In 2012 I realized that the number of advertised positions labelled with both Industrial Design and Copywriting skills is closer to zero than one – I decided to create this position in ByBye Design.I have worked as an entrepreneur and with entrepreneurs most of my career. The lessons learned from this is insight and knowledge of the complexity of concept- and product development, design processes and product launches.In former positions I have had the opportunity to work with concept development and design for companies like Stokke Children, Molift and Gaitline. In ByBye Design I have focused on working with start-up companies, taking on risk as part of the project processes (and life). From 2015 I developed and designed the modular system BEDD and I am a co-founder of the company BEDD AS. This system for building high raise planters was introduced to the market in 2016 and has a rapid growth.The last few years I have developed several other products now on their way to good manufacturers both in Norway and abroad. A valuable and important project, product and company is Bon Rib AS. Bon Rib is home of Ingridsløyfen - a collection of ribbons an hand made, locally produced jewelry focusing on unity between people as value and mission. I combine this with working as creative Copywriter and Writer, both for commercial companies and for non-commercial organisations in need of well written articles on various topics. I have written product texts for hør.no, done translations from English and Danish and I have written numerous articles on architecture for ByPlanOslo.no. The list of text clients is long and varied.My tools: Pen and sketch pad, Word, Autodesk Fusion 360, SketchUp and Adobe Illustrator.