• Responsible for developing and complying the liquor B2B & B2C Retail Master plan 2024-2028 • Leader of the Organization and General Supervision of the activities carried out by the company in the Financial, Commercial, Marketing, Operations & Projects areas.• Responsible for the Management and Motivation of Human Capital. "Right People in the Right Place”• Responsible for the opening and execution of New Projects for the year 2024-2028.• Responsible for ensuring the profitability of retail liquor business.• Responsible for creating the customer loyalty strategy through Big Data & IA.

✔️ Responsible for building Marketing, Financial & supply Chain strategies to achieve the Objectives in labels like Gustadina, La Primera , Rubino & Veggie Deli. ✔️ Responsible for building brillant Operational Execution in the Factory.✔️ Responsible for achive P&G Top And Profit Targets. Main Achievements: 1) 22% growth in EBITDA when comparing the first quarter from January to April to May, July, and August. 2) Launch of Gustadina's first digital marketing campaign, 'Enjoy what you love with Gustadina,' and Rubino's 'Eating is one thing, Rubino is another.' 3) Introduction of in-store promotions with magical prices while maintaining the consumer experience. 4) B2B Business Development with clients such as LaFabril, Unilever, and Eurofish. 5) Progress in sugar-free Jam innovations. 6) Improvements in demand planning processes.

✔️Responsible for commercial management in the areas of : Medicine, OTC, Personal Care, Beauty Cosmetics, Baby Care in order to achieve a 9- digit Top Line annual Sales.✔️Responsible for Profit & Losses (P&L) ensuring the expense quality of a 6 digit budget for investment.✔️ To Develop a high performance organizational management and cultural change.✔️To Develop Marketing Strategies focused on enhancing customer loyalty.✔️Responsible for the implementation of Sales & Operation Process (S&OP) ensuring the availability of certain & precise products in the accurate sales point. ✔️ To Develop Category Management strategies.Achievments:+3 ppto Market Share 2022 vs 2020. Going from the 27th place to a 17th place among the biggest local enterprises in the year 2021.+15% Sales 2020 vs 2019.+14% Sales 2021 vs 2020.

Responsible for proximity-channel commercial management of the #1 ice cream brand in Mexico (Ice Cream Holanda) ensuring profitability, point-of-sale execution as well as leadership of high-performance teamwork.Achievements:-Two-digit sales increase as compared to the previous year through the following: - Upgrade the TT channel distribution model and proximity by detecting and addressing White spaces. - To accelerate the growth of the client list, the most relevant clients such as OXXO through the execution of innovative promotional techniques for online sales as well as over 18.000 points of sale. - Increase consumer loyalty from top clients through a digital program resulting in an increase of double digit in sales. -The implementation of the program Perfect Store to redefine its execution with different Taylor-made planograms ensuring product rotation through Convenience, Pharma and Traditional Trade channels. - To train and motivate commercial teams with a state of the art program. - To minimize the sales team rotation by the use of programs "Loyalty and KPIS Reports" - To negotiate with the Workers Union "Sindicato de Trabajadores" an earning / commission squeme complying with inflation increase in the country. - To develop concepts (omnichannel) through the use of a cell phone in order to place orders through traditional channels.

Responsible for the negotiation and local budget compliance of the 8-digit sales for the number one Ice Cream brand in Ecuador duplicating the entire business in a period of less than six years through the following: - Operative Excellence: The transformation of the whole distribution model and market reach that resulted in an increase from 21.000 to 42.000 clients. - The achievement of a 1% decrease of overheads through projects such as (Ecovendedor / Time and Deliver Optimization) going from 30 to 50 client visits per day. - A full trade marketing department change that focused and prioritized on Traditional Trade, supermarkets, CSstores, Drug Stores, Mobile Channel, optimizing.- Design and development of the Capabilities area, specialized in data analysis using machine learning to improve Top Line / Bottom Line goals. - Development of a project named Soy Pinguino, with over 1000 street vendors in the whole country ensuring social responsibility and municipality contact/approach. - Leader of Customer Category Business Team integrating Marketing, Finance, Human Resources, Supply Chain in order to achieve P&L's objectives in the company. - Market analysis and research for marketing and trade marketing linkage to develop solutions that allow a continuous increase in sales.

● Responsible for commercial management of the #1 brands Deja, Surf, Axe, Rexona, Dove, Bonela, in Ecuador ensuring top line, growth and point-of-sale execution ● Responsible for improve the Route to Market with Distributors.●Business Acumen in Wholesalers Channel.

● Responsible to increasing sales in Modern Trade Channel & achieve 25 millions anually.● Responsible to apply the best Trade Marketing strategies in Modern trade channel & Food Service channel. ● Liderazgo de comité Forcast con Gerencias de Operaciones y Finanzas para asegurar disponibilidad de productos y rentabilidad.● Responsible to Developing, Launch & Sales of two new products 1) Cebiche Palmito 2) Dfrutt Jam.

● Responsible for achievment annually budget in Ecuador high lander. USD 12 Millions per year. ● Leadership of enhancement Route to market model improving the profile of distributors in the region. ● Responsible for creating and follow up the sales KPIS in order to take better decisions.● Responsible to analyzing market requires and share insights with Marketing and Trade Marketing departments in order to improve the region performance.

● Responsible for developing a new and innovative form of distribution in mass consumption through customer georeferencing and Optimization for the Traditional Trade Channel in 40 thousand points of sale nationwide.● Improvement of product display and understanding of customer needs through management of TRADE MARKETING techniques with information gathering at the point of sale.● Monitoring of key performance indicators in the Detail channel to 40 thousand clients nationwide.● Leader of the sales force automation project for Frito Lay Ecuador, with an investment of 1 Million dollars.