Bradley Werner Email & Phone Number

New York, NY, US

Dallas, TX, US

• Develop, establish and run global content franchises, overseeing cross-regional compliance and growth in order to drive business goals, build awareness and foster deep client relationships
• Drive content innovation, testing and adoption of new marketing tools including AI, AR/VR, Audio, Video
• Conceptualize, develop and produce cross-channel thought leadership content & campaign activations
• Oversee audio/video production and all external partner relationships
• Create processes for packaging, localization and distributing content across platforms
• Ensure consistent, standardized content performance reporting and data-driven optimization

Captivision develops and produces narrative 360-video and VR content for networks, brands and publishers, utilizing the latest capture and edit technologies, at a price that won't break the bank.We've produced scripted and non-scripted virtual reality and 360-video experiences for AOL, Weather Channel, Outfront Media and Qatar Airways.Check out our work.

New York, New York, US

• Run the day-to-day operations of the Creator Management (CreMa) team, implementing processes to discover, vet, onboard, activate and continuously engage & improve a community of talented video creators.
• Run the day-to-day operations of the creative and production team, overseeing the development and delivery of over 1,500 video projects per month with an incredibly talented team of supervising producers and.
• Develop, design and produce original content (branded and editorial) for social, digital, retail and experiential platforms with Fortune 500 brands (including Walmart, J&J, Pepsi and Comcast), major broadcasters.
• Raised company profit margin by 15% by implementing pricing guidelines and cost-negotiation processes
• Increased production speed by 22% through operational efficiencies
• Managed company Accounts Payable for 1000+ production vendors

• Collaborate with writers & artists to develop and rep original comic IP that fits our portfolio of titles
• Cultivate and maintain relationships with digital, film, broadcast and OTT studios
• Produce sizzle reels and pitch decks to package IP for the comic market and extended markets
• Evaluate pitches and develop talent and series concepts
• Gather and analyze financial and operating data

Los Angeles, CA, US

• Oversaw the extensive high-volume development, production and output of 6-7 daily short- & mid-form original videos for distribution on YouTube, Facebook, SnapChat, Instagram, Twitter & Go90.
• Managed the day-to-day operations of 30+ producers, writers, associate producers, freelancers and on-screen influencer talent
• Oversaw channel’s extensive 7-figure video production and operations budget
• Continuously refined our voice and content formats based on an array of data sources including Google Analytics, Facebook Insights, Twitter Analytics & Youtube Analytics, resulting in average video view times of over.
• Researched, implemented and managed our cloud-based editorial calendar for all stakeholders
• Coordinated and led interdepartmental communication between the editorial team and production, audience development, sales, marketing, social, legal, finance, product, design and technology teams

New York, NY, US

• Worked with senior leadership to create an actionable content strategy for engaging 92Y's diverse global digital audiences and achieve specific business goals with regards to ticket sales
• Implemented communication processes and protocols for quickly addressing comments and messages logged through 92Y's various social channels
• Developed, wrote, pitched & produced scripts, budgets and marketing materials around their 92Y Talks, 92Y Concerts, Jazz In July, UnConvention, and other tentpole events.
• Oversaw the buildout and hiring of a 5-person in-house content and engagement team

New York, New York, US

• Relaunched the video department and oversaw all creative and operational aspects of in-house studio for the purpose of producing rapid-response, short- and long-form content
• Vetted, hired and led a team of 15 producers, editors, shooters, motion graphics artists and outsourced production partners
• Developed, co-wrote and produced a slate of original programming, including 10 concurrent weekly series and 25 pilots consisting of docu-style, scripted, animated and studio video content, both for editorial and.
• Managed company's video budget as well as all operational aspects associated with creative content strategy
• Worked with social team to ensure delivery of platform-optimized video to engage and attract the largest endemic and extended audience
• Established data-informed development processes that relied on consistently reviewing and learning from performance data from several sources, including our online video platform, content management system, Google.

New York, NY, US

• Supervised all brand content production and managed both in-house and out-of-house teams to ensure shows were created and delivered on-time, on-vision and on-budget
• Generated, pitched and produced large scale, multi-platform, talent-driven comedic content ideas for a dedicated audience of 18-35 year old adults in response to brand, agency and publisher RFPs
• Created & approved line item budgets for all brand content productions
• Manage channel partner communications and series submission process operations

New York, New York, US

• Produced hundreds of digital series including Kiefer Sutherland’s landmark Webby-award winning series “The Confession,” Seth Green’s NATPE Award-winning, 24/7 live and interactive series, “ControlTV,” and HP/Intel’s.
• Worked with a stable of top Youtube influencers including Taryn Southern, SMOSH, Clevver, Joe Zee, Jessia Harlow, Meghan Rienks and others
• Concepted, developed, pitched and penned comedic, dramatic and documentary-style branded entertainment for clients including Pier 1, Garnier, Macy’s, Johnson & Johnson, Microsoft’s XBOX, Coca-Cola, Warner Bros., Jeep.
• Functioned as the General Manager and development team lead on YouTube’s original home + design channel, SPACEStv
• Created & instituted operational processes across multiple business units to facilitate the development, production & distribution of video programming and social distribution
• Reported to C-level management on accounts payable & receivable for an annual production budget in excess of $8 million

[acquired by Alloy Digital in April 2013]

US

• Implemented company’s go-to-market marketing strategy and authored all company marketing literature
• Responsible for resource allocation, communication strategy and messaging across all teams including Content Licensing, Product Dev., Client Services, Publisher Relations and Sales), as well as all external technology.

US

• Managed a domestic and international 30-person team of rich media ad designers and programmers
• Oversaw all strategic client & publisher relations, providing reporting and analytics against all live campaigns
• Aided in development of proprietary in-house ad building, scheduling and tracking platform, "Kliptracker."
• Developed rich media projects for ABC, Disney, AOL/Time Warner, EA, Paramount and New Line Cinema
• Reported directly to upper management and updated revenue projections and actualizations regularly

US

• On-set Production Assistant, "Love Comes Softly" starring Katherine Heigl
• On-set Production Assistant, "Straight from the Heart" starring Andrew McCarthy & Teri Polo

New York, NY, US

• Developed and presented the concept and business plan for a new Nickelodeon series, “SP:YS” to channel president
• Identified user trends and usage of channel websites via click and time-on-page data

New York, New York, US

• Researched client businesses and recruited new promotional partners for major music and sports events
• Co-authored three feature articles for magazine (Nov. ’01, Jan. ’02, Feb. ’02)

Culver City, CA, US

• Recruited new promotional partners for press screenings and preview events (Big Daddy, Dick, Arlington Rd)
• Coordinated promotional strategies with national affiliates

Bachelor Of Science - Magna Cum Laude, Communications

Education record