- Formulating and executing complex SEO and SEA strategies for different (inter)national cliënts (SME to multinational);- Responsible for the lead generation SEA approach;- Responsible for the full internal training process;- Training different colleagues (from junior to senior level).

Responsible for the SEA Leadgen / B2B approach:- Setting up and rolling out strategies for complex B2B clients;- Keeping up with and continuously testing new innovations;- Having contact with authorities in the field;- Attending related events and keynote speakers;- Applying learnings from experiments in company wide methods and processes;- Responsible for team wide knowledge and quality;- Responsible for the training trajectory;- Training junior - senior colleagues and giving workshops.

Online marketing for various clients:SEO: optimizing content, performing linkbuilding activities and making technical recommendations in order to maximize ranking in Google's (organic) search results; SEA: designing and optimizing Google AdWords accounts in order to maximize ranking in Google's (sponsored) search results;Social advertising: advertising through different social-media platforms.Additional work:Producing marketing- and media plans for various clients.

Supporting the implementation of a (company wide) automation system. Research, followed by advice, on how to streamline current business processes with the automation system.

Thesis regarding the introduction of a new social-media platform: field research of customer needs, development of strategic and operational marketing plan. Testing mobile and web applications and launching online-marketing through social-media.

Sales: canvassing new clients, keeping contact with current clients (relationship management), updating internal customer base.