Duurii Maa Email and Phone Number
Product & Design LeaderI’ve spent the last 14 years designing (10y = Branding, 7y = UX)End-to-end product design for startups to enterprise SaaSI help → Start-ups design their product (SaaS)I help Business to → build their Brand.Present:learning UX for AIHelping startups & VC's build best-in-class digital products.Helping tech start ups to become industry leading brandsWriting about Brand Strategy to UX and AIPast:Over the past decade, I've designed innovative TECH PRODUCTS and BRAND EXPERIENCES. This journey has allowed me the privilege to explore the dynamic 💠 intersections of💡creativity ♟️strategy 📈tech - to build a business. Before venturing into the digital realm, my creative journey began in the world of Fashion and Art Direction, where I sharpened my eye for aesthetics and flexed my creative muscles.my roles have spanned across: 🎨 Product Design 🛠️ Design System 🚀 Product Owner 💼 Product Management (interim) Some projects I worked on include: → Sports analytics → Document preview → Virtual Try-on (VTO) → Asset Management & Collab tool → AI Search BRAND Expertise For the past decade, I've helped founders design and launch their brands. (D2C) providing an end-to-end design solution → Brand Strategy → Brand Identity → Websites, E-Commerce → Creative Strategy and Content DesignNext up:→ Sharing design and product education in micro-courses→ Educating the next era of designersOutside of my Design Obsession... I'm into → Digital Marketing → Venture Design → Productivity → AI (currently geeking on it)and yes, I Mastered the art of learning…🎓Let’s connect and discuss how we can take your startup from zero to one and beyond.
Captivate By Design
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Founder I Design DirectorCaptivate By Design Mar 2024 - PresentTransforming founder visions into Captivating BRANDs, craft digital brand experiences that convert with strategy & world-class design Crafting Exceptional Brands, Digital Experiences, and Products → Brand strategy→ Branding and Identity→ Marketing websites→ Product Design (SaaS, mobile apps, UX/UI) -
Founder I DesignerCaptivate By Design 2019 - Present -
Took Time Off To Focus On Client WorkCaptivate By Design 2021 - 2023 -
Product Ux/Ui ConsultantSelf-Employed 2016 - PresentProduct Design and UX Strategy Consultant+ Product Branding Design System (SaaS and Enterprise Apps)My process can, or not include the following phases: Ideation Workshop or Full Design SprintProduct Strategy: Definition of desired pathWireframe and solution sketchingPrioritization of features/ideasPrototyping for testing and validationDesign System UI component designFinal Design adjustment and refinementDesign delivery & handover
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Principal Product DesignerModern Mirror Sep 2022 - Mar 2024New York, United StatesMVP design of VTO (Virtual Try-on)Talent management platformSports Analytic Mostly work on task flow, writing epics and features user stories, managing Jira Sprint with Dev team -
Product ManagerModern Mirror Jun 2021 - Jan 2023Led the inception and execution of a Asset management and collaboration platform for the 3D garment Production Process. Wrote knowledge base articlesJira user story, Jira project management -
Brand DesignerModern Mirror Jun 2022 - Sep 2022Led the rebranding collaborating with marketing and graphic designers Brand strategy, Brand identity, and product messagingCreated scaleable Design system that can produce Pitch Deck, Product Presentation and Product Branding -
Product DesignerModern Mirror May 2020 - Jun 2021MVP Asset management and collaboration platform for the 3D garment Production Process.MVP Prototype for Wholesale with an all-in-one virtual showroom, Linesheet -
Product DesignerLiferay, Inc Feb 2018 - Oct 2019Liferay is enterprise-level software companyDESIGN SYSTEM: contributing to the design system team, designing and documenting UI patterns, components, and guidelines, facilitating alignment among designers, gathering requirements, and translating them into scalable design.PRODUCT DESIGN: Worked with the Document & Media team, designing and shipping the Document preview feature. created key user flows, wireframes, prototypes, and UI specifications. -
Founder I Brand Experience DesignerRise & Captivate Oct 2014 - Feb 2019Designing DC2 Brand & Web experience: helping businesses elevate their brands throughBrand identity designClarity Focus, Brand messaging Web and E-commerce (Squarespace)Elevated lifestyle brands: Luxury event management, beauty, fashion and wellness etc -
Lead Web DesignerDojolab Jan 2017 - Dec 2017RemoteBrand Identity, Website and landing page Design for diverse clients in marketing agencyIncluding property developers, influencers, e-commerce brands and authors -
SabaticalPersonal Development 2014 - 2015I intentionally took a career break from Fashion to venture into TechSince a young age, I had aspirations of becoming a fashion designer, immersing myself in the world of design, fashion, and culture. I pursued my dreams by studying at the finest fashion school and delving into the intricacies of high fashion. For years, I dedicated myself to the fashionHowever, in 2014, the rapid pace of tech innovations altering the world caught my attention, sparking a curiosity within me. I saw immense possibilities in the tech field—opportunities that extended beyond what I had envisioned in fashion. Recognizing this potential, I made a decision to pivot my career. It wasn't just a shift; it was a deliberate leap into uncharted territory driven by curiosity and a thirst for growth.Embarking on this journey of continuous learning, exploration and personal development
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Fashion DesignerMiramorr 2010 - 2014Berlin Area, GermanyContribute to the design process to support creative director fabric selection, pattern creation, and garment construction.Conducting trend research and analysis to stay ahead of industry
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Fashion Stylist I Fashion EditorialFreelance 2009 - 2010London, United KingdomPart-time: Conceptualize and execute ideas that align with Artistic DirectionCurating and sourcing wardrobe piecesStyling and coordinating catwalkAesthetics and visual storytelling
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Art Director I Fashion EditorialFreelance 2008 - 2010London, England, United KingdomPart-time: Collaborated with fashion photographers and stylists to conceptualize and execute editorial makeup looks and photoshoots.Staying ahead of emerging fashion trends
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Retail SalespersonSelfridges 2008 - 2010London Area, United KingdomI gained valuable hand-on experience in understanding customer preferences, trends and retail side of the fashion industry. -
Retail Sales AssociateLoro Piana Jun 2007 - Aug 2007London, England, United KingdomAs a fashion student from Mongolia, where cashmere holds significant cultural importance, working at Loro Piana, the world's most prestigious cashmere brand sourced from Mongolia, was a strategic. My experience at Loro Piana Sloane Street, London enriched my understanding of luxury fashion and its discerning clientele. -
Fashion Design InternKangts Jan 2007 - Apr 2007London, United KingdomCraftsmanship: Gain hands-on experience in intricate craftsmanship techniques such as embroidery, and draping, which are synonymous with couture fashion.Fashion Week: Connect with designers, models, and industry pros to expand knowledge and network in the fashion community.
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Fashion Design InternJulia Clancey Nov 2006 - Feb 2007London, United KingdomFashion Studio Assistant, help during London Fashion Week
Duurii Maa Education Details
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Business, Management, Marketing, And Related Support Services -
Fashion Design I Womenswear I Pattern Cutting Specialization -
Foundation Year
Frequently Asked Questions about Duurii Maa
What company does Duurii Maa work for?
Duurii Maa works for Captivate By Design
What is Duurii Maa's role at the current company?
Duurii Maa's current role is Design partner for startups | Founder @Captivate I Fractional Head of Design | UX, Branding, Product Design, Websites, AI, Strategy.
What schools did Duurii Maa attend?
Duurii Maa attended Thepower Business School, London College Of Fashion, University Of The Arts London, University Of The Arts London.
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