I create freelance content marketing solutions for various clients on the side. (Sometimes more, sometimes less over the years.) I have worked with clients as far-ranging as B2B data center management companies to a local hairstylist.My work includes content strategy, social media management, website creation and copy, taglines, newsletters, marketing emails, proposal proofreading and technical editing.For more examples, see listings for Field of View Productions and FBCS below.

Leadership & key projects:- Led a communications team of 3 staff, 9 interns, and 4 volunteers (from 4 countries), including weekly professional development- Crafted and executed on the school’s first documented marketing and communications strategy - Completed and implemented an SEO audit of the website across 3 languages- Created a monthly score of marketing, content, and social media metrics to track progress toward strategic goals- Created and maintained a content calendar for blogs, social media, newsletters, and videos.- Implemented a project management process to track priorities and deadlines- Managed the communications for 5 art festivals and major public performances, and 3 fundraising events- Hosted 9 film and photography crews on campus, including travel influencers, documentary filmmakers, and embassy missions- Increased monthly web traffic by 80%, returning visitors by 138%, and pages per session by 33%Day-to-day tasks:- Coordinated the publicity of day-to-day activities across multiple arts, education, and social support programs- Managed an annual marketing budget- Published a weekly blog in 2 languages- Managed 2 quarterly email newsletters in 2 languages- Regularly engaged with guests at campus circus shows, including government officials, ambassadors, influencers, and major donors- Sent press releases and answered journalist inquiries- Managed event photographers at school activities- Completed graphic design projects using Photoshop, InDesign, and Illustrator- Oversaw daily social media posts in 2 languages across Facebook (4 pages), Instagram (2 profiles), LinkedIn, and X, with weekly posting to TikTok and YouTube- Created backdrops, posters, flyers, banners, and other signage for events and campus needs- Answered guest messages in 3 languages on social media, Google Maps, and email- Responded to guest reviews on Google Maps, TripAdvisor, and Rezgo- Regularly added new donor contacts into Salesforce and ran reports

I led the content marketing and SEO efforts at Couchbase ($BASE), particularly for the developer-oriented Couchbase Blog. I built value for the Couchbase brand through strategic storytelling and architecting content systems to automate the editorial process. I led a team of freelance writers and editors to get the job done.

As the Senior Manager of Content Marketing, I led a team of 6 full-time employees and a network of freelancers and agencies in executing Neo4j's social media and content marketing strategy from top to bottom.I helped create Neo4j’s social media and editorial strategy from scratch and then built the team to execute it. During my 5.5 years there, I worked at every level of the content stack: copywriting, proofreading, editing, managing vendors, scheduling posts, coaching, hiring, and long-term strategy and planning.

During my tenure as Neo4j’s Content Marketing Manager, I did the following and more:• Led the creation and management of marketing personas• Helped name products and features• Established the written voice and tone of the Neo4j brand• Built in-house analytics for tracking company and team success• Initiated Neo4j's presence and strategy on various social media channels• Owned and led the non-technical SEO strategy and functions• Managed and optimized Neo4j's library of content assets• Created a ticketing and project management system for content and social media requests • Established norms and standards for various monthly and weekly newsletters (in 2+ languages)• Led the editorial direction of the Neo4j blog, establishing rhythms, norms, styles and processes• Wrote and edited a library of ebooks, guides, white papers, case studies, data sheets, product briefs and infographics• Collaborated with other teams like PR/comms, demand gen, partners, product marketing, engineering, documentation, design and others to ensure content best practices• Ghost wrote blog posts and articles in the voice and tone of the CEO• Hosted writing and storytelling workshops for marketing colleagues (writers and non-writers alike)

As a Copy Architect at Square 2 Marketing, my responsibility was to create and execute robust inbound marketing and content strategies for our remarkable clients. From kick-off meeting to the final wrap-up report, I was involved with aligning the overall marketing strategy to the pains, problems and questions of target buyer personas and writing each piece for overall strategic alignment and consistent brand voice.Copywriting duties included: content strategy documents, voice and tone style guidelines, keyword research documents, SEO worksheets, topic creation documents, website copy, whitepapers, e-books, blog posts, landing page copy, industry reports, how-to guides, educational emails, press releases, sell sheets, best of blog emails, micro-copy, taglines, event announcement emails, online quizzes, case studies, tip sheets, guest blogs, button copy, journalism features and columns, lead nurturing emails, infographics, video scripts and social media advertisements.Other responsibilities at Square 2 Marketing include: organizer of weekly company-wide meetings, editor of company-wide newsletter, organizer of weekly departmental meetings, member of the cultural committee, mentor to new writers, and manage the follow social media accounts: Pinterest, StumbleUpon, Instagram and Quora.

I served as the writer, editor and proofreader of all in-house communications, including emails, proposals and client-facing messaging. I worked with front-end web developers, graphic designers and app developers to communicate complex programming concepts to non-technical clients. I wrote user-facing copy for a variety of client website and mobile app projects.I also helped design backend databases and service-oriented architectures for Merkl Productions clients using Ruby on Rails and PostgreSQL, usually in conjunction with front-end developers, graphic designers and app developers. I had to meet individual and team deadlines while working on many different projects at once.

I redesigned and updated the website for Faith Bible Chapel South (found at fbcsouth.org), including several interactive forms, regular updates, and social media integration. The project also involved starting up and maintaining all social media functions for FBCS, including Facebook, Twitter, Issuu, Flickr, and YouTube.My responsibilities also included creating videos, editing and proofreading copy, making interactive presentations, generating financial giving reports, compiling social media insight reports (to the Board of Elders) and other communication tasks.(The website has since been redesigned, but all website copy and social media content remains the same.)

I wrote and copyedited a number of articles for Malcolm Systems Services on a contract basis for a diverse array of web clients looking for content marketing and SEO solutions. The position demanded high attention to detail, a strict adherence to style (varying from client to client) and the ability to accomplish several small projects with cascading deadlines.

I led and managed the entire school news media, the Oracle, in all operations, including writing, photography, multimedia, copyediting, marketing, branding, advertising sales, distribution, staffing, networking, graphic design, and online media. I worked with section editors, staff writers, photographers, advertising sales reps, graphic designers, web editors, and distribution personnel. In addition, I networked with university departments, administrators, and community members to ensure an ongoing flow of information both to and from the Oracle's readership.Under my tenure, the Oracle launched its online presence marketed toward the ORU campus and the greater Tulsa community. Our advertising sales and promotions revenues during this time also exceeded all revenue records for the previous three years (achieving $25,000 in 2010-2011). We were recognized with the Sequoyah Award (Most Outstanding Newspaper in the State, College Division) by the Oklahoma Press Association Better Newspaper Contest in 2011.

While studying at ORU, I majored in Writing and minored in Business Administration. I was a member of PRSSA, the English Club, Sigma Tau Delta, the C.S. Lewis and Inklings Society, and school intramurals (served as soccer team captain in spring 2010). I presented academic research at three conferences and at two major university events. In the ORU Honors Program, I retained Fellows standing all four years, and I studied abroad one semester in the University of Oxford (more information below). I graduated Summa Cum Laude in April 2011.I also served on the school campus news media for three of my four years, eventually becoming Editor in Chief. I also had a number of creative writing pieces published in the school literary journal.

I managed and marketed the school newspaper, the Oracle, as well as supervised section editors, staff writers, copy editors, photographers, and graphic designers to ensure the production of a professional print and online newspaper. This position included writing, reporting, editing, copyediting, and formatting both print and online media content. In addition, I networked with university departments, administrators, and community members to ensure an ongoing flow of information both to and from the Oracle's readership.

I wrote and edited news and feature articles for the campus newspaper, the Oracle, with an emphasis on the news section. I managed part of and marketed for the newspaper as well as supervising another staff writer and photographers to ensure a professional-looking news section. I also had to copyedit articles for grammar, punctuation, and proper style.

I copyedited the school newspaper, the Oracle, for all issues pertaining to design, grammar, punctuation, factual errors, spelling, and proper AP Style. I also worked on some page formatting and design when correcting any errors. Promoted to News Editor at the end of the semester.

I wrote and edited news and feature articles for the campus newspaper as assigned. In addition, I copyedited articles for grammar, punctuation, and proper style.

During the summer and holidays I kept the produce department fresh, set, and full while also helping customers find anything they needed.

For a two-month internship, I adapted the forthcoming fantasy novel "Discovery" by Landon Brown, into audio play format. The job required research, critical reading, proofreading, and creative writing skills.

I publicized ChainOfThoughts.com (and it's related websites) through social media and viral marketing in over 300 languages.

I worked as housekeeper in Elms Haven Care Center, a nursing home. Work included janitorial, cleaning, maintenance, and some minor patient care.

My position involved sales, customer service, product assembly, office management, and website maintenance of a local business marketing school supply kits.