Ben Wiesner Email & Phone Number

Addison, Tx, Us

Martech Strategy & Implementation | Automotive - Led day-to-day operations of the Martech workstream at a luxury automotive manufacturer, overseeing a muti-disciplinary team of 5 through the development and execution of the Martech strategic roadmap• Developed a personalization center of excellence, responsible for ideation through execution of personalized experiences for clients' customers, executing 7 use cases• Led the development of client's segmentation strategy for US and Canada's websites• Conducted an audit of the data layer & tagging operational gaps, provided recommendations and requirements for follow up data layer enhancement• Pioneered the pitch and proposal for CDP implementation and personalization migration projectProduct Strategy & Vendor Selection | Hospitality - Project director for client's digital transformation project, aiming to create a new customer experience vision for public and private hospitality properties.• Led a four-person team for a 9-week project, focusing on output over input and promoting continuous improvement.• Managed the project scope, which included a new operations platform, a customer mobile app, and a CRM system analysis.• Facilitated the comprehension of use cases and requirements for a complex business model and led the creation of vendor questionnaires and demo scripts for vendor evaluation.• Established a data-driven, weighted scoring model for vendor assessment with the cooperation of 21 stakeholders and coordinated 72 hours of vendor demos across 18 workshops• Provided a comprehensive recommendation for each system, including a total cost of ownership, implementation plan, and transformation analysis.• Supported a $7.84M proposal for strategy and implementation of the three systems.

St Louis Park, Mn, Us

Strategic advisor to marketing and technology executives in developing and maintaining digital product vision and roadmap. Primary focuses include current state assessments, vision development, case development, requirements gathering/analysis, and strategic road mapping. Maintained exceptional client experience, while innovating and interfacing with internal development teams, and delivering high quality results.Financial Services | Consumer Experience Transformation - Established new customer experience for consumer financial products with primary focus of acquisition and conversion of new customers through web and email channels:• Created complete, new customer experience from persona and customer journey map development to content management implementation, thus establishing the full marketing lifecycle for planning, execution, and analytics of the web properties• Developed and executed personalization strategies including customer segments, A/B testing procedures, conversion funnel metrics, and consumer identification Power Utility | eCommerce Digital Transformation - Led digital transformation of B2B customer experience and oversaw 15 member team from strategy to execution phases:• Enabled eCommerce capabilities and new customer experience including 1:1 personalization through multiple distribution channels with supporting persona development and customer journey mapping • Created a single source of truth, customer 360 data view with real time access to customer data and new sales and marketing capabilities including online/offline conversion as well as digital and account based management sales attribution• Led persona and customer journey mapping, implemented customer segmentation and journey management features, and established end to end marketing automation and customer tracking

Irving, Texas, Us

Consulted with client marketing leaders to formulate vision and strategy for customer experience powered by data and analytics. Primary subject matter expert for Adobe products and machine learning solutions. CPG | Digital Marketing & Data Strategy - Established a holistic customer marketing strategy powered by data insights. Worked with senior leaders to establish performance and return on investment goals for marketing activities, evaluate consumer behavior, and gain actionable insights into market trends. • Consulted with senior executives to develop vision and business objectives. • Reviewed best practices with leadership to determine necessary KPIs to establish vision. • Formulated data strategy to support KPIs including new data sources, ingestions, transformations, and integrations. Financial Services | Marketing Data and Analytics Strategy - Developed comprehensive plan to enhance marketing operations such as planning, campaign execution, and analytics through data. • In conjunction with marketing stakeholders, established vision for new marketing capabilities • Identified current data assets and technologies and established roadmap to transform product campaign database to a holistic data lake. • Evaluated and recommended new products, processes, and procedures for end users. Financial Services | Digital Workplace Transformation - Led a 4-member team to establish an internal communications organization's digital workplace enablement strategy. Consulted with senior leadership to present industry trends and to identify vision. • Created and executed employee segment analysis including persona development, customer journey mapping, and associated business requirements. • Formulated 5-year road map of vendors and technologies with system integrations, as well as staging and prioritization of specific projects for long-term integration. • Developed and presented additional $1M proposal for implementation.

Dallas, Tx, Us

Supported pre-sales and sales activities for healthcare and financial clients.Drove adoption of new knowledge management system. Produced new internal engagement frameworks including business process improvement and customer journey mapping.

Southlake, Texas, Us

Oversaw team creating and maintaining Sabre’s technology strategic outlook including in-depth technology vision, tactical initiatives, and the IT operating plan.Consulted with executive leadership to size business opportunities and determine data-driven insights to assist decision-making. Synthesized information across technology and business executives to influence common vision and define key strategic initiatives. Worked with operational personnel to create roadmaps and financial analyses for strategic initiatives to determine investment potential and profitability. Demonstrated findings and approach to C-suite and board for investment and prioritization.Completed additional internal strategic projects to evaluate key business needs and produce recommendations and execution approaches for remediation:• Global productivity study including on-site analysis for delivery sites in the USA, India, and Poland. Evaluated operating model and technical areas of inefficiencies and demonstrated improvements with an expected 40% decrease in development lifecycle time.• Cloud first hosting strategy, including vendor analysis, enterprise architecture considerations, and application transformation.

Dublin 2, Ie

CPG | Senior Functional Analyst | Transportation ManagementSupported client implementation of a business intelligence system for transportation management. Within 4 weeks, became key advisor to client on functional and technical areas of Transportation Management. Led training, testing, and deployment activities of 35 complex business intelligence reports providing quality, cost, and time audits for carriers, distribution centers, and end customers.Retail | Senior Functional Analyst | Retail Store Operations Led retail floor planning strategy supporting over 200 Factory Stores in US & Canada. Streamlined new store and seasonal mapping business processes. Performed processes improvement by determining critical path as well as redundant and parallel procedures, reducing seasonal mapping time by 3 weeks. Provided expertise to implement new store planning software, allowing complex business analytics such as sales analysis, regulatory compliance, and inventory control. Led end training for 4 users on new system and processes.

Dublin 2, Ie

Telecom | Senior Functional Analyst | Product Lifecycle ManagementProvided project management for new product lifecycle management system integrating over 300,000 hardware products across four business lines, with estimated savings of over $400,000 per year in labor and IT costs. Transformed complex data sets presenting weekly to upper management on project status, issues, and areas of improvement. Using VBA skills, automated workflow reducing 3 hour process to 10 minutes. Revamped project management system with new deliverable management and risk tracking system, resulting in no further failures at project checkpoints. Led proposal effort for project extension with a budget of $200k. Held primary responsibility for estimating, scheduling, and scoping efforts.

Bachelor Of Science (B.S.), Computer Engineering

Master Of Business Administration - Mba