Cathie is more than a content expert, branding specialist, and creative director with footprints all over mainland China, Hong Kong, Taiwan, Singapore, Australia, and Europe. She’s currently serving as the Head of Brand and Marketing at OCTAVE, leading and driving the overall brand strategy, identity, and positioning in Greater China within the well-being and happiness economy ecosystem.Graduated from Hong Kong Baptist University and the Chinese University of Hong Kong, majoring in International Journalism and Visual Culture Studies, Cathie has over 12 years of experience in project management, content digital marketing, and brand operation. She focuses on culture, wellness, sustainability, and sophisticated lifestyles, with insightful knowledge of online and offline audiences across the Greater China region.Being actively involved in charity for over a decade, Cathie has personally led the implementation of multiple youth art, sports, and medical projects.Cathie is also an internationally certified Yoga and Meditation instructor.
Listed skills include Copywriting, Social Media, Photography, Editorial, and 13 others.
