• Developed and executed a strategic partnership with the multi-national non-profit, Autism Speaks. Included participation in their flagship event, Walk-Now for Autism Speaks, in several markets, audience specific content development and social media giveaways. • Developed five distinct personal brands for company-sponsored athletes including, website development, social media strategy, development and training, as well as traditional media training. • Continued to monitor and maintain athletes social media platforms to increase fan engagement. Results showed significant follower and fan growth across channels such as Facebook, Twitter, YouTube and Instagram.

Worked with a team of volunteers to build a grass roots movement to build awareness of the importance to register to be an organ donor. As part of the Outlive Yourself team I worked to: • Develop, monitor and edit the blog. • Assisted writing in press releases and media monitoring. • Negotiated sponsorship and donations of various levels from local and craft beverage and alcohol brands for fundraising event.