• Strategic Marketing Consulting - brand development, go-to-market strategy, and growth marketing services• Consumer Behavior - surveying, behavior analysis, customer steerage, and review procurement services• Website Design - UI strategy, UX vision, SEO optimization, and CMS platform management• Graphic Design (Digital/Print/Display) - vision, strategy, creation, placement, and production services• Video Services - production, post-production, and motion graphic creation• Social Media Management - platform administration, optimization, and advertising (SEM/PPC/Affiliate/Ads) services• Traditional Marketing Services - display, print, radio, and TV advertising and direct mail (ZIP/Regional/National) list services.• Customer Relation Management (CRM) - administration, engagement strategy, platform consulting and setup services.• Email Services- platform setup, customized layouts, content/copywriting, graphic design, and audience delivery optimization.

• Responsible for the vision and execution of the marketing strategy for an industry-leading healthcare organization with a national on-site and telehealth footprint and four subsidiary companies.• Oversight and direction of Marketing, Software Development, Data Science, and Analytics Departments to ensure task cohesiveness and maximize efficiency.• Management of enterprise clients' lifecycles, from creating value propositions to framing program designs, and created individualized marketing strategies based on engagement restrictions, member demographics, and program performance.• Created and managed all businesses' websites, social media profiles, and affiliate listings, focusing on seamless user experience across all channels to increase steerage and service utilization.• Designed and produced all promotional materials for business development, member engagement, location identity, and brand awareness.• Executed local, regional, and national digital, print, and in-person marketing initiatives, including display advertising, traditional media publications, organic and paid search (SEM), cross-channel social media, direct mailers, and trade shows.• Implemented and managed a cross-functional Five-Step and Value Chain CRM using Salesforce Marketing Cloud and Health Cloud and created compelling email/SMS content to provide a multi-level DRIP journey.• Conducted regular consumer experience surveys and digital performance audits of SEO, keyword, and competitive placement, leveraging Semrush for on-site code implementation and optimization, local listing development, and link building.

• Administration of a national sales team of 50+ employees to support new client development, service expansion, and utilization.• Established and cultivated relationships with clients and partner organizations.• Identified, coordinated, and participated in regional, national, and international promotional events and industry trade shows.• Designed and produced digital and print materials and email communications for business development and service utilization.• Developed and managed CRM and OMS platforms for the sales team using AWS and MySQL.

• Developed and executed short and long-range business development goals and marketing strategies to increase brand awareness and stimulate new client growth.• Designed and produced all digital and print-based marketing and development materials, e-newsletters, third-party publications, websites, blogs, and corporate communications.• Trained, managed, and evaluated a development department of seven employees and supervised their daily activities.• Oversight of client retention initiatives and final stage of development for new client expansion opportunities.• Identified, coordinated, and participated in regional, national, and international promotional events and industry trade shows.

• Executed market research studies and analyzed findings on existing and potential new product lines.• Analyzed existing business development efforts and monitored market trends to identify new opportunities.• Worked closely with individual clients to identify needs and challenges to provide solutions-oriented campaign themes.• Coordinated transition to unified CRM software to consolidate and modernize the development department's output and improve client interactions.