Snap), and best-in-class disruptors (Uber, Square, Bumble, Casper, Compass) • Raised company profit margin by 15% by implementing pricing guidelines and cost-negotiation processes• Increased production speed by 22% through operational efficiencies• Managed company Accounts Payable for 1000+ production vendors

• Collaborate with writers & artists to develop and rep original comic IP that fits our portfolio of titles• Cultivate and maintain relationships with digital, film, broadcast and OTT studios• Produce sizzle reels and pitch decks to package IP for the comic market and extended markets• Evaluate pitches and develop talent and series concepts• Gather and analyze financial and operating data

Los Angeles, Ca, Us

• Oversaw the extensive high-volume development, production and output of 6-7 daily short- & mid-form original videos for distribution on YouTube, Facebook, SnapChat, Instagram, Twitter & Go90.• Managed the day-to-day operations of 30+ producers, writers, associate producers, freelancers and on-screen influencer talent• Oversaw channel’s extensive 7-figure video production and operations budget • Continuously refined our voice and content formats based on an array of data sources including Google Analytics, Facebook Insights, Twitter Analytics & Youtube Analytics, resulting in average video view times of over 2.5 minutes, an increase in our Facebook Engagement by over 40%• Researched, implemented and managed our cloud-based editorial calendar for all stakeholders• Coordinated and led interdepartmental communication between the editorial team and production, audience development, sales, marketing, social, legal, finance, product, design and technology teams• Addressed staff concerns on benefits, expenses, contracts, process and company policy

New York, Ny, Us

• Worked with senior leadership to create an actionable content strategy for engaging 92Y's diverse global digital audiences and achieve specific business goals with regards to ticket sales• Implemented communication processes and protocols for quickly addressing comments and messages logged through 92Y's various social channels• Developed, wrote, pitched & produced scripts, budgets and marketing materials around their 92Y Talks, 92Y Concerts, Jazz In July, UnConvention, and other tentpole events.• Oversaw the buildout and hiring of a 5-person in-house content and engagement team

New York, New York, Us

• Relaunched the video department and oversaw all creative and operational aspects of in-house studio for the purpose of producing rapid-response, short- and long-form content• Vetted, hired and led a team of 15 producers, editors, shooters, motion graphics artists and outsourced production partners• Developed, co-wrote and produced a slate of original programming, including 10 concurrent weekly series and 25 pilots consisting of docu-style, scripted, animated and studio video content, both for editorial and sponsorship• Managed company's video budget as well as all operational aspects associated with creative content strategy • Worked with social team to ensure delivery of platform-optimized video to engage and attract the largest endemic and extended audience• Established data-informed development processes that relied on consistently reviewing and learning from performance data from several sources, including our online video platform, content management system, Google Analytics, Facebook Insights, Twitter Analytics, Nielsen, Parse.ly, Optimizely and others

New York, Ny, Us

• Supervised all brand content production and managed both in-house and out-of-house teams to ensure shows were created and delivered on-time, on-vision and on-budget• Generated, pitched and produced large scale, multi-platform, talent-driven comedic content ideas for a dedicated audience of 18-35 year old adults in response to brand, agency and publisher RFPs• Created & approved line item budgets for all brand content productions• Manage channel partner communications and series submission process operations

New York, New York, Us

• Produced hundreds of digital series including Kiefer Sutherland’s landmark Webby-award winning series “The Confession,” Seth Green’s NATPE Award-winning, 24/7 live and interactive series, “ControlTV,” and HP/Intel’s “Summer Beats,” the first live concert streamed on Facebook• Worked with a stable of top Youtube influencers including Taryn Southern, SMOSH, Clevver, Joe Zee, Jessia Harlow, Meghan Rienks and others• Concepted, developed, pitched and penned comedic, dramatic and documentary-style branded entertainment for clients including Pier 1, Garnier, Macy’s, Johnson & Johnson, Microsoft’s XBOX, Coca-Cola, Warner Bros., Jeep, MillerCoors, Toyota and the U.S. Air Force• Functioned as the General Manager and development team lead on YouTube’s original home + design channel, SPACEStv• Created & instituted operational processes across multiple business units to facilitate the development, production & distribution of video programming and social distribution• Reported to C-level management on accounts payable & receivable for an annual production budget in excess of $8 million

[acquired by Alloy Digital in April 2013]

Us

• Implemented company’s go-to-market marketing strategy and authored all company marketing literature• Responsible for resource allocation, communication strategy and messaging across all teams including Content Licensing, Product Dev., Client Services, Publisher Relations and Sales), as well as all external technology consultants, to fulfill all project deliverables

Us

• Managed a domestic and international 30-person team of rich media ad designers and programmers• Oversaw all strategic client & publisher relations, providing reporting and analytics against all live campaigns • Aided in development of proprietary in-house ad building, scheduling and tracking platform, "Kliptracker."• Developed rich media projects for ABC, Disney, AOL/Time Warner, EA, Paramount and New Line Cinema • Reported directly to upper management and updated revenue projections and actualizations regularly

Us

• On-set Production Assistant, "Love Comes Softly" starring Katherine Heigl• On-set Production Assistant, "Straight from the Heart" starring Andrew McCarthy & Teri Polo

New York, Ny, Us

• Developed and presented the concept and business plan for a new Nickelodeon series, “SP:YS” to channel president• Identified user trends and usage of channel websites via click and time-on-page data

New York, New York, Us

• Researched client businesses and recruited new promotional partners for major music and sports events• Co-authored three feature articles for magazine (Nov. ’01, Jan. ’02, Feb. ’02)

Culver City, Ca, Us

• Recruited new promotional partners for press screenings and preview events (Big Daddy, Dick, Arlington Rd)• Coordinated promotional strategies with national affiliates

Bachelor Of Science - Magna Cum Laude, Communications

Education record