Fantuan Delivery is the top food delivery platform in the North America.*Achievements*• Led the design and launch of the new Global Version consumer app from 0-1 within 4 months, increasing orders growth rate by 300% within 1 month, and maintaining a growing rate of 200% quarterly through rapid iterations• Led product iterations of the consumer app, increasing users conversion rate by 5% (from acquisition to order)*Responsibilities*• Leading end-to-end design process on consumer-end products, efforts focusing on research, data analysis, strategy & roadmap, interaction design and usability testing• Creating data metrics and reviewing project outcomes for improvements• Facilitating brainstorm, design sprint and critique sessions, and stakeholders alignment meetings• Leading and reviewing design work of 3 junior designers in our team• Collaborating closely with a cross-functional team of product designers, data analysts, engineers, and the marketing and operations team• Worked on various projects focusing on user growth and retention, and other cross-functional projects*Projects*• Designed features and iterated for all applications across Fantuan’s product shelf, including our consumer’s & merchant’s & driver’s app, and our internal admin platform• Worked on client project partnered with the Diners’ Choice Awards to create a voting platform in both mobile and web. I was the solo designer in UX/UI design and involved in communication with clients for product requirements, alignments and feedbacks• Worked on various projects acquiring and retaining users, and new business line explorations

• Worked on 10+ early-stage start-ups to define brand strategy and website development projects• Led the web design process in research, wireframing, and producing conversion-optimized responsive designs• Helped clients with improving website SEOs

Caigua Cloud is an early-stage startup focus on wedding planning service.• Improved the overall user experience of the product MarryAide, a one-stop wedding planner application that helps couples with planning and sharing their experience• Streamlined existing user flows and redesigned the MVP features, including social platform for wedding content sharing, and wedding shoot searching and booking system• Designed a design system to reduce cognitive load• Responsibilities included research, user flows, wireframes, sitemaps, UX and UI design

H+ Technology is a digital display solutions company that develops customizable, gesture-based systems, and 3D projection displays.• Coordinated in the project partnered with Ronald McDonald’s House B.C to create an interactive holographic experience for children staying at its facilities, in responsible for logistics, budget, product set up and tests• Provided assistance in leading, planning, and executing marketing events, including the product launch and Kickstarter campaign of Holus, an interactive tabletop holographic display• Performed administrative support work

Worked under the CPROST, Centre for Policy Research on Science and Technology, at SFU.• Conducted research interviews by preparing questions, searching participants, organizing and analyzing result data into visual presentation• Facilitated researchers’ studies by gathering data from various databases, researching over 10 related publications, and checking references• Ensured timely completion of various projects by making progress timelines and providing periodic progress reports