Bowei (Bovey) Gong Email & Phone Number

Shanghai, China

Shanghai, China

To be a happier farmer

Shanghai

To be a happy farmer

Dublin, Ireland

Based in the Chinese market with a portfolio of clients in the consumer goods, meat and dairy sectors. High performance in B2B development.• Undertook market research and made insightful market reports on market trends, category insights and competitor analysis for clients to facilitate their marketing plan and strategy.• Actively facilitated clients’ commercial process in the market at each stage providing full market support.• Acted as a representative for clients in the China… Show more Based in the Chinese market with a portfolio of clients in the consumer goods, meat and dairy sectors. High performance in B2B development.• Undertook market research and made insightful market reports on market trends, category insights and competitor analysis for clients to facilitate their marketing plan and strategy.• Actively facilitated clients’ commercial process in the market at each stage providing full market support.• Acted as a representative for clients in the China market, conducted brand campaigns, and participated in trade shows for presenting brand in the local market.• Managed profiling potential partners in the market, enhancing the relationship and maximising commercial opportunities for clients.• Gained a deep understanding of the varied Chinese e-commerce channels and operation (i.e. general trade or cross-border; horizontal or vertical platform) and managed the contacts with a Chinese local partner team. Show less

Shanghai

• Planned and managed both quantitative and qualitative research to meet customer needs.• Analysed consumer insights to explore the commercial potential for bringing innovative products to the market.• Enhanced skills to conduct quantitative online survey design, questionnaire design, data collection and analysis (Excel, SPSS).• Developed and applied interview skills on qualitative focus group discussion design, respondent recruitment design, focus group recording and qualitative… Show more • Planned and managed both quantitative and qualitative research to meet customer needs.• Analysed consumer insights to explore the commercial potential for bringing innovative products to the market.• Enhanced skills to conduct quantitative online survey design, questionnaire design, data collection and analysis (Excel, SPSS).• Developed and applied interview skills on qualitative focus group discussion design, respondent recruitment design, focus group recording and qualitative content analysis.• Managed the whole process of sensory analysis: taste test questionnaire design, pre-test preparation and arrangement, data analysis (esp. penalty analysis).• Also engaged in product packaging test, brand naming and positioning test. Show less

Master Of Science - Ms, International Marketing Practice

Master Of Science - Ms, Applied Social Research

Bachelor'S Degree, Sociology