Ben Wiesner Email & Phone Number

Addison, TX, US

• Martech Strategy & Implementation | Automotive - Led day-to-day operations of the Martech workstream at a luxury automotive manufacturer, overseeing a muti-disciplinary team of 5 through the development and execution.
• Developed a personalization center of excellence, responsible for ideation through execution of personalized experiences for clients' customers, executing 7 use cases
• Led the development of client's segmentation strategy for US and Canada's websites
• Conducted an audit of the data layer & tagging operational gaps, provided recommendations and requirements for follow up data layer enhancement
• Pioneered the pitch and proposal for CDP implementation and personalization migration projectProduct Strategy & Vendor Selection | Hospitality - Project director for client's digital transformation project, aiming to.
• Led a four-person team for a 9-week project, focusing on output over input and promoting continuous improvement.

St Louis Park, MN, US

• Strategic advisor to marketing and technology executives in developing and maintaining digital product vision and roadmap. Primary focuses include current state assessments, vision development, case development.
• Created complete, new customer experience from persona and customer journey map development to content management implementation, thus establishing the full marketing lifecycle for planning, execution, and analytics of.
• Developed and executed personalization strategies including customer segments, A/B testing procedures, conversion funnel metrics, and consumer identification Power Utility | eCommerce Digital Transformation - Led.
• Enabled eCommerce capabilities and new customer experience including 1:1 personalization through multiple distribution channels with supporting persona development and customer journey mapping
• Created a single source of truth, customer 360 data view with real time access to customer data and new sales and marketing capabilities including online/offline conversion as well as digital and account based.
• Led persona and customer journey mapping, implemented customer segmentation and journey management features, and established end to end marketing automation and customer tracking

Irving, Texas, US

• Consulted with client marketing leaders to formulate vision and strategy for customer experience powered by data and analytics. Primary subject matter expert for Adobe products and machine learning solutions. CPG |.
• Consulted with senior executives to develop vision and business objectives.
• Reviewed best practices with leadership to determine necessary KPIs to establish vision.
• Formulated data strategy to support KPIs including new data sources, ingestions, transformations, and integrations. Financial Services | Marketing Data and Analytics Strategy - Developed comprehensive plan to enhance.
• In conjunction with marketing stakeholders, established vision for new marketing capabilities
• Identified current data assets and technologies and established roadmap to transform product campaign database to a holistic data lake.

Dallas, TX, US

Supported pre-sales and sales activities for healthcare and financial clients.Drove adoption of new knowledge management system. Produced new internal engagement frameworks including business process improvement and customer journey mapping.

Southlake, Texas, US

• Oversaw team creating and maintaining Sabre’s technology strategic outlook including in-depth technology vision, tactical initiatives, and the IT operating plan.Consulted with executive leadership to size business.
• Global productivity study including on-site analysis for delivery sites in the USA, India, and Poland. Evaluated operating model and technical areas of inefficiencies and demonstrated improvements with an expected 40%.
• Cloud first hosting strategy, including vendor analysis, enterprise architecture considerations, and application transformation.

Dublin 2, IE

CPG | Senior Functional Analyst | Transportation ManagementSupported client implementation of a business intelligence system for transportation management. Within 4 weeks, became key advisor to client on functional and technical areas of Transportation Management. Led training, testing, and deployment activities of 35 complex business intelligence reports.

Dublin 2, IE

Telecom | Senior Functional Analyst | Product Lifecycle ManagementProvided project management for new product lifecycle management system integrating over 300,000 hardware products across four business lines, with estimated savings of over $400,000 per year in labor and IT costs. Transformed complex data sets presenting weekly to upper management on.

Bachelor Of Science (B.S.), Computer Engineering

Master Of Business Administration - Mba