As the Director of Product Design, I led a team of UX Designers and UX Writers to enhance the user experience of our digital products. With over 15 years of design experience, I guided our team to create innovative, user-centered designs aligned with business objectives. My strategic vision and hands-on leadership were crucial in driving our product strategy and ensuring exceptional user experiences across all touchpoints.Key Responsibilities:Strategic Planning: I prioritized team initiatives and developed roadmaps that aligned with broader product goals and business objectives, seamlessly integrating UX initiatives into our overall product strategy to drive success and innovation.Promoting UX Principles: I advocated for consistent UX principles across our product suite, influencing user-centered design to inspire teams to create simple, efficient products that resonate with users.User-Centered Research: I ensured the user's voice was integral throughout the product development lifecycle, driving continuous improvement and innovation.Stakeholder Communication: I facilitated collaborative design sessions to build trust with key leaders and stakeholders, fostering open communication and feedback to ensure alignment and collaboration across departments.Artifact Development: I oversaw the development of user personas, journeys, mockups, prototypes, and other design artifacts, clearly communicating the user experience strategy to inspire the broader team and organization.Communicating Design Decisions: I articulated design decisions through presentations and documentation, ensuring stakeholders understood the rationale and impact of UX choices on overall product success.In summary, my role as Director of Product Design was defined by a strong emphasis on strategic vision, team development, and a commitment to delivering user-centered, innovative designs that support business goals.

As the Creative Director, I played a pivotal role in shaping the digital presence and brand identity for the organization. Working directly under the CEO, I led a multidisciplinary team of creative professionals including UX designers, motion/graphic designers, and copywriters. My primary responsibility was driving innovation and excellence in our digital products and brand strategy, ensuring that product offerings were both visually compelling and aligned with business objectives. I led the rebranding and product design initiatives that helped translate into a $300M+ acquisition deal.

As Creative Director and Content Creator, I led an in-house creative team to craft compelling content for our marketing, product, and sales organizations. My active leadership style helped inspire the team to produce captivating visuals and narratives that resonated with our audiences and helped drive business growth.

• Develop concepts, storyboards, motion graphics and immersive digital experiences• Direct and oversee all design assets for including: storyboards, print, email, banners, direct mail, product detail pages, and landing pages• Direct photography shoots and video production for new theater locations• Build, maintain and schedule daily digital advertising assets

Content creator for digital, print, and video/motion graphics.

Doernbecher Media Lab Internship - working in a collaborative environment to create digital content for doctors affiliated with the American Heart Association