Responsible for managing and nurturing the brand portfolio of the company. Defining and communicating the unique value proposition of each brand, ensuring consistency in brand messaging across all consumer touchpoints, and driving the strategic growth of the brand within the marketplace.

Responsible for the development and ongoing management of a brand refresh for Rivers are Life. Lead a deep dive analysis of branded content, services, and product lines to ensure they resonate with target audience and partners. Monitored marketing trends and evaluated competition in the marketplace to maintain relevance. Helped shape the outward image by uncovering consumer insights and designing innovative marketing campaigns. Created overall brand guidelines to represent the vision and mission for go-to-market strategies. Measured and reported performance of all marketing campaigns and assessed ROI and KPIs. Devised innovative growth strategies. Aligned the brand’s direction, choices, and tactics for Rivers are Life.

Combine business marketing acumen with travel industry expertise to guide non-profit organizations in the creation, management, and brand strategy of mission-based travel programs. Consult on go to market strategies. Drive multiple campaigns and projects, providing guidance of brand communication and innovation development. Use stakeholder management skills to interact with multi-functional local and global teams and agency partners. Ensure that content and quality of all communications enhance clients’ brands and grow the business in line with their brand objectives. Manage media partnerships that align with the brands’ images. Create processes and the accompanying organizational brochures. Craft compelling content to leverage nonprofit organizations’ travel initiatives. Create templated copy for nonprofit organizations to maintain a cohesive brand throughout all travel material. Oversee graphic designs in all travel program content.

Develop and implement client-focused project plans, including goals, messaging, positioning, and call to action to support go-to-market strategies with multiple stakeholders. Maintain a high level of dedication to customers, working vigorously to earn and maintain trust. Manage content marketing objectives through a variety of channels including blogs, social media, website development, and email marketing. Advise on business development strategies to help small businesses invent and simplify processes to grow at a sustainable rate. Manage staff during planning and deployment of events focused on fundraising, continued education, and brand recognition. Drive teams to raise the bar and deliver high quality service.

Defined and executed marketing programs designed to raise awareness and brand recognition within a specified field marketing region. Rolled out new branding, adapted to new leadership and strategies, and helped execute a geographic expansion through a merger and acquisition. Cultivated international partnerships to drive quality results in a resourceful and timely manner. Coordinated on-site video shoots at tradeshows by prepping talent and managing vendors within a fixed budget. Engaged with press to schedule meetings, prepare and distribute press materials, and route inquiries. Built content strategy and editorial calendars for multiple content channels including blogs, social media, and email marketing. Took ownership of multiple priorities as an independent, self-starter within a rapidly evolving business. Thought big and with a bias for action to ensure the highest level of service for our customers. Dove deep into the details of complex projects to ensure defects are never overlooked. Challenged decisions when convicted with a better solution and committed wholly once a decision was made. Adapted product marketing material for use in field marketing region.

Managed partnership contracts with content creation companies. Wrote and edited copy for promotional campaigns to leverage the launch of new products in blogs, social media, email marketing, and press releases. Adapted product marketing material for use globally. Strategized with public relations partners to edit and manage press announcements. Coordinated the corporate volunteer committee to encourage company employees to take part in driving positive social change.

Support internal sales operations, building and maintaining effective relationships with return customers by offering price benefits, processing purchase orders, and influencing shipping schedules based on customer needs. Experience in Microsoft Office, Adobe Suite, Salesforce, PROS, SharePoint, and a variety of internal software.

Responsible for general office organization and management, reviewing legal documents, managing property showings, and assist in marketing efforts such as streamlining 6 social media handles, managing print collateral, and creating video house tours. Experience on Mac and PC Computer Software Adobe Suite, Docusign, and Microsoft Office as well as various Real Estate Software such as Supra, RMLS, WVMLS, TourFactory, IXACT Contact, Corefact, and ListHub.

Responsible for direct communication with prospective transfer students throughout the entire application process including, but not limited to: review applications, check transcripts, answer student and parent questions, and send admittance information. Plan, manage, and represent the university at college fairs, campus tours, and as a speaker at various campus events. Collaborate with admissions staff at community colleges to prepare official transfer guides that help prospective students understand how their credits will transfer from their current school to George Fox University.